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Agents of Change

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The AI Lab for Travel Innovation A strategic toolkit and research library for the Agents of Change program.

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Symposium Special: AI Governance for DMOs and Leaders

On this episode of the Future of Tourism podcast, Janette Roush, senior vice president of innovation and chief AI officer at Brand USA, explores the urgent need for effective AI governance in destination marketing organizations (DMOs) and the leadership roles involved. The discussion highlights the implications of AI technologies on the tourism industry and the importance of strategic oversight.

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