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Carly Vivian
Carly Vivian is a career reinvention strategist who spent 30 years at the table when Fortune 50 organizations made their biggest calls - mergers, transformations, and leadership transitions at a combined $100B scale. She now helps senior executives, post-exit founders, and athletes leaving sport decode what built their First Act and architect a deliberate Second Act. Her work runs on the Discover, Design, Develop methodology, which also anchors her book in progress, Lightning Strikes Twice. Alongside the platform she keeps a separate, referral-based executive coaching practice.
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Carly Vivian is a career reinvention strategist who spent 30 years at the table when Fortune 50 organizations made their biggest calls - mergers, transformations, and leadership transitions at a combined $100B scale. She now helps senior executives, post-exit founders, and athletes leaving sport decode what built their First Act and architect a deliberate Second Act. Her work runs on the Discover, Design, Develop methodology, which also anchors her book in progress, Lightning Strikes Twice. Alongside the platform she keeps a separate, referral-based executive coaching practice.
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Carly Vivian — Analytics + GEO Strategy [Sep-14]
The document presents a Generative Engine Optimization (GEO) strategy for Carly Vivian's career reinvention practice, detailing the shift from traditional search to AI assistants that provide single answers. It analyzes current AI crawler activity and low human traffic, identifies key audience questions, and proposes a plan to restructure content to directly answer these questions with verifiable evidence, aiming to increase AI-driven arrivals and practitioner page fetches.