Otis AI - Autonomous orchestration for paid ads

Why we invested in Otis.ai

Miguel Guerrero | Substack

Human First, AI Frontier: Safe and Capable AI After Magnifica Humanitas

The Fire That Learns to Make Fire

About Miguel Guerrero and Otis AI

# About Miguel Guerrero and Otis AI

Miguel Guerrero is a technology professional associated with Otis AI, a company that provides AI-driven advertising automation designed specifically for small and medium-sized businesses. Otis AI offers a digital marketing solution that helps SMBs compete in a challenging market by automating ad management across platforms. The company attracted investor interest due to its unique value proposition and its potential to succeed in the competitive digital marketing landscape, positioning itself as a tailored solution for businesses that often lack the resources for sophisticated advertising operations.

Beyond his work at Otis AI, Guerrero is an active writer and researcher on topics at the intersection of human agency, AI governance, and public institutions. Through his Substack, he publishes research and field notes exploring manipulation, frontier AI governance, and the role of institutions in shaping technology's impact on society. His writing reflects a consistent "human-first" orientation, examining how AI systems can be developed to be both powerful and safe without diminishing human dignity or autonomy.

Two of Guerrero's notable pieces illustrate the depth of his thinking in this space. In "Human First, AI Frontier," he engages with Pope Leo XIV's encyclical *Magnifica Humanitas*, framing it not as a rejection of artificial intelligence but as a call to build AI that is capable enough to genuinely serve humanity while remaining safe enough to protect it. In "The Fire That Learns to Make Fire," he addresses the emerging reality that frontier AI, while not yet recursively self-improving, is already participating in the loop that builds the next generation of frontier models. He argues that this shift fundamentally changes the governance challenge from model safety to what he calls "loop safety." Together, these works position Guerrero as a thoughtful voice advocating for governance frameworks that keep human welfare at the center of AI development.