Curated by
The Many
We Don't Do Passive. The Many is The Participation Company: food and beverage experts who know how to drive participation. We harness the power of a brand's audience, the many, to help it punch above its weight. Los Angeles, Sydney and Victoria, BC.
stacklist.com/the-many-admin
We Don't Do Passive. The Many is The Participation Company: food and beverage experts who know how to drive participation. We harness the power of a brand's audience, the many, to help it punch above its weight. Los Angeles, Sydney and Victoria, BC.
More in The Many Studios: Branded Series and Key Art
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See all stacks →For the Love of Dirt: NOS Energy Film, Key Art
For the Love of Dirt is a 45-minute documentary created by The Many advertising agency for NOS Energy Drink that captures the passion and community of World of Outlaws Sprint Car racing. The film aired on CBS Sports and emphasizes authentic storytelling over glamorization, focusing on drivers like Sheldon Haudenschild and the tight-knit racing community.
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Summary
For the Love of Dirt is a 45-minute documentary created by The Many advertising agency for NOS Energy Drink that captures the passion and community of World of Outlaws Sprint Car racing. The film aired on CBS Sports and emphasizes authentic storytelling over glamorization, focusing on drivers like Sheldon Haudenschild and the tight-knit racing community.
Tags
advertising · documentary · sprint-racing · branded-content · nos-energy · long-form-video · storytelling
Key entities
NOS Energy Drink (organization, 0.99) · The Many (organization, 0.99) · World of Outlaws Sprint Car Series (organization, 0.98) · Sheldon Haudenschild (person, 0.98) · Jac Haudenschild (person, 0.95) · Trevor Paperny (person, 0.97) · Andrew Maguire (person, 0.95) · David Horowitz (person, 0.95) · Bryan Clauson (person, 0.92) · Lauren Albano (person, 0.9) · Indianapolis Motor Speedway (location, 0.97) · CBS Sports (organization, 0.98) · 2016 Bryan Clauson crash (event, 0.88)
Classification
analysis · language en · status final
Provenance
claude-haiku-4-5 via @stacklist/mcp-server@2.0.0, confidence 0.85, 26 Oct 2026

