How AI query fan-out actually works: Google's own guidance, spam policies to avoid, tracking tools, and a ready-to-use discovery prompt.
Learn how to optimize your website for Google Search's generative AI features, including official best practices, technical SEO advice, and emerging AI agent guidance.
The spam policies detail the behaviors and tactics that can lead to a page or an entire site being ranked lower or completely omitted from Google Search. This documentation helps webmasters understand what practices to avoid to maintain their site's visibility in search results.
GEO Evidence
Data on llms.txt: read rates, who's really reading it, and the security risks.
We analyzed 137K sites & found 97% of llms.txt files are never read. See why bots ignore these files & what this means for your AI visibility.
Learn how to optimize your website for Google Search's generative AI features, including official best practices, technical SEO advice, and emerging AI agent guidance.
Google's John Mueller offered a realistic assessment of the usefulness of LLMs.txt, comparing it to the keyword meta tag. This page discusses the implications of this comparison for SEO and content strategy.
On-page GEO Checklist
A checklist for optimizing pages for AI search: schema markup, entity clarity, and the visible-text-vs-markup test AI models actually rely on.
We tracked 1,885 pages that added JSON-LD and measured the impact on Google AIO, AI Mode, and ChatGPT citations. Here's what the data shows.
This page explores the implications of schema markup and AI technologies in 2025, focusing on how systems like ChatGPT, Claude, Perplexity, and Gemini interpret data. It presents findings from tests that reveal how JSON-LD is often overlooked while JavaScript is indexed effectively by Google.
Learn how to optimize your website for Google Search's generative AI features, including official best practices, technical SEO advice, and emerging AI agent guidance.
Schema won’t guarantee citations, but it helps AI understand entities. Here’s how to use structured data for clarity and cleaner extraction.
Portability Checklist
A green-light/red-light test for platform lock-in: export, custom domains, cancellation, open access, authority, and compounding value.
