Curated by
Matt Preuss
Visible is an investor relationship hub for startup founders. From fundraising and stakeholder updates to reporting and data rooms, it gives founders and their investors the tools to build stronger, more transparent relationships throughout the funding journey.
stacklist.com/matt-preuss
Visible is an investor relationship hub for startup founders. From fundraising and stakeholder updates to reporting and data rooms, it gives founders and their investors the tools to build stronger, more transparent relationships throughout the funding journey.
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How Joe DeWulf Uses Visible for Investor Communications
Novel is a Los Angeles-based e-commerce software startup led by Joe DeWulf that embeds shoppable short-form video content on websites, achieving 20%+ revenue increases for customers. The company uses Visible's fundraising CRM to manage investor communications, growing from 100 to 500+ engaged investors while adapting their fundraising strategy in a competitive market.
Built for AI agentsACO · 1298 tokens
Summary
Novel is a Los Angeles-based e-commerce software startup led by Joe DeWulf that embeds shoppable short-form video content on websites, achieving 20%+ revenue increases for customers. The company uses Visible's fundraising CRM to manage investor communications, growing from 100 to 500+ engaged investors while adapting their fundraising strategy in a competitive market.
Tags
fundraising-crm · e-commerce · investor-relations · shoppable-video · startup · visible-platform · case-study
Key entities
Joe DeWulf (person, 0.99) · Novel (organization, 0.99) · Visible (organization, 0.99) · Visible Connect Database (technology, 0.95) · fundraising pipeline (technology, 0.9) · Los Angeles (location, 0.95) · shoppable short-form video (concept, 0.9) · TikTok (technology, 0.85) · Instagram (technology, 0.85) · investor-relations-management (concept, 0.88)
Classification
reference · language en · status final
Provenance
claude-haiku-4-5 via @stacklist/be@0.1.0, confidence 0.85, 19 Oct 2026