Chris Magee - LSC 100 - Zero to Umm Episode

I literally every day that I wake up now it's like, it sounds really corny, but it's the truth. It's like, I feel like I'm getting away with something because I really am. I think a good way of reframing that question yourself. If you're somebody that's trying to figure out who am I or what I'm trying to be is like, what do you want to be remembered for? Like when you die, what do you want people to say about your life and what you did while you're here?

How are you doing?

Good. How are you?

Good. How's the, how's the day? How's the week so far?

Busy, so, awesome. You know.

Yeah. But yeah, it's been, it's been quite, quite the journey this week.

Are you, do you find those moments of flow where like, I call mine ultra mode, but like when you find that, when you find that place and you're just like firing on all cylinders and like using every skill and ability you have and yeah, yeah, that's it's called LSC 100 is what it is.

That's the secret weapon. It really is. But yeah, hold on.

I gotta get, I gotta get. So on my, on my walking desk, I've got the, I've got, I got the stash. So, that's awesome. Start chewing through them and a few in my backpack.

Yeah. Well, thanks for, for taking time.

Of course. I'm excited to, I'm excited to talk to you. It's funny how sort of like timing and universe and all the things work. So, as I was catching up on you and your background and all those sort of things, I was watching your TED Talk and I feel like so interesting the how things hit just right. I'm in one of these moments where, you know, I saw an Instagram post the other day that was saying that one of the biggest valleys you have in life is is 47, which I'm 47. And two and a half years into starting your startup is also a valley. So I'm like double valleyed right now. And so,

Just give me double the mountain top, brother.

Double, yeah, yeah, which will be double the mountain top, but you gotta get, I gotta get through the double valley first. But it's just so funny because your, your TED Talk was, was so inspiring going from, you know, going through your own, your own peaks and valleys and and fighting through that and and and then obviously getting, you know, and where you're at now and what you're building. So, I'm interested to kind of like go back a little bit and and uh and learn about that process and and, you know, hopefully, you know, what we'll do is kind of talk through some things that that others that will probably go through this same path uh will be trying to figure out as well.

100%. Well, first of all, thank you and second off, I'm sorry to hear that, but also as somebody who's currently on a mountain top, it's it's I don't think envy is the correct word, but I will say praying for a broader shoulders instead of a lighter load. That reminder will uh get you through, but it's worth every second. So,

Yeah.

Just keep on pushing, brother.

Well, it's interesting. I like going back and hearing about no, you've got no shortage of interests. Uh so when I think about uh snowboarding and Lacrosse and real estate and creating your own dissolvable caffeine company and a clothing line.

I'm a busy man. I'm a busy man.

Yeah, yeah. What how did you ever answer the adults who were like, what are you gonna be when you grow up?

Oh, I think that's the worst question ever. I think that that question actually is what creates the pre-life crisis as we were talking about. Like truly, I think people are especially now with social media and everything, everyone's so stressed out about having all the answers and having it figured out. I think a lot of adults aren't candid enough with their kids to be like, hey, I mean, I'm doing these things and maybe they're working and maybe they're not, but I don't really fucking know what I'm doing.

No, totally. And to think that there's that myopic view of like school, school, lawyer, family, you know, that's ABC, just go connect those dots, buddy.

Yeah, and every single person out there that's done it is happy. It's just this whole lie and I don't know. There's a lot of things completing the issue. Um but yeah, I mean, it's it's just one of those things, right? Is that your identity it can't be these externalities as I call them, you know, it it really has to be something like within you. Like how do I want to be remembered? I think a good way of reframing that question yourself. If you're somebody that's trying to figure out who am I or what I'm trying to be is like, what what do you want to be remembered for? Like when people, when you die, what do you want people to say about your life and what you did while you're here? I think if you can think about those things more broadly, the person you were in rooms, how you made people feel and stuff like that, that'll that'll give you more more connection to that answer than anything else.

