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Impact_of_AI_on_Marketing
2026 Report
How AI tools shape the B2B buying process
AI influences B2B buying decisions with 84% of professionals using AI tools daily for vendor research, with ChatGPT and Gemini dominating the platforms. The research shows that AI shapes vendor shortlists significantly, with 92% of buyers saying AI influenced their selection, though brand recognition matters less than precise use-case matching.
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Summary
AI influences B2B buying decisions with 84% of professionals using AI tools daily for vendor research, with ChatGPT and Gemini dominating the platforms. The research shows that AI shapes vendor shortlists significantly, with 92% of buyers saying AI influenced their selection, though brand recognition matters less than precise use-case matching.
Tags
ai-buying-decisions · b2b-research · vendor-evaluation · chatgpt · buyer-behavior · market-research
Key entities
ChatGPT (technology, 0.95) · Google Gemini (technology, 0.95) · Microsoft Copilot (technology, 0.92) · Meta AI (technology, 0.9) · Perplexity (technology, 0.88) · B2B vendor research (concept, 0.98) · AI-driven decision-making (concept, 0.96) · United States (location, 0.93) · March-April 2026 survey (event, 0.85)
Classification
analysis · language en · status final
Provenance
claude-haiku-4-5 via @stacklist/be@0.1.0, confidence 0.85, 22 Jul 2026