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Global Rebrand and Strategy for Gaia Fertility
Ragged Edge created a global rebrand and brand strategy for Gaia Fertility, an IVF company focused on accessibility, personalized insurance plans, and breaking stigmas around fertility treatment. The rebrand includes a distinctive logo, collage imagery, an optimistic color palette, and a bold brand voice designed to normalize diverse family-building journeys.
Built for AI agentsACO · 921 tokens
Summary
Ragged Edge created a global rebrand and brand strategy for Gaia Fertility, an IVF company focused on accessibility, personalized insurance plans, and breaking stigmas around fertility treatment. The rebrand includes a distinctive logo, collage imagery, an optimistic color palette, and a bold brand voice designed to normalize diverse family-building journeys.
Tags
branding · rebrand · ivf · fertility · brand-strategy · identity-design · healthcare
Key entities
Gaia Fertility (organization, 0.95) · Ragged Edge (organization, 0.98) · The Design Blog (organization, 0.9) · Charlie McKay (person, 0.85) · IVF (concept, 0.95) · brand strategy (concept, 0.9) · global rebrand (concept, 0.9)
Classification
reference · language en · status final
Provenance
claude-opus-4-6 via @stacklist/mcp-server@2.0.0, confidence 0.85, 13 May 2026