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Thomas Peham

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2025-10 AI Citation Study Public

This 2025 AI Citation Study analyzes 1M+ website citations across ChatGPT, Perplexity, and Google AI Overviews to reveal how brands get discovered in AI search engines. Key findings show citation patterns differ by platform, with Reddit and Wikipedia dominating, while technical SEO, crawlability, and content structure are essential for AI visibility.

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Summary

This 2025 AI Citation Study analyzes 1M+ website citations across ChatGPT, Perplexity, and Google AI Overviews to reveal how brands get discovered in AI search engines. Key findings show citation patterns differ by platform, with Reddit and Wikipedia dominating, while technical SEO, crawlability, and content structure are essential for AI visibility.

Tags

ai-search · seo · citation-analysis · generative-ai · content-optimization · web-discovery · ai-crawlers

Key entities

ChatGPT (technology, 0.95) · Perplexity (technology, 0.95) · Google AI Overviews (technology, 0.95) · Otterly.AI (organization, 0.98) · Reddit (technology, 0.92) · Wikipedia (technology, 0.92) · AI Citation (concept, 0.9) · Technical SEO (concept, 0.88) · AI Crawlers (concept, 0.87) · Worldwide (location, 0.85) · United States (location, 0.8) · United Kingdom (location, 0.8) · Germany (location, 0.8)

Classification

analysis · language en · status final

Provenance

claude-haiku-4-5 via @stacklist/be@0.1.0, confidence 0.85, 23 Sep 2026