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The Urgent Case for People Magic
This LinkedIn Pulse article argues that online communities are failing to connect people meaningfully. The author, Gina Bianchini, CEO of Mighty Networks, claims that most platforms are built for people who already know each other, neglecting the potential for fostering new relationships. She advocates for a new approach, "people magic," which uses AI to facilitate meaningful connections between members based on shared interests and goals. Bianchini believes this approach will lead to more engaged communities, increased member retention, and ultimately, greater success for creators and brands.
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Summary
This LinkedIn Pulse article argues that online communities are failing to connect people meaningfully. The author, Gina Bianchini, CEO of Mighty Networks, claims that most platforms are built for people who already know each other, neglecting the potential for fostering new relationships. She advocates for a new approach, "people magic," which uses AI to facilitate meaningful connections between members based on shared interests and goals. Bianchini believes this approach will lead to more engaged communities, increased member retention, and ultimately, greater success for creators and brands.
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