You want to increase your reach on LinkedIn? | Alicia Teltz | 80 comments

You want to increase your reach on LinkedIn? I'm an ex-LinkedIn employee, and these 5x things matter more than the algorithm. LinkedIn makes $18B a year. And it's NOT from your posts. Here are 5x things creators don’t think about: 1️⃣ LinkedIn is a map of the global economy 🌎 → 1Bn+ users, 67M companies, 113K Schools, 41K Skills, ...  → Think just how ENORMOUS that amount of data is.  → LinkedIn sells this data to governments and big companies so they can forecast skills gaps and industry shifts. 2️⃣ Microsoft didn’t buy “just another social app” 🤳🏻 → Microsoft bought LinkedIn in 2016 for $26.2Bn.  → Why? To own the data as described under point 1 and putting it into everyday Microsoft workflow tools (Outlook, MS Teams, etc.). 3️⃣ LinkedIn is a multi-billion-dollar Software-as-a-Service company 💵 → LinkedIn is an enterprise SaaS company with serious ARR.  → The feed builds trust; their software products convert it. → $8Bn ARR - Talent Solutions, $5Bn ARR - Marketing Solutions, $3Bn ARR - Sales & Learning Solutions, $2Bn ARR - Premium Subscriptions 4️⃣ LinkedIn’s users are high‑earning, career‑focused Millennials 💼 → 53% of users earn over $100,000  → 47% of users are aged 25–34  → Keep in mind WHO you are targeting with your content. 5️⃣ LinkedIn News is a global editorial operation 📰 → LinkedIn collaborates with over 400 news publishers globally. → Editors describe it as a mix of Journalism + Creator expertise + Algorithmic distribution. → Focused on credible, career-relevant information into your feed, rather than sensationalism. 👇🏻 TL;DR LinkedIn isn’t “Facebook for jobs.” It’s a data, software, and media company. → One that happens to have a social layer on top. 💡Remember LinkedIn wants people to post content.  But that’s not their endgame. You’re playing in their playground. The algorithm is optimised for their business outcomes, not creator clout. They’ll boost content that ultimately helps them sell more SaaS (to recruiters, marke