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Zero to Umm...

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Dive into the raw, unfiltered journey of startup founders and CEOs as they navigate the tumultuous waters of entrepreneurship. Zero to Umm... flips the script on typical success stories, focusing instead on the pivotal moments of uncertainty, fear, and adaptation that truly define a startup's path.

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Steven Plappert - Forecastr

Episode Stack: https://stackl.ist/4tqYPeB Steven Plappert closed Forecastr's Series A the day before his last payroll would have cleared the bank. Six weeks later, he's sleeping eight hours a night for the first time as a founder. In this episode of Zero to Umm, Steven and I trace the full arc: failing his first company after three years, walking the Appalachian Trail from Georgia to Maine, meeting his co-founder Logan Burchett by accident at a CFO shop in Louisville, and building Forecastr through six years of round-to-round survival. Key topics: Why curiosity, a greatness obsession, and a high tolerance for volatility pointed Steven toward entrepreneurship The FantasyHub shutdown that paid him $12,000 a year for two years — and the identity crisis that followed 2,000 miles on the Appalachian Trail and the idea that wouldn't stop nagging him while he walked The second-time founder playbook: why Steven never raised without a paycheck and never dropped below three months of runway Hell Week at Christmas 2020 — four people hand-migrating 100 Google Sheets models into the new product The Series A that died when Silicon Valley Bank did His Iron Man suit philosophy: why Forecastr is building for a human in the loop, not against one

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