I spent 25 years in in agency doing like digital stuff for bigger agencies and people like Coca-Cola and Marriott and all that sort of things. But I think the biggest thing that now as an entrepreneur that I feel like fits me the best is I'm using every single tool in the tool belt. And that seems like that's that's obviously what you what you but you started doing that early. Like where did that come from? Was that was that were you family of entrepreneurs? What would like what was the thing or did you just come out being like, all right, time to set up companies?

No, I mean, I I kind of pick and choose how to tell that story where, I mean, yeah, like I had a duct tape wallet business in second grade and I strung Lacrosse sticks for the high school team when I was in middle school and whatever, so on and so forth. Like I was always starting businesses, but that wasn't that was just because, you know, like I was trying to make money, like a lemonade stand, right? It's it's just like a an easier way to tell that story. I didn't know what I was doing. I think what really put the whole mental shift in my mind of I don't want to leave any rock unturned as you put it, kind of like what ifs. Like I I want to put those all to bed before I go was when my entire life just got uprooted. I mean, you said you listened to my TED Talk, but I was just like, I was somebody who defined themselves as, you know, somebody like all those externalities, right? Like I was, am I gonna go to the Olympics? Like, well, my parents' friends and everybody thinks that's a respectable thing to do and that, you know, is a good dinner table conversation. So like maybe I should do that. And then I lost that. And then it goes to Lacrosse. Well, you know, I had like a promising career going for me, but then I quit that for snowboarding and then whatever and you know, met my first love. So then it's like, all right, well, now I'm not really trying to go to practice anymore. You know, it's like normal growing pains. And all of a sudden you're a freshman in college and you're completely lost. You're like, well, who am I and what am I doing? And then yeah, without like uprooting everything and taking up the entire podcast, it just on a dime, all of a sudden it's like, I'm looking at 15 years in jail for a crime that I didn't commit, right? So I just

The peak of Everest to the bottom of the ocean.

And literally like I was halfway through my first semester. Like, yeah. So I think once that happened to me and I really had to sit with myself, I realized, you know, I started thinking about my life as, okay, what's the best thing I can do with my current circumstance? And it was like, if I don't, you know, end my life and I go to jail hypothetically for all this time, I'm coming out as a 30 something year old and I have felonies and whatever, right? No college degree. That was how I that was my that was my baseline of gratitude was like, I would be lucky to do that if this all unfolds this way. So then once I was proved innocent of that and actually got my renewed sense of life, I kept that perspective of the kid who was like, my life's over. Yeah. And so then it was like, okay, well, now I'm gambling with house money essentially. It's like, all right, I got all this time back and I would be an idiot not to spend every single day seeing how far I can get, especially after that really dark moment where I thought I had committed suicide. I I literally every day that I wake up now it's like, I it sounds really corny, but it's the truth. It's like, I feel like I'm getting away with something because I really am. Because in my mind, in that moment, I had actually ended it. So, it's kind of just like a little bit easier. I think it kind of grew that sense of risk, you know, within me to be like, I I not only is it worth it, it's like the only way that I should live.

Yeah.

How was it like, so, let's say, so you you come back from the bottom of the ocean, you start walking again, you start finding yourself again. Like, what was that, what was that sort of process like in terms of, you know, when you're deciding where you want to put your energy and what you want to do and where you want to focus?

