{"version":"1.0","type":"stack","id":"cf4ffe1e-56ad-41eb-be08-a7ea9f0b2d31","url":"https://stacklist.com/c/business/stack/cf4ffe1e-56ad-41eb-be08-a7ea9f0b2d31","title":"Food and Beverage Brand Case Studies","description":"Real F&B campaigns from The Many: NOS Energy, Bang, Spindrift, Jin Ramen, Chameleon Coffee and more. For brand marketers vetting a participation agency.","privacy":"public","created_at":"2026-09-23T11:28:47.621Z","updated_at":"2026-09-23T11:28:47.621Z","author":{"username":"christian-jacobsen-800-user","name":"Unknown","url":"https://stacklist.com/christian-jacobsen-800-user","type":"person"},"category":{"id":"business","name":"business","url":"https://stacklist.com/c/business"},"items":[{"id":"6d684af8-031e-4523-be6a-cc178c0b4d42","position":1,"title":"Jager Spice: Jagermeister Seasonal Campaign","url":"https://themany.com/projects/jager-spice","note":"The Many's Jagermeister campaign built around the Jager Spice seasonal moment.","image":{"url":"https://ucarecdn.com/7bf6d7dd-c1fb-40f8-a2fb-fb3c50ea2b9c/","alt":"Jager Spice: Jagermeister Seasonal Campaign","width":1280,"height":830},"direct_link":"https://stacklist.com/card/6d684af8-031e-4523-be6a-cc178c0b4d42","created_at":"2026-09-23T11:28:48.922Z","updated_at":null,"aco":{"summary":"Jägermeister's US repositioning campaign transformed the brand from a symbol of debauchery to a premium spirit for strong bonds among men, achieving a 52-point surge in brand impression score. The comprehensive 360-degree campaign by The Many agency encompassed TV, branded content, social media, outdoor advertising, and point of sale across eight cities.","tags":["brand-repositioning","spirits-marketing","campaign-strategy","brand-impression","stronger-bonds","premium-liquor","360-campaign"],"key_entities":[{"name":"Jägermeister","type":"organization","confidence":0.99},{"name":"The Many","type":"organization","confidence":0.95},{"name":"Stronger Bonds","type":"concept","confidence":0.98},{"name":"United States","type":"location","confidence":0.97},{"name":"brand-repositioning","type":"concept","confidence":0.96},{"name":"premium-spirit","type":"concept","confidence":0.94}],"classification":"analysis","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/mcp-server@2.0.0","confidence":0.85,"timestamp":"2026-09-22T22:28:30.932Z"},"token_counts":{"approximate":606,"cl100k":492},"content_hash":"sha256:f1abc53dda76daf1c28ac93299be061efc89c7b582b6cb4c2e3b791fc205cedd","acp_version":"0.2","body_available":true,"body_tokens":606,"visibility":"public","agent_accessible":true,"status":"final"}},{"id":"c6a27e7e-f6c4-4c9d-bce3-d047bf7d9aca","position":2,"title":"Because No Reason: Beverage Brand Campaign","url":"https://themany.com/projects/becausenoreason","note":"A The Many beverage campaign leaning into spontaneous, no-occasion-needed consumption.","image":{"url":"https://ucarecdn.com/ac7c0149-15bf-418a-b52b-9ca5c6391de8/","alt":"Because No Reason: Beverage Brand Campaign","width":3600,"height":1918},"direct_link":"https://stacklist.com/card/c6a27e7e-f6c4-4c9d-bce3-d047bf7d9aca","created_at":"2026-09-23T11:28:52.862Z","updated_at":null,"aco":{"summary":"Chambord, an iconic black raspberry liqueur, was repositioned for millennial female consumers through a vibrant social media campaign emphasizing spontaneity and self-expression. The \"Because No Reason\" rebrand achieved 40M social impressions, 1.6M organic views, and drove three consecutive years of growth within the Brown-Forman portfolio.","tags":["brand-rebranding","millennial-marketing","social-media-strategy","luxury-liqueur","campaign-creative","visual-identity","content-strategy"],"key_entities":[{"name":"Chambord","type":"organization","confidence":0.95},{"name":"Brown-Forman","type":"organization","confidence":0.9},{"name":"millennial-marketing","type":"concept","confidence":0.92},{"name":"Shorty