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Stitch Fix is expanding its online shopping platform with the launch of its first "shoppable" collection. The collection, in collaboration with Katie Sturino, allows new clients to self-select items and instantly receive personalized outfit recommendations without requiring a previous purchase or Fix. The new feature utilizes Stitch Fix's unique combination of styling expertise and technology to understand a new client's style and provide personalized recommendations. This expansion aims to make online personal shopping more accessible to everyone, offering a "best of both worlds" shopping experience that combines the benefits of personal styling and online shopping.
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Summary
Stitch Fix is expanding its online shopping platform with the launch of its first "shoppable" collection. The collection, in collaboration with Katie Sturino, allows new clients to self-select items and instantly receive personalized outfit recommendations without requiring a previous purchase or Fix. The new feature utilizes Stitch Fix's unique combination of styling expertise and technology to understand a new client's style and provide personalized recommendations. This expansion aims to make online personal shopping more accessible to everyone, offering a "best of both worlds" shopping experience that combines the benefits of personal styling and online shopping.
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