It it was it wasn't easy by any means, but I do think what was good was for me is I I wasn't always that socially anxious, depressed person. I'd actually been quite the opposite growing up, very like extroverted person, very happy. And so I knew it was possible, but I just needed to figure out how to get back there. And so it was just kind of a simple, I mean, it sounds simple to me now, but in the moment it wasn't and it was just like, who do I look up to and why? What are the qualities of these people? And so one of those goals was like, all right, well, I want to get my confidence back. So what is like the farthest extent that I think of confidence? Well, I think public speaking to a big crowd about something vulnerable would probably be the scariest thing I can imagine right now. So what I did is I told myself, all right, you have two years to give like a TED Talk, basically. And I set that goal. I followed them on Instagram that day from my bedroom at home where I was like kicked out of school and I was like, I'm gonna work every day to get to the point of confidence where I could actually do this. And then it was like simple little goals in my notes. It would be like, all right, say hi to two strangers today. I would like be weird at the weird guy at the gym and be like, hey, how's it going? And like screw up the interaction and overthink it the rest of the day, but slowly, you know, you get that muscle back. I up that Annie weirdly to 10 people by my first semester back at school. Um and then slowly it was like, oh, I I'm at least back in my baseline. And then it was just like pushing through to that. And then before I knew it, you know, I was giving a TED Talk at CU about how I got kicked out of CU and I was like, I really I made this goal happen. So how much further can we take it? But yeah, it just starts with those little goals like literally saying hi to one stranger a day. And over the course of two years, that's it can end up being a couple thousand people um on a stage. So it's uh it's just day by day, really.

Well, kudos, you you seem like you've been doing it forever. So,

Thank you. It was it was it was a good one.

Where did you, where during that process, you know, and and through through CU and then after and when when did you start to fire the entrepreneurial kind of engine and and start start revving that up?

Well, I said I'd done things growing up and all stuff. But the first LLC I ever opened was hug your friends. And that was my freshman year is when I started working on it. I think I opened it right at the beginning of my sophomore year though. So end of my freshman year. And I just like kind of knew that I'd always wanted to really go in on this business thing and see what it would be like, but at the same time, I knew the only reason that it could ever be considered a failure is if I didn't take anything away from it or if I didn't make an impact. So I was like, all right, well, what's something I really care about? And pretty obviously it was mental health at the time. So I was like, all right, let's do something with mental health. And even if it's as far as revenue is concerned or profit or whatever, a failure, at least we open a door for conversation or something.

Yeah.

And then that, that, I mean, that blew the doors off of everything I could have imagined. I mean, I came up with the name hug your friends, literally sitting in like some lecture hall for like some math or econ class or whatever. Like I was just not paying attention. And then within like six months, my favorite band at the time, Zach Bryan, we got through this guy Zephyr, total legend. But he's like their lead bassist and he got us in contact and we got the whole band wearing the t-shirts on tour and he got us backstage to an LA show and so we're like meeting all these people and I'm like, oh my gosh, a logo that I created like six months ago is literally on not only the back of my favorite band, but also like in this Staples Center, whatever crypto.com arena. Like what the hell? Like what is going on? And there was obviously a lot of trials and tribulations through that. It wasn't like in six months the business did well. No, actually that drop specifically was our biggest failure. I almost bankrupted the company. No one bought those t-shirts. But it was such a cool moment, you know, it was like, it's possible. And then through that, me and my buddy, I mean, we were interested in events. So we're like, okay, let's start an events company. So then we started hug your friends events where we like would donate percentage of the profits to events for the people who bought the clothing. We're like, okay, kind of as like a parent company thing.

Mhm.

And then that was cool. We like ended up partnering with a company in Barcelona and doing some more proper events. It was like, I think a hundred a year in Europe, which is pretty cool by my junior year. But the first event we ever did was literally I was sitting in I was living at his house for the summer and I was just like on my computer. I was like, all right, let's do an event. And we just decided to put the deposit down on some penthouse. It was like the rest of my money. This was the last ditch effort to save hug your friends because we had no money left after the t-shirts plummeted. Yeah. And I mean, I remember my friend's dad asking me, like, do you have like insurance or anything? You could have someone fall off the roof and everyone you could get sued and everything and go to jail and I'm like, no time to think about that right now. We just need to hope that everything goes well and it did. And it actually in a lot of ways saved the momentum of the company. And then obviously grew into all the stuff in Barcelona. But yeah, and then I don't know, it just like throughout the years, said yes to everything that I could that I thought I could learn from. I I think my LinkedIn still says I'm like the COO of some tech startup that failed three years ago. I haven't touched LinkedIn in years, but but you know, just kind of say yes and you learn. Obviously working with like Zach, um and just college over the years and stuff like that. You know, it just you just pick up the pieces and learn like about yourself throughout the whole journey and I don't know, I'm still learning. Like I don't really know what I'm doing now, but I'm pretty stoked about it and it's it's a pleasure to have things that I care about and it's a pleasure to have stress because I think stress and depression while they might feel the same are two very different emotions because stress actually comes from having an like so much going on in in your life that you feel like you can't handle it all versus depression is a lack. It's nothing's going on. You have no direction. You're completely lost. Right. And I've felt the other, which we talked about. And now I'm feeling stressed, which, you know, it's like, I'm just growing so fast that it hurts. That's okay. I can deal with that. So. Yeah.

