Notifications North Star - Stephanie Griffith, Marketing Expert

Notifications North Star - Troy Goode, Courier

Notifications North Star - Vatasha White, Courier

Notifications North Star - Patrick Malatack

Notifications North Star - Eric Koslow, Lattice

Notifications North Star, Sponsored by Courier

# Notifications North Star, Sponsored by Courier

This research stack, sponsored by Courier, the customer messaging platform for humans and agents, brings together a compelling series of conversations exploring the evolving landscape of notification strategy and infrastructure. The series features perspectives from industry leaders across marketing, engineering, venture capital, and SaaS product development. Troy Goode, Courier's CEO, discusses how the company is revolutionizing notifications with Google Ventures backing and a mobile-first innovation approach. Vatasha White, Senior Software Engineer at Courier, offers a unique perspective as someone who transitioned from being a Courier customer to joining the team, sharing insights into notification solutions and product innovation from both sides of the equation.

The stack also draws on expertise from outside Courier's walls. Stephanie Griffith, an email and SMS marketing expert, provides guidance on mastering notification strategy, with a focus on the future of promotional messaging and user engagement. Patrick Malatack, from Matrix Partners and formerly a product leader at Twilio, explores how notifications infrastructure fundamentally shapes the product experience and its impact on user engagement and product success. Eric Koslow, co-founder of Lattice, shares practical lessons from scaling user notifications within HR SaaS, emphasizing why communication strategy is a critical consideration for startups.

Together, these conversations paint a comprehensive picture of notifications as a strategic discipline, not merely a technical feature. The series covers the full spectrum from infrastructure and engineering decisions to marketing execution and startup scaling challenges, making it a valuable resource for product leaders, engineers, and marketers looking to elevate their approach to user communication.