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We Tracked 1,885 Pages Adding Schema. AI Citations Barely Moved.
Schema markup for AI citations in SEO examines whether adding JSON-LD schema improves AI citations across platforms. A study of 1,885 pages found that adding schema produced no significant uplift in citations on Google AI Overviews, AI Mode, or ChatGPT, with results showing negligible or statistically insignificant changes.
Built for AI agentsACO · 3567 tokens
Summary
Schema markup for AI citations in SEO examines whether adding JSON-LD schema improves AI citations across platforms. A study of 1,885 pages found that adding schema produced no significant uplift in citations on Google AI Overviews, AI Mode, or ChatGPT, with results showing negligible or statistically insignificant changes.
Tags
schema-markup · ai-citations · seo · json-ld · ai-overviews · content-marketing
Key entities
Louise Linehan (person, 0.95) · Ahrefs (organization, 0.95) · BuzzSumo (organization, 0.85) · Cision (organization, 0.85) · Pi Datametrics (organization, 0.85) · JSON-LD (technology, 0.95) · Google AI Overviews (technology, 0.95) · ChatGPT (technology, 0.95) · schema-markup (concept, 0.95) · AI-citations (concept, 0.95) · difference-in-differences-test (concept, 0.9)
Classification
analysis · language en · status final
Provenance
claude-haiku-4-5 via @stacklist/be@0.1.0, confidence 0.85, 15 Jul 2026