Jake Galtere - Chief Marketing Officer at Naturium

Jake Galtere of NATURIUM at The Lead Summit 2026: community is not an audience. Audiences listen to you, customers buy from you — communities engage with each other. If your community goes quiet when you step back, you have an audience, not a community. NATURIUM built their entire product development pipeline on it. Result: fastest growing skincare brand in the US top 50, up 2.5x in one year.