How This Works co — product strategy for funded B2B startups

Stop building for the wrong customer, How This Works co helps funded B2B teams get to a staked customer hypothesis in about two months — before misalignment gets expensive.

A two-month, $20K sprint — five live customer interviews your whole founding team watches together. One staked customer hypothesis at the end. No guessing.

Don't let customer clarity go cold while you build, the Listening Cycle runs weekly customer interviews parallel to your dev cycle — 8–16 interviews over 2-3 months at $7.9K/month.

Looking for a design sprint facilitator? We run Design Sprint 2.0 for B2B teams — four focused days, a tested prototype, real user feedback. Based in San Francisco, working globally.

Stuck on one thing? The Power Hour is a strict 60-minute facilitated session that helps teams surface what's blocking progress and land on a clearer next step. $1K, custom-tailored to your situation.

How does this work? That's our core question. We help funded startups and early stage businesses find clarity through the Bullseye Customer Sprint, product strategy, and team coaching. Transparency with a bias for action, real results.

Not sure who your team is actually building for? Book a 25-minute call to talk through where you're stuck. No prep needed — you'll leave with a clearer picture whether or not we work together.

How Might We... is a newsletter published weekly-ish through How This Works co. The description: build on something more than a hunch. It's for people making something in the world right now — a product, a service, an idea not yet named. Not a job title, a disposition. The reader is mid-build, in the slow motion, somewhere between knowing enough to move and not enough to commit. The premise: clarity comes from testing what you think you know, not waiting until you're sure. Figure out who it's for. Test the assumption. Keep moving. That's the practice — craft you learn by doing, not a formula you apply.