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Hypepotamus is the Southeast's leading startup and tech publication. Since 2011, we've covered the founders, investors, and ecosystem builders shaping Atlanta, Nashville, Charlotte, and beyond, bringing news, funding rounds, founder spotlights, and job listings all in one place.

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Smart Footwear Brings Users' Feet to Life In A Virtual Reality World

Brilliant Sole, founded by Jeff Guard, develops a smart shoe insole that brings users' feet into virtual reality through embedded sensors, haptic motors, and wireless communication. The Wilmington, NC-based startup is raising a $500,000 seed round and preparing to demo at CES 2019 after receiving early investment from a local angel group.

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Summary

Brilliant Sole, founded by Jeff Guard, develops a smart shoe insole that brings users' feet into virtual reality through embedded sensors, haptic motors, and wireless communication. The Wilmington, NC-based startup is raising a $500,000 seed round and preparing to demo at CES 2019 after receiving early investment from a local angel group.

Tags

virtual-reality · smart-footwear · haptic-feedback · vr-locomotion · wearable-technology · startup · motion-tracking

Key entities

Jeff Guard (person, 0.98) · Brilliant Sole (organization, 0.99) · HTC Vive (technology, 0.9) · Oculus (technology, 0.9) · Google VR (technology, 0.85) · Wilmington, North Carolina (location, 0.95) · CES 2019 (event, 0.95) · Wilmington Angels for Local Entrepreneurs (organization, 0.92) · VR locomotion (concept, 0.93) · haptic feedback (concept, 0.9) · Muriel Vega (person, 0.85)

Classification

analysis · language en · status final

Provenance

claude-opus-4-6 via @stacklist/mcp-server@2.0.0, confidence 0.85, 9 Jul 2026