Curated by
More in Brand Identity & Visual Design
See all 13 →Future-Forward Brand Strategy for Airsign
thedsgnblog.com
Visual Identity for Saintlo Hostel Organization
thedsgnblog.com
Identity for Sabaki Celebrates Simplicity by We Oslo
thedsgnblog.com
More from Valerie Kucher
See all stacks →
Packaging for Seth Rogen’s Cannabis Brand Houseplant
Houseplant, Seth Rogen's cannabis brand, underwent a packaging redesign by MA-MA and Pràctica for its U.S. market launch, featuring a custom typeface, unified illustration system, and brighter color palette. The sustainable design includes recyclable stackable tin jars, eco-foam inserts, and a simple drawer-style structural packaging system with cardstock label wraps.
Built for AI agentsACO · 935 tokens
Summary
Houseplant, Seth Rogen's cannabis brand, underwent a packaging redesign by MA-MA and Pràctica for its U.S. market launch, featuring a custom typeface, unified illustration system, and brighter color palette. The sustainable design includes recyclable stackable tin jars, eco-foam inserts, and a simple drawer-style structural packaging system with cardstock label wraps.
Tags
packaging-design · cannabis-branding · houseplant · sustainable-packaging · typography · product-design · identity-design
Key entities
Seth Rogen (person, 0.99) · Houseplant (organization, 0.99) · MA-MA (organization, 0.98) · Pràctica (organization, 0.95) · Tipografies (organization, 0.85) · Dani Avila (person, 0.85) · Sanam Salek (person, 0.85) · Laylee Salek (person, 0.85) · New York City (location, 0.9) · The Design Blog (organization, 0.9) · sustainable packaging (concept, 0.9)
Classification
reference · language en · status final
Provenance
claude-opus-4-6 via @stacklist/mcp-server@2.0.0, confidence 0.85, 13 May 2026