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Wantrepreneur to Entrepreneur
🎙️ A top business podcast with 1000+ episodes. 🌎 Inspiring entrepreneurs in 150+ countries. 📈 Ranked among the top 200 business & marketing shows. 🎧 In the top 1.5% of podcasts worldwide.
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🎙️ A top business podcast with 1000+ episodes. 🌎 Inspiring entrepreneurs in 150+ countries. 📈 Ranked among the top 200 business & marketing shows. 🎧 In the top 1.5% of podcasts worldwide.
More in Ep.1100: This marketing scientist is saving $1b in wasted ad dollars! w/ Talgat Mussin
See all 4 →1100: This marketing scientist is saving $1b in wasted ad dollars! w/ Talgat Mussin
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Talgat Mussin - LinkedIn
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Incrementality Insider - Website
incrementality.net
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This marketing scientist is saving $1b in wasted ad dollars! w/ Talgat Mussin - YouTube
Curious about how to accurately measure the effectiveness of each marketing channel? Learn why many channels over-report their impact and how a scientific approach can help you make informed budget allocation decisions. Talgat emphasizes the importance of staying accountable and continually experimenting with strategies, urging business owners to look beyond the surface metrics presented by ad platforms, whose main aim is to maximize shareholder value.