How do you think about in in that process, I think about as you're making all these different decisions and you're just saying yes to to a lot of different things and how are you listening, how have you listened to your kind of inner voice and and made decisions and and kind of worked on that muscle? Because I think it's one of those things that's hard as an entrepreneur when you're going into a lot of different places and a lot of different ways. Like what is refining that voice or being able to listen to it or periods when you don't to be able to just make those calls, you know, and when you probably have also a lot of people telling you like, nah, that's dumb, don't do that or you should do this, you gotta do this and you know, all the outside voices.

Yeah, I think there's two two part answer. One, when other people are telling you their opinions, that's that's the weight of them. They're it's their opinions. Like if you look back on your life and you're upset about the result of it and it's due because you listened to other people's opinions, you're gonna be a lot more upset than if everything fails, but at least you found out and you listened yourself. You don't have any one ifs, which comes back to that original statement. So I think for me, especially after having that reality check of my life exploding, it was kind of like, all right, everyone disappeared in that moment besides my parents. And I love my parents to death and thank God, I've been so fortunate just to be born with them as my parents. But other than those two and you know, even my siblings, like I God bless them, I love them, but like they have their own opinions. They probably if they had their way, I would never post on social media. It's embarrassing for them to deal with as well. So you can't you gotta realize that some people, even my parents didn't like that I was posting on social media because a lot of people unfortunately, if they really do love you, they can have some misguided feedback. My parents are love them to death, but they they don't want to see you fail. So when you take big risks, they're they're gonna be like, oh, wait. And so you just gotta be like, look, I love you, but I I gotta do this. And I think that's the difference between like that voice. It's like you just have to kind of you'd rather fail listening to yourself in most cases, you know.

Yeah. Do you feel like you've gotten to a pretty good place where you can shut everything out and just and just sit and and and kind of make a call or or make a decision on something a lot better now?

Sometimes. I think it's nice with light speed, it's really cool because there's actually more cooks in the kitchen than myself. I think, you know, with these other companies, while it was cool and it was great to learn a lot and it all kind of came down on me and there was that sense of accountability and agency that one needs to like learn. Now, I can actually ask people who like are much smarter than myself their opinions on things and get an unbiased opinion. Am I being too harsh here or am I being unrealistic with this or whatever? So I I think I guess as the stakes grow, so do you. So it's kind of like, I think yes, I'm better, but I think the challenges are much harder now. Um and the stakes are much higher where like maybe yes, but like I get my senior year for instance, I was getting hundreds of people sending me like the nastiest things because I would post videos on the internet. Like I'd walk to class and people would be saying like, oh, mini my kind of gay and like all this stuff, right? And ask me for photos, but just to like then make a meme out of it and post it anonymously. Yeah. I would leave my house and they would AI a photo of me with like a girl and be like, Chris is with a freshman. You couldn't escape it. So I guess it's like that has only grown. But I knew that this stuff isn't gonna go away. But as I get better at handling it, Yeah. Like it's the life that I've chosen. And the things that I want to accomplish and the person I have to become to leave the impact on the world that I want. I'm gonna just have to deal with it, you know? Like that's a trade-off I'll make. I guess if that answers your question.

No, totally. I love it. What was so leading up to light speed and LSC 100, what was the like take me back like, you know, a week prior or like as as you start thinking, what what was the moment that things started to kind of turn that you start thinking, you know, and and and what led you down the the light speed path?

