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Evan Rennix

stacklist.com/evan-darwinian

Managing Partner at Darwinian Ventures. From scaling teams to $100M+ ARR to bootstrapping $0→$25M+, now helping pre-seed–Series founders build repeatable GTM engines. More than anything I enjoy connecting, learning and building 😎

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How to Build a GTM Strategy From Scratch: Step-by-Step for SaaS Founders

This guide provides a step-by-step framework for early-stage SaaS founders (pre-seed through Series A) to build a go-to-market strategy from scratch, covering ICP definition, positioning, and demand generation. It emphasizes that a GTM strategy is a system connecting product to buyer through the right motion, not merely a marketing plan or channel list.

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Summary

This guide provides a step-by-step framework for early-stage SaaS founders (pre-seed through Series A) to build a go-to-market strategy from scratch, covering ICP definition, positioning, and demand generation. It emphasizes that a GTM strategy is a system connecting product to buyer through the right motion, not merely a marketing plan or channel list.

Tags

gtm-strategy · saas · b2b · ideal-customer-profile · positioning · go-to-market · startup-founders

Key entities

Maansi Sanghi (person, 0.95) · Envizon (organization, 0.9) · Go-to-Market Strategy (concept, 1) · Ideal Customer Profile (concept, 0.98) · B2B SaaS (concept, 0.97) · Positioning (concept, 0.92) · Salesforce (technology, 0.75) · HubSpot (technology, 0.75) · North America (location, 0.7)

Classification

framework · language en · status final

Provenance

claude-opus-4-6 via @stacklist/mcp-server@2.0.0, confidence 0.85, 1 Jul 2026