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Hypepotamus
Hypepotamus is the Southeast's leading startup and tech publication. Since 2011, we've covered the founders, investors, and ecosystem builders shaping Atlanta, Nashville, Charlotte, and beyond, bringing news, funding rounds, founder spotlights, and job listings all in one place.
stacklist.com/hypepotamus
Hypepotamus is the Southeast's leading startup and tech publication. Since 2011, we've covered the founders, investors, and ecosystem builders shaping Atlanta, Nashville, Charlotte, and beyond, bringing news, funding rounds, founder spotlights, and job listings all in one place.
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The Entertainment Tech Company Behind the NBA All-Star Game
Disguise, a London-based entertainment technology company behind visuals for the NBA All-Star Game, Adele and Beyoncé concerts, and the Las Vegas Sphere, has opened an 8,000-square-foot office and Experience Center in Atlanta's West Midtown neighborhood. The facility features a virtual production LED stage for demos and R&D, serving both consumer-facing spectacles and corporate events for Fortune 500 clients.
Built for AI agentsACO · 779 tokens
Summary
Disguise, a London-based entertainment technology company behind visuals for the NBA All-Star Game, Adele and Beyoncé concerts, and the Las Vegas Sphere, has opened an 8,000-square-foot office and Experience Center in Atlanta's West Midtown neighborhood. The facility features a virtual production LED stage for demos and R&D, serving both consumer-facing spectacles and corporate events for Fortune 500 clients.
Tags
entertainment-tech · disguise · atlanta · virtual-production · experiential-entertainment · led-stage · corporate-events
Key entities
Disguise (organization, 0.99) · Atlanta (location, 0.99) · Maija Ehlinger (person, 0.9) · Meptik (organization, 0.9) · The Carlyle Group (organization, 0.9) · NBA All-Star Game (event, 0.95) · Adele (person, 0.9) · Beyoncé (person, 0.9) · Las Vegas Sphere (location, 0.85) · Disguise Studio Pro (technology, 0.88) · GX 3+ media server (technology, 0.85) · Hypepotamus (organization, 0.85) · West Midtown (location, 0.8)
Classification
notes · language en · status final
Provenance
claude-opus-4-6 via @stacklist/mcp-server@2.0.0, confidence 0.85, 7 Jul 2026