Jane Sorenson Herthel

Jane Sorenson Herthel is an executive B2B sales leader, investor, and board advisor with 25+ years of experience building and scaling revenue engines across global enterprises and high-growth startups. She is the creator of the Multifaceted Sales Framework© (MSF) — a proven go-to-market methodology delivered through a 10-week cohort-based program and year-long peer community that helps founders and sales leaders validate and execute strategies that drive repeatable revenue. Jane has led sales teams at Salesforce, Oracle, SAP, Microsoft, MapR (acquired by HPE), and Guidewire Software, with a consistent track record of triple-digit growth, global enterprise account leadership, and multi-million-dollar deal execution. Her work spans AI, SaaS, analytics, cybersecurity, and industry cloud platforms, with sector depth across financial services, insurance, energy, manufacturing, media, and more. She currently serves as an Executive in Residence at the Arizona Commerce Authority, where she advises early-stage founders and helps scale GTM execution. She is an active angel and fund investor. With a background in computer science and decades of operator experience, Jane brings a rare blend of technical fluency and strategic sales leadership to every engagement.