Rick Jordan - ReachOut Technology

Send us a text Episode Stack: https://stackl.ist/4307tpO Summary In this episode, I had the pleasure of chatting with Rick, a seasoned entrepreneur with a fascinating journey. We kicked things off by discussing the essence of entrepreneurship—how sometimes you just have to dive in headfirst, even if it feels a bit daunting. Rick emphasized that real learning often comes from being thrown into the deep end, which I totally agree with. Rick shared his early experiences, starting from his time at Radio Shack and how that laid the groundwork for his understanding of business. He talked about how he quickly moved up the ranks and learned the importance of financials, which became crucial later on. It was interesting to hear him reflect on how the landscape of education and job qualifications has changed, especially in tech. He pointed out that today, experience often trumps formal degrees, especially in fields like cybersecurity. One of the standout moments was when Rick recounted how he launched his first business, "Business PC Help," right after his twins were born. He was motivated by necessity and the encouragement of his wife and a supportive client. He made a great point about the importance of speed over perfection when starting out—he just needed to get something up and running to put food on the table. As we dove deeper, Rick shared how he transitioned from being a solo entrepreneur to hiring his first employee, Ryan, who he had previously trained at Geek Squad. Their partnership was built on a solid foundation of trust and shared vision, which I found really inspiring. Rick also highlighted the importance of outsourcing tasks that could bog you down, allowing him to focus on growth and sales. We wrapped up the conversation with Rick's insights on sales techniques, particularly the "assumptive sale" approach, which he learned from his time in fast food. He believes that being consultative and genuinely passionate about what you offer can make all the difference