Oh man, there's so many different ways to tell this story, but I guess one thing is I'm I've only gotten closer and closer and closer with my relationship with God. And so some people might feel some different ways about this, but I really do think like when you're ready for the things you're praying for, they will show up. And I'd kind of been praying for a lot of different things, but one being like an like the next steps in my life. And I had to there were some things I had to accept that I wasn't really accepting or some things I was fighting and not acknowledging that I needed to. And once I finally did, um my senior year, halfway through it, I went to Aspen for my birthday and by coincidence ran into Zach, who like I had met one time in Mexico at some like table at a day club. So I don't even think he remembers who I am. Mhm. And I see him like across the way. So I was like, all right. And also this is even crazier because I just visited Los Angeles for my clothing brand, hug your friends and randomly ended up at an after party where I met this guy. I don't know if he wants to be named, but anyway, he like works with Don Julio in a big capacity. So anyway, this is like six months after that. I ran into him in some store and he was like, here's some VIP passes. So that's the only way we were even up in that section to see Zach. There's so many things that just kind of happened. And I see him like, oh, I gotta go say hi and introduce myself. And before I even lock eyes with him, like 10 feet away, he sees me. He's like, Chris, happy birthday. And these all these things are clicking my head. I'm like, how does he even know it's my birthday? Like, first of all, he knows my name, but he like, who's he been talking to? How's he know? So we're talking and then he kind of lets on that he's been following me on Instagram ever since sophomore year and keeping up with what I've been doing and the entrepreneurship stuff. So then I was like, you know, it all kind of checked out. But he he basically like tells me that he wants to talk after the weekend. We exchange numbers. Um he gives me a call like a week later and basically was like, I want you to try this product and let me know what you think. And uh he sends over what is today light speed caffeine. And this is like, I don't know, probably like a year into him and Tyler trying to make these things taste decent. Mhm. And it tasted pretty good, but the effect, like I saw the gap that they were going after. And I was like, this is exactly what I've needed. Because like as somebody who's been, you know, as we've talked about my journey, like I'm always trying things. I'm always trying like, I wasn't the best in the classroom, you know, but I was always working on three or four different things and I could never have enough focus or energy and as somebody who struggles with ADHD, I mean, my senior year that specific year was like, I was taking my prescribed all like ADHD medication three times a day because I was what I was prescribed. And then which is like normal, you know, just to wake up and take math is like ridiculous to me. And then I was I had Red Bull dropping off cases because I was doing social media with them and then Celsius was also sending stuff. So I'm drinking again, it's like just there in piles. So I'm just drinking four or five of those a day. So much fuel in the tank. And and then so it's just like and people in my life and I'd be like, hey, you're just consuming all these stimulants. It's gonna have a big effect on your heart. But more broadly than that, it was my appetite, my personality that I worked so hard to get back and all these other things were just gone. And it was so counterintuitive to the goals, but I could not like I had to be like, okay, do I want to be myself or do I want to trade being myself to actually accomplish what I'm trying to do? And anyway, so I'd always kind of dreamed of like this natural all, right? Like this just sounds like ridiculous, right? It's like one of those like you pass the joint type of like, I have a business idea questions. And so I don't know if they had thought about it in that way or not. But once I tried it and I was like, this could be that. I just got to work. I I I built out this slide deck. I think it was like 65 slides long. And Zach and I get on a call and I he's obviously just expecting me to like review it and see like what I think. And I'm just like,

You're like, I got a deck. You got two hours.

I'm like, I actually think you got to change the color on this and I think that we should do this campaign and then over the course of the next five years, you could use this and

Nice.

