Sarah Neill - Mys Tyler

Send us a text Episode Summary In this podcast episode, Kyle interviews Sarah, the Founder of Mys Tyler, an innovative fashion platform. Transitioning from the telecommunications industry to fashion, Sarah discusses her journey from running sales and marketing for a telecommunications company to becoming an entrepreneur. She speaks about her first business, Doodad, a telecommunications venture that morphed from a $50,000 pilot project into a million-dollar venture, but eventually had to shut down. She shares her experience of dealing with the closure of Doodad and how it led to the birth of Mys Tyler. Sarah was inspired to start Mys Tyler after struggling with personal fashion choices and wanting to balance comfort with style. The platform matches users with creators of similar body types, offering personalized style inspiration. She discusses the innovative strategies used to overcome the cold start problem, like using celebrity data and creating engaging quizzes. Sarah shares her experiences with the unpredictable and challenging process of fundraising, the emotional experience of notifying customers and suppliers about Doodad's closure with just 48 hours' notice, and the unexpected positive feedback received despite the abrupt closure. Sarah then delves into the journey of launching Mys Tyler, leveraging affiliate marketing and influencer trends. She discusses the creation of a unique business model that resulted in the successful launch of Mys Tyler.Throughout the interview, Sarah emphasizes the importance of perseverance, adaptability, and a solid network for entrepreneurs. She also highlights the need for self-care amidst the excitement and challenges of startup life. Highlights (00:38) From Zero to One (137 Seconds) (05:55) Doodad (61 Seconds) (12:03) Discovering Entrepreneurial Ideas (108 Seconds) (22:56) Navigating the Startup Numbers Game (47 Seconds) (26:40) Discovery of Entrepreneurial Passion (63 Seconds) (30:10) Celebrity Body Double Algorithm App (132