Awards","type":"event","confidence":0.88},{"name":"social-media-engagement","type":"concept","confidence":0.9},{"name":"brand-repositioning","type":"concept","confidence":0.93}],"classification":"analysis","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/mcp-server@2.0.0","confidence":0.85,"timestamp":"2026-09-22T22:28:33.651Z"},"token_counts":{"approximate":743,"cl100k":602},"content_hash":"sha256:c53de3331af642766e7c3976c3646a2470cd8d81fcf1b534c53fcbcc937f082a","acp_version":"0.2","body_available":true,"body_tokens":743,"visibility":"public","agent_accessible":true,"status":"final"}},{"id":"89a14db1-cf80-460b-9efd-bc9ad0b36fd9","position":3,"title":"Aperol Brunch Society: Ritual Marketing","url":"https://themany.com/projects/aperol-brunch-society","note":"Aperol Brunch Society is the one here built to own a single occasion: brunch drinking.","image":{"url":"https://ucarecdn.com/ee89335d-2f83-4488-b925-46de2c904c8f/","alt":"Aperol Brunch Society: Ritual Marketing","width":1920,"height":1080},"direct_link":"https://stacklist.com/card/89a14db1-cf80-460b-9efd-bc9ad0b36fd9","created_at":"2026-09-23T11:28:56.375Z","updated_at":null,"aco":{"summary":"Aperol Brunch Society launched a movement to introduce Aperol Spritz to America by creating the Chief Brunch Officer position, allowing fans to brunch at top restaurants and get paid while promoting the brand. The campaign achieved 3x Facebook engagement, 25-45% sales increase in target markets, and 200M+ media impressions by positioning the drink as essential to American brunch culture.","tags":["aperol-spritz","brunch-culture","experiential-marketing","chief-brunch-officer","social-engagement","lifestyle-branding","movement-marketing"],"key_entities":[{"name":"Aperol","type":"organization","confidence":0.99},{"name":"Chief Brunch Officer","type":"concept","confidence":0.98},{"name":"Aperol Brunch Society","type":"concept","confidence":0.98},{"name":"Facebook","type":"technology","confidence":0.95},{"name":"Aperol Spritz","type":"concept","confidence":0.99},{"name":"America","type":"location","confidence":0.97},{"name":"Fox News","type":"organization","confidence":0.95}],"classification":"analysis","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/mcp-server@2.0.0","confidence":0.85,"timestamp":"2026-09-22T22:28:38.563Z"},"token_counts":{"approximate":626,"cl100k":538},"content_hash":"sha256:bfc2062ed299ddae4992d8dc637b4c6f38eb3f068ae7116d6f1e797074ed6d2e","acp_version":"0.2","body_available":true,"body_tokens":626,"visibility":"public","agent_accessible":true,"status":"final"}},{"id":"329183aa-df02-458e-9362-9c367ac604df","position":4,"title":"Please Don't Buy Mixwell: Values-Led Beverage Launch","url":"https://themany.com/projects/please-dont-buy-mixwell","note":"Mixwell told the wrong crowd NOT to buy, and its Amazon store sold out anyway.","image":{"url":"https://ucarecdn.com/5783958c-ce6d-41fc-b002-d20ae6069e97/","alt":"Please Don't Buy Mixwell: Values-Led Beverage Launch","width":1920,"height":1080},"direct_link":"https://stacklist.com/card/329183aa-df02-458e-9362-9c367ac604df","created_at":"2026-09-23T11:29:00.501Z","updated_at":null,"aco":{"summary":"Mixwell Beverages launched a \"Please Don't Buy\" campaign that deliberately discouraged certain community segments from purchasing their product to reinforce brand values during a contentious cultural moment. The campaign drove awareness and sales through organic social media, visual identity design, and boycott kits distributed to influencers and critics alike.","tags":["brand-campaign","social-marketing","boycott","values-driven","creative-strategy","cultural-commentary"],"key_entities":[{"name":"Mixwell Beverages","type":"organization","confidence":0.95},{"name":"Please