---
title: "Take #58: Make a Unique Statement: Original"
url: https://stacklist.com/card/0356cb2c-e775-4604-927e-2520c0fb9f00
stack: https://stacklist.com/stack/0053bdce-b284-4ed3-8b79-c57067cbe70e
summary: "Jeremiah Wassom argues that marketers should stop copying competitors and instead focus on what customers actually need and want. By merely matching competitor claims, brands fail to create a unique value proposition and distinct market position."
tags: "marketing, differentiation, branding, competitive-strategy, messaging, unique-positioning, industry-trends"
key_entities: "Jeremiah Wassom (person), differentiation (concept), competitive positioning (concept), marketing strategy (concept), brand messaging (concept)"
classification: "video"
acp_version: "0.2"
token_counts_approximate: 147
visibility: public
agent_accessible: true
status: "final"
---

# Take #58: Make a Unique Statement: Original

Jeremiah Wassom argues that marketers should stop copying competitors and instead focus on what customers actually need and want. By merely matching competitor claims, brands fail to create a unique value proposition and distinct market position.

[00:01] I honestly think marketers should focus less on what other marketers are doing. In my past experience, there have been a lot of projects I've worked on, literally trying to copy what the competitors are doing and not necessarily what people are looking for or what the work needs to be or what the messaging needs to say. It's they said there's is 1% faster. We need to say that we're 1% faster than that. When you're copying what the rest of the industry is saying or doing, all you're saying is we're just as good as those guys. You're not making any unique statement yourself.