But yeah, like it's just uh it was funny and I remember exactly just being like, what the fuck? Like he let me get 20 minutes into it before he interrupted. Like God bless him. But he was just like, what Chris, like, what the fuck are we doing? He's like, I just wanted you to like, maybe come on and do social media or something for a couple hours a week and I would just kind of help you pay your bills when you moved to LA. So you can get off the ground. I was like, no, like this is what you have. This is where I think it can be. This is how I would do it if you brought me on and this is like what that would look like. And he was just like, fuck, okay, let me talk to the team and then you'll repitch everyone to make sure I'm not being biased and then did a whole call, you know, like give the whole hour long pitch again to Tyler and everybody else. And yeah, a few days later, we started getting stuff in writing. But it's been it feels like yesterday that that happened because everything just took off so quickly.

You gotta love those moments though. I bet you when you were in the flow of doing the slide decks and stuff like that and you started almost like psych a beautiful mind, you see all the math just starts, you know, and you can almost see five years into the future and you're like, this is I absolutely like I absolutely know that this is how this is gonna go. But like that's a that's a beautiful moment.

It's so beautiful in so many ways. Just even from the extent of like, I had been the gorilla marketing engine for so many brands in the college space already. And then now I'd built over the past year and a half through all the hate and whatnot an audience in the college space as well. So now I have a media branch and then I have like the knowledge of what works and what doesn't because I'm just the the guy passing these note cards under every dorm room door, dorm to dorm with my buddy Will. And it was like, I learned that space so much and then, oh, this is actually a problem that I really do care about solving. So now I have this why. And then on top of that, I had always wanted to work with Zach or Bo in some capacity. Like I was just months away from asking Bo actually to invest in hug your friends if this went a different way. So it was like, oh my gosh. And so I would just sit there and pray like, you know, there was a couple days where I didn't know what was gonna happen. I was like, you know, God, if this is meant to be, like, just show me some sign here. And and then yeah, I mean, just taking it day by day, but uh if I couldn't have drove drew it up better myself, you know, like the people that I look up to being excited filming like an actual gap in the company that like wasn't there before and you know, bringing a product to market for people like myself that solves a problem for us. It's just everything is just it's it's it's awesome, man. I'm really happy. So.

That's so good.

Yeah, that's that's kind of gets you to date. I guess that's the origin story from my perspective.

So where where do you where do you see if you if you time travel a little bit into I feel like these days the way things go like saying where where is it in five years seems like a million years from now as fast as things move, but like how about like six months or a year like, yeah, yeah, I know.

Like five years could be like it'll feel like tomorrow. It's just time literally moves so fast right now. But no, I mean, the goal is to build this. I mean, like the caffeine market share, I think it's like 105 billion. And then the stimulant market's like 12.5. So I think it's pretty reasonable to say that we could disrupt that and be worth one to two billion dollars. Also, I think what this represents, you know, like being currently like the Ferrari of tins and the future of focus. I really do think that we can actually empower this next generation of ambition. I think like the ambition class will really latch on to this is like, we're done with accepting the traditional solutions because now we live in a world where we can build better ones. And I think this is the the caffeine, the energy and focus that represents solving modern problems with modern solutions and the tools that we have available. Like you said, like actually taking it down to the end and finding what a true destination looks like when someone's highly motivated and capable and has all the tools to get there.

I love I love your idea about disrupting how we've how we think about things because you really think about so I've got a coffee machine upstairs, but then I also order for L-theanine from Amazon. So then I need to keep up both.

Do I really need X, Y and Z? Well, and that's the thing, right? They're giving people math to take in the morning and making that normal. I mean, it's one molecule off math, sorry, to be exact. But then you sort of think about it and you're like, well, what is focus? Well, focus is just like a relaxed awareness. Like you you need to be alert, but at the same time, you don't want that foot to happen. That's focus. And so how do we reach that? Well, we know caffeine can wake you up. All right, that's simple. Well, now, how do we relax you? Well, L-theanine actually is great for the heart rate and the calming engine and the anti-anxiety. Okay. Well, how do we make it kick in like in minutes so that it's actually like it metabolizes quick, not not only in the front end, but also in the back end, so it doesn't just like, you know, mess up everything else and you got to time it throughout your day. Well, then MCT oil. People have been using that in coffee for years. It's just a natural agent that's derived from coconut. All right, well, let's throw these three things together and see what happens. And then again, I'm like making it sound a lot more simple. We have a PhD in food science. His name's Jared. He's obviously like he's a doctor. He's he's smart. Shit. So then it wasn't like it just happened.

