{"version":"1.0","type":"stack","id":"abfe24ce-c9a4-4fdc-9ed0-a4f26c50d641","url":"https://stacklist.com/stack/paABsy9ZW0Ib4sqBhjbA","title":"Sales Engineering 101","description":"Best resources for learning the essentials and best practices in presales / sales engineering","privacy":"public","created_at":"2025-08-11T00:02:37.229Z","updated_at":"2025-08-11T21:24:09.756Z","author":{"username":"mattie-stremic","name":"Mattie Stremic","url":"https://stacklist.com/mattie-stremic","type":"person"},"category":null,"items":[{"id":"8a7485ed-a867-475d-a972-6516b45254d6","position":1,"title":"What SEs/SCs Typically Do","url":"https://www.linkedin.com/posts/yhigashi_presales-salesengineering-saas-activity-6641720309844193280-T3RU/?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAACXdxcgBgMovK_oQ9I438mWCDsU6qZFYJV0","note":"At a high-level, here's what SEs/SCs typically do throughout the sales cycle (Post by Yuji Higashi)","image":{"url":"https://ucarecdn.com/b16f8416-8ec0-492c-9c9d-38522b1c0cd0/-/crop/958x958/542,0/-/preview/","alt":"What SEs/SCs Typically Do","width":1200,"height":630},"direct_link":"https://stacklist.com/card/8a7485ed-a867-475d-a972-6516b45254d6","created_at":"2025-08-11T00:38:01.447Z","updated_at":null},{"id":"6e1ea471-456f-412a-ad35-ddaccaffab95","position":2,"title":"SE/SC KPIs and Metrics","url":"https://www.linkedin.com/posts/yhigashi_salesengineering-presales-activity-6638457527556280320-KKuL/?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAACXdxcgBgMovK_oQ9I438mWCDsU6qZFYJV0","note":"Here's how SEs/SCs are often measured.","image":{"url":"https://ucarecdn.com/95294922-e1b5-40c3-b87b-bcea0f5eee3b/-/crop/958x958/548,0/-/preview/","alt":"SE/SC KPIs and Metrics","width":1200,"height":630},"direct_link":"https://stacklist.com/card/6e1ea471-456f-412a-ad35-ddaccaffab95","created_at":"2025-08-11T00:39:15.948Z","updated_at":null},{"id":"0bde02ce-c20c-4d80-bd03-ff95217878fb","position":3,"title":"Questions to Ask in your Demos","url":"https://www.linkedin.com/feed/update/urn:li:activity:7338943896829284352/?originTrackingId=4mtDs2RlTVuJ3vDkmGMKLw%3D%3D","note":"Max's 40 recommended questions to ask in your demos","image":{"url":"https://ucarecdn.com/3c40a896-8cf7-4a7c-9582-366a31569ce6/-/crop/958x958/494,0/-/preview/","alt":"Questions to Ask in your Demos","width":1200,"height":630},"direct_link":"https://stacklist.com/card/0bde02ce-c20c-4d80-bd03-ff95217878fb","created_at":"2025-08-11T00:50:04.672Z","updated_at":null},{"id":"1b6d49a5-b553-4c67-bcec-8ef88f8ce568","position":4,"title":"SE Titles","url":"https://www.linkedin.com/posts/yhigashi_whats-with-all-the-titles-sales-activity-7356317374645456896-btcz/?utm_source=share&utm_medium=member_desktop&rcm=ACoAACXdxcgBgMovK_oQ9I438mWCDsU6qZFYJV0","note":"Here's a breakdown of common SE titles (Post by Yuji Higashi).","image":{"url":"https://ucarecdn.com/aaa5f453-4825-4403-ade1-bcf4764f5ec9/-/crop/958x958/548,0/-/preview/","alt":"SE Titles","width":1200,"height":630},"direct_link":"https://stacklist.com/card/1b6d49a5-b553-4c67-bcec-8ef88f8ce568","created_at":"2025-08-11T01:05:48.713Z","updated_at":null},{"id":"f67a7001-966a-4bbe-bfbb-973fabcb6b07","position":5,"title":"[Blog] Pros and Cons of Presales","url":"https://www.presalescollective.com/content/pros-and-cons-of-presales","note":"Quick overview on the main pros and cons of a career in sales engineering by a reputable SE leader, Brian Ivanovick.\n","image":{"url":"https://ucarecdn.com/f03979a2-bb25-4717-991a-d5ebd00822e3/","alt":"[Blog] Pros and Cons of Presales","width":1200,"height":630},"direct_link":"https://stacklist.com/card/f67a7001-966a-4bbe-bfbb-973fabcb6b07","created_at":"2025-08-11T00:07:08.563Z","updated_at":null},{"id":"54888f49-66df-473b-a98e-3588c819fe77","position":6,"title":"[Book] The Six Habits of Highly Effective Sales Engineers:","url":"https://www.amazon.com/Habits-Highly-Effective-Sales-Engineers/dp/0578521903/ref=tmm_pap_swatch_0","note":"Chris has the best beginner-friendly book on Sales Engineering / PreSales. 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