Curated by
James Orsini
A multi-hat operator with 40+ years across finance, advertising, and operations. Trained at KPMG and Goldman Sachs, then spent 11 years scaling VaynerX from $42M to nearly $350M in revenue alongside Gary Vaynerchuk.
stacklist.com/jamesorsini
A multi-hat operator with 40+ years across finance, advertising, and operations. Trained at KPMG and Goldman Sachs, then spent 11 years scaling VaynerX from $42M to nearly $350M in revenue alongside Gary Vaynerchuk.
More in The $42M to $350M Playbook
See all 10 →VaynerMedia Moving Its HQ to 10 Hudson Yards
commercialobserver.com
VaynerMedia Opens Office in Chattanooga
mediapost.com
VaynerMedia Names Steve Babcock as Its First Chief Creative Officer
adweek.com
More from James Orsini
See all stacks →The James Orsini Blog
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Behind the Curtain: How Operations Really Run
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Behind the success of VaynerX's The Sasha Group
The Sasha Group, a full-service advertising agency founded in 2019, has achieved 20% annual growth by pioneering a social-at-the-center marketing approach that converts viral organic moments into high-performing paid campaigns. The agency's success is exemplified by their Utz client campaign around the viral "People Chips" TikTok trend, which generated millions of views and higher-converting ads through strategic real-time engagement.
Built for AI agentsACO · 1509 tokens
Summary
The Sasha Group, a full-service advertising agency founded in 2019, has achieved 20% annual growth by pioneering a social-at-the-center marketing approach that converts viral organic moments into high-performing paid campaigns. The agency's success is exemplified by their Utz client campaign around the viral "People Chips" TikTok trend, which generated millions of views and higher-converting ads through strategic real-time engagement.
Tags
social-media-marketing · viral-campaigns · advertising-agency · influencer-marketing · brand-strategy · content-creation · digital-marketing
Key entities
The Sasha Group (organization, 0.99) · Gary Vaynerchuk (person, 0.98) · Mickey Cloud (person, 0.97) · Sasha Vaynerchuk (person, 0.95) · VaynerX (organization, 0.96) · Utz (organization, 0.98) · Zapp's Potato Chips (organization, 0.97) · TikTok (technology, 0.99) · social-at-the-center marketing (concept, 0.92) · viral marketing (concept, 0.9) · NOLA (location, 0.85)
Classification
analysis · language en · status final
Provenance
claude-haiku-4-5 via @stacklist/be@0.1.0, confidence 0.85, 28 Oct 2026