How Do You Invent A Need? One of LA's Most In-Demand Event Brands' Founder Secrets | EP 114 - The 1%

From low beginnings, Celeste shares her business's success from a scrappy startup to a rapidly expanding exclusive event industry powerhouse. Spotting a gap in the market, she founded Viper at 19, initially offering mobile hostessing services, which evolved into a full-fledged operation providing almost everything for high-profile events. Not wanting to pursue a college degree, rejecting corporate red tape, and losing a co-founder didn't stop her from succeeding in her venture. Her approach of "putting one foot in front of the other" shaped her leadership and the future of Viper Experience.