Sales Engineering 101

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Best resources for learning the essentials and best practices in presales / sales engineering
What SEs/SCs Typically Do
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What SEs/SCs Typically Do

At a high-level, here's what SEs/SCs typically do throughout the sales cycle (Post by Yuji Higashi)

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Mattie Stremic
SE/SC KPIs and Metrics
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SE/SC KPIs and Metrics

Here's how SEs/SCs are often measured.

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Mattie Stremic
Questions to Ask in your Demos
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Questions to Ask in your Demos

Max's 40 recommended questions to ask in your demos

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Mattie Stremic
SE Titles
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SE Titles

Here's a breakdown of common SE titles (Post by Yuji Higashi).

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Mattie Stremic
presalescollective.com
[Blog] Pros and Cons of Presales

Quick overview on the main pros and cons of a career in sales engineering by a reputable SE leader, Brian Ivanovick.

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Mattie Stremic
[Book] The Six Habits of Highly Effective Sales Engineers:
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[Book] The Six Habits of Highly Effective Sales Engineers:

Chris has the best beginner-friendly book on Sales Engineering / PreSales. It's an easy, engaging read!

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Mattie Stremic
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Discovery Call Agenda

Excellent call script and example for a disco call

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Mattie Stremic