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Adam Williams

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Adam Williams is the Co-Founder & CEO of Elevest Capital, a private equity firm focused on multifamily real estate. With 20+ years of experience, he leads Elevest from Scottsdale, AZ, where he lives with his wife and two kids.

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EP 002. No Niche, No Authority: Why Your Business Isn't Converting with Raquel Diehm - The MINT Proj

Listen to this episode from The MINT Project on Spotify. In this episode, we're joined by niche expert Raquel Diehm as she guides us on how to identify your niche and level up in business! Raquel is a passionate coach and author of The Niche Bible, dedicated to helping entrepreneurs transform their passion into a profitable coaching business. Through her coaching, Raquel guides clients to identify their niche, create impactful programs, and attract high-paying clients. Whether you're just starting out or looking to refine your business focus, you'll learn the power of niching down—and why it could be the game-changer your business needs.Today we talk about:Defining What A Niche Is Real Life Examples of What Niching Down Look Like In The Real WorldWhat To Do When Something Isn’t WorkingA Proven Template To Follow When Identifying Your NicheFollow Along With The Slide Deck: https://tinyurl.com/bmbrs5n2Host Contact Info:Adam Williams - Host M.I.N.T. Project Podcast Website: https://elevestcapital.com/Instagram: @awinvestsEmail: contact@elevestcapital.comGuest Contact Info:IG: @rocky_diehmhttps://www.raqueldiehm.com/- Send an email to apply to be on the M.I.N.T. Project Podcast: pr@elevestcapital.com- Chat with Someone at Elevest Capital:  https://tinyurl.com/3t2p7a65Connect and follow our other platforms:Watch on YouTube: https://tinyurl.com/z2vm9tkpWatch on Rumble: https://tinyurl.com/4k2sa75yListen on Spotify: https://spotf.fi/4pUsWHwListen on Apple Podcasts: https://tinyurl.com/5n7w5hk8Elevest Capital Instagram: https://tinyurl.com/yt5vzt4nChapters:0:00 Coming Up0:15 Introduction0:52 Clear Niche Equals More Business2:05 ‘Nitch’ or ‘Neesh’2:50 What Is A Niche3:49 Welcome To The Niche Games4:54 Meet Steve5:23 What Is Elevest Capital5:52 Who Did Steve Pick6:14 Meet Lisa6:54 Meet Carlos7:33 Meet Daniel8:41 Meet Samantha9:27 What Did Learn10:41 Real Life Example: Nike11:59 Real Life Example: Starbucks12:28 Real Life Example: Airbnb12:54 Real Life Example: Spanx13:44 How

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