Building learning for gen z

building for gen z learning? listen up 👇 gen z is buying learning that turns into outcomes fast. budgets are tight (nearly 48% of gen z doesn't feel financially secure), and with the bullet-fast rate of changes, folks are hunting for AI-resilient and AI-leveraged skills. here's how you build for them: 1. 𝐨𝐮𝐭𝐜𝐨𝐦𝐞𝐬 >> 𝐜𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 (𝐚𝐧𝐝 𝐬𝐤𝐢𝐥𝐥𝐬 >> 𝐛𝐚𝐝𝐠𝐞𝐬) demand for practical, shippable skills keeps spiking (Coursera reports ~12 GenAI enrollments/minute this year). that, combined with new interview processes that favor proof of ability over pedigree, means that gen z is looking for outcomes-focused learning. 𝘸𝘩𝘢𝘵 𝘵𝘰 𝘣𝘶𝘪𝘭𝘥: integrate hands-on, practical tasks into every module. even better if that task is shareable, so folks can share their progress! 2. 𝐦𝐚𝐤𝐞 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐝𝐢𝐠𝐞𝐬𝐭𝐢𝐛𝐥𝐞 gen z learners are inundated with a barrage of advice on where to go, what to learn, and which skills are best for them. but the number of hours in a day aren't increasing, and learners are squeezing study into nights, weekends, commutes. this doesn't mean we can't go deep - just that people need room to breathe between lessons. to attract them, let people experiment with your courses first, before diving all the way in. (Maven's Lightning Lessons are a great example!) 𝘸𝘩𝘢𝘵 𝘵𝘰 𝘣𝘶𝘪𝘭𝘥: lessons with frequent start and stop checkpoints, so learners can pick up learning on short commutes. 3. 𝐩𝐫𝐢𝐜𝐞 𝐡𝐚𝐬 𝐭𝐨 𝐟𝐞𝐞𝐥 𝐥𝐢𝐤𝐞 𝐑𝐎𝐈 with the 48% stat from above, the main question is: “will this pay for itself?” 𝘸𝘩𝘢𝘵 𝘵𝘰 𝘣𝘶𝘪𝘭𝘥: clear tiers (starter -> pro), bundles that include templates + office hours, and tiny guarantees (“ship your first [X] in 7 days or we jump in 1:1”). 4. 𝐧𝐮𝐫𝐭𝐮𝐫𝐞 𝐲𝐨𝐮𝐫 𝐢𝐧𝐬𝐭𝐫𝐮𝐜𝐭𝐨𝐫𝐬' 𝐩𝐨𝐰𝐞𝐫𝐬 𝐨𝐟 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧 learning is as much connecting as teaching. dry, boring instructors see high drop-off rates. as you're onboarding instructors, op