I saw all the laboratory videos. Those are those are great. So cool seeing seeing the team at work.

It's it's really cool for me because I I I'm learning as I go here. And so I go in there and I'm just like, whoa, like I'm in like I didn't see myself in scrubs. Like with a hair net on and doing all this crap even like nine months ago. I'm like, what are you talking about? So, yeah, I guess my point is is like sometimes it the solutions available aren't the end all be all and they're not the best. But it's just like the world is so conditioned and used to them that it really takes a curious mind to really probe at it and see like what will is this actually the best way? And I really do think we found a better way. And I mean, we're only a little over a year into this. Um and we only launched like we're not even two months into this thing being public. So it's it's pretty cool. So in to answer your question, five years, I really do think we can do some really cool things. I'm really looking forward to our collaborations. Like one dream one would be like to launch a lemonade flavor with lyrical lemonade or like things that like launching new flavors with other relevant cultural brands out there would be really, really cool. And I think every every different brand has its own use. And there's obviously those legacy brands that they all compete with each other. Um and they're all somehow still doing well. But I think for me, I I would take this to get through work and to sit on my desk. But personally, I like to get a little crazy before the gym, you know, like I will take something that makes my face itch for that. But I do not want to do that to sit at this desk. So it's kind of like I think that yeah, while it's just caffeine. Well, it's it's much different than that. The formulation and the form factor are different and so I do think they all can coexist pretty cohesively. But yeah, I mean on that note, I mean, I don't want to lead on too much. But there's a lot of different things that we can do with these candies. And there's a lot of other let's just think of like a supplement company. I I'll say that. There's a lot of other areas in your life that we can improve with similar ingredients in the very similar factor. So. Yeah.

Yeah, lots of stuff is coming.

So, if you were gonna leave, think about uh let's let's take a a freshman at CU that's thinking about what they want to do in school and life and who am I and what I want to do and I, you know, I'm I want to start a business. I think I want to start a business or I want to start something or I want to just get into to things to figure out who I am and what I want to do. Like all the stuff that you've sort of learned if you flash back to from from that freshman period to now, what's your what's your strongest piece of advice or or what's your what's your kind of like uh mantra for them to to think about in terms of exploring?

I mean, it's pretty tough because people are so conditioned to want to be accepted. But I think a lot of people graduate high school with this idea that it's gonna be different in college. They're gonna finally get to be themselves. They're gonna reinvent themselves. But then they end up quickly going into the environment and their psychology takes over and they're like, these are the cool kids. I have to be like them and I have to try to be accepted by them. And then they just end up trying not to make too much noise or stick out too much. And now I went into college with this mindset and I just like again, I was doing it on such a lower level at first to try to make friends and whatever that I didn't stick out too much because I wasn't my arc in the journey. So I don't know if it would have been different. If I had come in to college with confidence and made a lot of noise. So I don't know. But I guess my advice would be it's don't do things to be pushed away, but like don't seek that, but also you should seek everything out that you can to find out what you're interested in, what you're good at because I across the 15 different businesses I was involved in in college, I learned the same lesson like four times. And while you're in college, you just basically got four years to take every single risk that you can because the majority of kids and I myself included, it's like your parents are paying your rent and they're paying your tuition or you got a loan. So it's like, all right, you have to make the most of this four years before you're cut off and you're done. So that is like you could not ask for a better situation to to swing that bat as many times as you can over home plate. So just go swing it. My goal would be just to swing as much as possible and uh and just fuck the rearview mirror, man. Just keep looking forward.

Nice. Cool. Well, I appreciate it and I appreciate the time and I love I love hearing the story and the and the journey and I love watching watching the LSC 100 progress as well. So hang hang out for a minute and we'll catch up, but thanks again for the time.

Yeah, of course. Thank you. Appreciate it.