Inpeace Website — SEO, GEO & Speed Audit (April 2026)

The April 2026 SEO, GEO, and speed audit of the Inpeace cremation and aquamation website identifies strong foundations—root metadata, JSON-LD structured data, Sanity CMS-driven SEO fields, and optimized image/font loading—while flagging critical gaps including missing canonical URLs, empty image alt text, absent blog/resource content, and thin page copy that undermines both search ranking and AI citation potential. Specific recommendations span adding BreadcrumbList, Review, LocalBusiness, speakable, and WebSite schemas, building out educational content for topical authority, fixing sitemap timestamps, and expanding internal linking and structured data coverage across all routes.