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Fishing Tackle Retailer

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Fishing Tackle Retailer and The Fishing Wire Together

## Fishing Tackle Retailer and The Fishing Wire: A Connected Trade Media Ecosystem

Fishing Tackle Retailer (FTR) operates as a sister property to The Fishing Wire, built by the same team under the project designation CON-2792. The FTR hub provides daily trade coverage tailored specifically for tackle retailers and marine dealers, serving as a central resource for the fishing industry's business community. The platform offers an extensive selection of fishing tackle products, gear, accessories, and tools, functioning as both a content destination and a product discovery resource for fishing enthusiasts and trade professionals alike. Publisher Angie Thompson has noted that Fishing Tackle Retailer Magazine chose ASA (American Sportfishing Association) membership specifically to strengthen its connection with its audience, reaching tackle shops of all sizes across the country.

Beyond its core editorial and product coverage, FTR has expanded into multiple content channels and industry tools. The property launched a dedicated podcast channel aimed at both novice and experienced anglers, broadening its reach into outdoor industry culture and education. FTR also maintains a Buyers Guide featuring a comprehensive member directory that enables users to efficiently search for and connect buyers with sellers within the industry. This directory serves as a practical networking and sourcing tool for the trade community. Additionally, FTR provides event coverage, including highlights and insights from major industry gatherings such as ICAST 2021, offering commentary and wrap-up content for both attendees and those unable to participate in person.

Together, these elements position Fishing Tackle Retailer as a multi-format trade media hub, with its digital magazine, podcast, buyers guide, and event reporting all complementing the news wire function of its sister property, The Fishing Wire. The shared team and infrastructure between the two properties create a cohesive ecosystem designed to serve the fishing tackle trade from multiple angles.