Social Media & Search Behavior
3 cards
Nobody's Scrolling Your Feed Anymore. They're Searching.
Instagram engagement is falling. TikTok launched search ads. Google indexes Instagram posts. These are infrastructure bets on where discovery already moved.
If Your Social Media Isn’t Driving Demand, You May Be Optimizing for the Wrong Signals
Social platforms now run two systems at once: one rewards engagement, one rewards intent. Are you optimizing for intent or engagement?
Why SEO, Social Media, and AI Search Are Now Business Infrastructure
Zuckerberg called Instagram a discovery engine. Most businesses still treat SEO as a marketing tactic. Here is why that distinction is compounding against them.