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Google Says LLMs.Txt Comparable To Keywords Meta Tag

Google's John Mueller compares LLMs.txt to the obsolete keywords meta tag, noting that no major AI services actually use the proposed standard and it's redundant since bots already access original content. Mueller highlights that LLMs.txt creates spam risks similar to cloaking and lacks adoption from Anthropic, OpenAI, and Google.

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Summary

Google's John Mueller compares LLMs.txt to the obsolete keywords meta tag, noting that no major AI services actually use the proposed standard and it's redundant since bots already access original content. Mueller highlights that LLMs.txt creates spam risks similar to cloaking and lacks adoption from Anthropic, OpenAI, and Google.

Tags

llms-txt · google · ai-crawlers · meta-tags · content-indexing · seo

Key entities

John Mueller (person, 0.95) · Simone De Palma (person, 0.9) · Google (organization, 0.99) · OpenAI (organization, 0.95) · Anthropic (organization, 0.95) · LLMs.txt (technology, 0.99) · robots.txt (technology, 0.98) · keywords meta tag (concept, 0.92) · cloaking (concept, 0.88)

Classification

analysis · language en · status final

Provenance

claude-haiku-4-5 via @stacklist/be@0.1.0, confidence 0.85, 15 Jul 2026