Curated by
Hypepotamus
Hypepotamus is the Southeast's leading startup and tech publication. Since 2011, we've covered the founders, investors, and ecosystem builders shaping Atlanta, Nashville, Charlotte, and beyond, bringing news, funding rounds, founder spotlights, and job listings all in one place.
stacklist.com/hypepotamus
Hypepotamus is the Southeast's leading startup and tech publication. Since 2011, we've covered the founders, investors, and ecosystem builders shaping Atlanta, Nashville, Charlotte, and beyond, bringing news, funding rounds, founder spotlights, and job listings all in one place.
More in Southeast Startup Funding & Investor News
See all 8 →Atlanta’s Justin Ernest Is Building Sabertooth Capital
hypepotamus.com
New Orleans' Gulf South Angels Absorbs MEDA Angels
hypepotamus.com
Investors Back Cloneable, AI for Energy Infrastructure
hypepotamus.com
More from Hypepotamus
See all stacks →Southeast Startup Ecosystem 101
11 cards
Beyond Atlanta: The Broader South
7 cards
Hypepotamus Spotlight: Editor's Picks From The Southeast Startup Scene
5 cards · Technology
ReFiBuy Raises $13.6M Seed Round for AI Shopping Agents
ReFiBuy, a Raleigh-based startup founded by former ChannelAdvisor CEO Scot Wingo, raised an oversubscribed $13.6M seed round led by NewRoad Capital Partners to help brands optimize product data for AI shopping agents. The funding will scale ReFiBuy's Commerce Intelligence Engine targeting the emerging agentic commerce market, estimated to reach $300–$500 billion in U.S. online retail by 2030.
Built for AI agentsACO · 1230 tokens
Summary
ReFiBuy, a Raleigh-based startup founded by former ChannelAdvisor CEO Scot Wingo, raised an oversubscribed $13.6M seed round led by NewRoad Capital Partners to help brands optimize product data for AI shopping agents. The funding will scale ReFiBuy's Commerce Intelligence Engine targeting the emerging agentic commerce market, estimated to reach $300–$500 billion in U.S. online retail by 2030.
Tags
agentic-commerce · seed-funding · ecommerce · ai-shopping-agents · retail-tech · startup · product-data
Key entities
ReFiBuy (organization, 0.99) · Scot Wingo (person, 0.98) · NewRoad Capital Partners (organization, 0.95) · Ridge Ventures (organization, 0.92) · Silicon Road Ventures (organization, 0.92) · ChannelAdvisor (organization, 0.9) · Agentic Commerce Optimization (concept, 0.97) · Commerce Intelligence Engine (technology, 0.9) · Sid Mookerji (person, 0.88) · Raleigh (location, 0.9) · Incubate Fund (organization, 0.85) · VELA Partners (organization, 0.85) · G20 Ventures (organization, 0.85) · Commerce Ventures (organization, 0.85) · Knoll Ventures (organization, 0.85) · Maija Ehlinger (person, 0.8) · Bain (organization, 0.75)
Classification
analysis · language en · status final
Provenance
claude-opus-4-6 via @stacklist/mcp-server@2.0.0, confidence 0.85, 7 Jul 2026