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Contemporary Brand Identity for Prospect Coffee Roasting
Prospect Coffee Roasting Company, a specialty coffee roaster founded in 2014 by brothers Blake and Derek Ulrich in Ventura, California, received a contemporary brand identity designed by studio Alter. The identity draws on American typographic branding traditions, featuring Marr Sans by Commercial Type across packaging and loose illustrations evoking the Californian coffee experience.
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Summary
Prospect Coffee Roasting Company, a specialty coffee roaster founded in 2014 by brothers Blake and Derek Ulrich in Ventura, California, received a contemporary brand identity designed by studio Alter. The identity draws on American typographic branding traditions, featuring Marr Sans by Commercial Type across packaging and loose illustrations evoking the Californian coffee experience.
Tags
branding · coffee · brand-identity · typography · packaging-design · graphic-design · california
Key entities
Prospect Coffee Roasting Company (organization, 0.98) · Alter (organization, 0.97) · Blake Ulrich (person, 0.9) · Derek Ulrich (person, 0.9) · Ventura, California (location, 0.95) · Marr Sans (technology, 0.88) · Commercial Type (organization, 0.85) · Jesse Carmody (person, 0.8) · Mark Lobo (person, 0.8) · The Design Blog (organization, 0.9) · American typographic branding (concept, 0.85)
Classification
reference · language en · status final
Provenance
claude-opus-4-6 via @stacklist/mcp-server@2.0.0, confidence 0.85, 13 May 2026