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WADE in the Room

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WADE Advisory — founded by Deanna Andersen & Wendy Salisko — was in the room at two of 2026's highest-signal events: The Lead Summit NYC and Toronto Tech Week. Operator-led. No noise. Just what matters for brands, retailers, founders, and capital partners.

New York City • May 19–21, 2026 | WADE was on the ground at The Lead Summit 2026 — retail's most important room. 3,000+ senior brand & ecommerce executives at Pier 36, NYC. From brand conviction to physical retail strategy, we captured the real conversations — unfiltered, from the floor. This is where the future of retail gets decided.

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The Lead Summit 2026

May 20-21, 2026 - New York City: The only event built specifically for brands. 3,000+ senior retail and ecommerce executives. 150+ speakers. Two days at Pier 36, NYC — covering AI, ecommerce, stores, customer experience, and what's next for brand and retail. Join them shaping the future of brand retail at The Lead Summit 2026.

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Agenda | The Lead Summit 2026

The 2026 agenda will boldly explore the new frontier of brand and retail at The Lead Summit.

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Speakers | The Lead Summit 2026

These are newsmakers, innovators and visionaries driving outsized success at their brands. From seasoned leaders to exceptional practitioners, you’ll hear insights and experiences that inspire and inform.

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The DTC Symposium | The Lead Summit 2026

Join The DTC Symposium at The Lead Summit 2026 to build meaningful connections, develop core capabilities and define strategies for growth. This is where the future of DTC takes shape.

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The Lead (@theleadco) | Instagram

The Lead (@theleadco) on Instagram showcases photos and videos related to The Lead Summit 2026, taking place on May 20-21 in New York City. Join over 3,000 attendees and 150 speakers focused on the future of brands.

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The Lead | LinkedIn

The Lead is a media and events company that helps brands compete in an increasingly digital and direct selling environment by introducing future business trends, presenting winning strategies, and connecting them with the right technologies. It showcases actionable insights across marketing, ecommerce, stores, customer experience, and the last mile for brands selling direct.

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Toronto, Ontario • May 25–29, 2026 | Canada's largest gathering of builders, investors, and operators. Hundreds of events across the city. From AI team performance to the future of resale — in the room with Shopify, RETHINK Retail, NEXT Canada, and Cache. This is Canada's tech moment, and WADE is in the room.

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WADE Advisory | Professional Consulting Services

WADE Advisory is a Toronto-based consumer commerce advisory firm co-founded by Deanna Andersen and Wendy Salisko. WADE sits at the operator layer between positioning, commercial model, operating readiness, and capital alignment — helping teams turn connections into real decisions, clearer priorities, and a faster path to profitable scale. A proud participant at Toronto Tech Week 2026, alongside partners Shopify, RETHINK Retail, NEXT Canada, and Cache.

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WADE is hitting Toronto Tech Week!

WADE is hitting Toronto Tech Week and we hope to see you there! Some events that we will be at with Shopify, RETHINK Retail, NEXT Canada, Cache | Devyn Olin, and many more! Reach out if you're planning to attend any of these, and let us know of others you think are a must event to hit up!

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Toronto Tech Week 2026

Toronto Tech Week is a citywide celebration of the people building what's next. From May 25-29, 2026, founders, investors, operators, and builders from Canadian tech will take over Toronto for hundreds of independent community-led events.

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Today is Toronto Tech Week Kickoff

Today is the kickoff of Toronto Tech Week, where the city transforms into a Tech campus. WADE will participate alongside Canada's top builders, investors, and operators to discuss the future of tech in Toronto and the country.

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Toronto Tech Week Events Calendar

View and subscribe to events from Toronto Tech Week on Luma. A weeklong, citywide collection of events to connect and celebrate the builders. Returning May 25-29, 2026.

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Toronto Tech Week 2026: Homecoming | Youtube

Homecoming is the official main stage of Toronto Tech Week 2026, bringing together over 1,000 founders, operators, and investors from around the world. This event showcases innovative ideas and networking opportunities in the tech industry.

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