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The Many

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We Don't Do Passive. The Many is The Participation Company: food and beverage experts who know how to drive participation. We harness the power of a brand's audience, the many, to help it punch above its weight. Los Angeles, Sydney and Victoria, BC.

More in The Many Studios: Branded Series and Key Art

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For the Love of Dirt: NOS Energy Film, Key Art

For the Love of Dirt is a 45-minute documentary created by The Many advertising agency for NOS Energy Drink that captures the passion and community of World of Outlaws Sprint Car racing. The film aired on CBS Sports and emphasizes authentic storytelling over glamorization, focusing on drivers like Sheldon Haudenschild and the tight-knit racing community.

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Summary

For the Love of Dirt is a 45-minute documentary created by The Many advertising agency for NOS Energy Drink that captures the passion and community of World of Outlaws Sprint Car racing. The film aired on CBS Sports and emphasizes authentic storytelling over glamorization, focusing on drivers like Sheldon Haudenschild and the tight-knit racing community.

Tags

advertising · documentary · sprint-racing · branded-content · nos-energy · long-form-video · storytelling

Key entities

NOS Energy Drink (organization, 0.99) · The Many (organization, 0.99) · World of Outlaws Sprint Car Series (organization, 0.98) · Sheldon Haudenschild (person, 0.98) · Jac Haudenschild (person, 0.95) · Trevor Paperny (person, 0.97) · Andrew Maguire (person, 0.95) · David Horowitz (person, 0.95) · Bryan Clauson (person, 0.92) · Lauren Albano (person, 0.9) · Indianapolis Motor Speedway (location, 0.97) · CBS Sports (organization, 0.98) · 2016 Bryan Clauson crash (event, 0.88)

Classification

analysis · language en · status final

Provenance

claude-haiku-4-5 via @stacklist/mcp-server@2.0.0, confidence 0.85, 26 Oct 2026