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Princess Mae

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More Doctors Smoke Camels

This website, part of the Stanford Research into the Impact of Tobacco Advertising (SRITA), focuses on a specific advertising campaign by R.J. Reynolds for Camel cigarettes. The campaign, which ran from 1940 to 1949, used the slogan "More Doctors Smoke Camels" to promote the brand. The website analyzes the campaign's techniques, including the use of idealized physician imagery and surveys conducted at medical conventions, to understand how the tobacco industry attempted to reassure the public about the safety of smoking.

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Summary

This website, part of the Stanford Research into the Impact of Tobacco Advertising (SRITA), focuses on a specific advertising campaign by R.J. Reynolds for Camel cigarettes. The campaign, which ran from 1940 to 1949, used the slogan "More Doctors Smoke Camels" to promote the brand. The website analyzes the campaign's techniques, including the use of idealized physician imagery and surveys conducted at medical conventions, to understand how the tobacco industry attempted to reassure the public about the safety of smoking.

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