Curated by
More from Julie Riga
See all stacks →
Best Professional Podcast Equipment for Full-Time Creators (2026)
7 cards · Products
Best Mid-Range Podcast Equipment for Video Podcasting (2026)
7 cards · Products
Best Budget Podcast Equipment for Beginners (2026)
8 cards · Products
The Art of PR for Small Businesses
The Art of PR discusses how small businesses can effectively earn media coverage and build brand visibility through strategic publicity techniques. Host Julie Riga interviews PR expert Ed Katz, who shares actionable strategies including social media growth, press release timing, journalist relationships, and the 80/20 content rule for entrepreneurs and service providers.
Built for AI agentsACO · 911 tokens
Summary
The Art of PR discusses how small businesses can effectively earn media coverage and build brand visibility through strategic publicity techniques. Host Julie Riga interviews PR expert Ed Katz, who shares actionable strategies including social media growth, press release timing, journalist relationships, and the 80/20 content rule for entrepreneurs and service providers.
Tags
pr-strategy · media-coverage · small-business · publicity · social-media · press-outreach · brand-visibility
Key entities
Ed Katz (person, 0.95) · Julie Riga (person, 0.95) · Katnip Marketing (organization, 0.95) · Stay On Course Podcast (event, 0.95) · Facebook (technology, 0.9) · LinkedIn (technology, 0.9) · Google (technology, 0.85) · Meta (technology, 0.85) · Yelp (technology, 0.85) · New Jersey (location, 0.9) · media-outreach (concept, 0.92) · subject-matter-expert (concept, 0.9)
Classification
transcript · language en · status final
Provenance
claude-haiku-4-5 via @stacklist/be@0.1.0, confidence 0.85, 18 Jun 2026