Don't Buy Campaign","type":"concept","confidence":0.9},{"name":"Proud Boys","type":"concept","confidence":0.85},{"name":"All Lives Matter","type":"concept","confidence":0.85},{"name":"Amazon store","type":"technology","confidence":0.8},{"name":"First Amendment","type":"concept","confidence":0.75}],"classification":"analysis","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/mcp-server@2.0.0","confidence":0.85,"timestamp":"2026-09-22T22:28:38.084Z"},"token_counts":{"approximate":438,"cl100k":373},"content_hash":"sha256:3f336e82063637681a975c6cc39f01657dc5c91eb8170af61f875055642ed3b2","acp_version":"0.2","body_available":true,"body_tokens":438,"visibility":"public","agent_accessible":true,"status":"final"}},{"id":"9e77077a-7462-49dc-bed9-627f1d746383","position":5,"title":"Refuse to Blend In: Chameleon Coffee Murals","url":"https://themany.com/projects/refuse-to-blend-in","note":"Chameleon Coffee's first national campaign used QR-coded artist murals to hand out free samples in key cities.","image":{"url":"https://ucarecdn.com/3bd228eb-4240-4eb6-9b8a-2a59b4e9ab23/","alt":"Refuse to Blend In: Chameleon Coffee Murals","width":1920,"height":1080},"direct_link":"https://stacklist.com/card/9e77077a-7462-49dc-bed9-627f1d746383","created_at":"2026-09-23T11:29:03.719Z","updated_at":null,"aco":{"summary":"Chameleon Coffee launched a national brand campaign featuring colorful logo spokeslizards across TV and social media, redefining premium coffee as accessible and relatable. The campaign included local artist collaborations for interactive mural pop-ups with QR codes, embodying the brand's \"Refuse To Blend In\" philosophy while engaging communities authentically.","tags":["coffee-brand","mural-marketing","community-art","experiential-marketing","brand-positioning","social-strategy","refuse-to-blend-in"],"key_entities":[{"name":"Chameleon Coffee","type":"organization","confidence":0.99},{"name":"Refuse To Blend In","type":"concept","confidence":0.95},{"name":"premium coffee repositioning","type":"concept","confidence":0.9},{"name":"QR codes","type":"technology","confidence":0.92},{"name":"mural pop-ups","type":"concept","confidence":0.88},{"name":"experiential marketing","type":"concept","confidence":0.85}],"classification":"reference","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/mcp-server@2.0.0","confidence":0.85,"timestamp":"2026-09-22T22:28:40.691Z"},"token_counts":{"approximate":560,"cl100k":438},"content_hash":"sha256:49ada2cf654716d2a115f144c0daf16f13a0a006c36bf168732bbd2e9491fa0e","acp_version":"0.2","body_available":true,"body_tokens":560,"visibility":"public","agent_accessible":true,"status":"final"}},{"id":"4a02c1c5-39c1-4068-b02a-db9ab6cd657e","position":6,"title":"Jinjja Love: Jin Ramen and BTS Jin Campaign","url":"https://themany.com/projects/jinjja-love","note":"Otoki Jin Ramen ran a global love story built around BTS' Jin to drive trial and advocacy.","image":{"url":"https://ucarecdn.com/085af360-3033-47ff-8289-b6d783212acb/","alt":"Jinjja Love: Jin Ramen and BTS Jin Campaign","width":3777,"height":2280},"direct_link":"https://stacklist.com/card/4a02c1c5-39c1-4068-b02a-db9ab6cd657e","created_at":"2026-09-23T11:29:07.575Z","updated_at":null,"aco":{"summary":"Jin Ramen campaign leverages BTS' Jin to position the brand as the ultimate ramen choice through an integrated global marketing strategy. The campaign connects Korean culinary heritage with K-culture fandom through hero video assets, social content, and influencer collaborations.","tags":["jin-ramen","bts","korean-food","marketing-campaign","k-culture","brand-strategy","influencer-collaboration"],"key_entities":[{"name":"Otoki","type":"organization","confidence":0.95},{"name":"BTS","type":"organization","confidence":0.95},{"name":"Jin","type":"person","confidence":0.9},{"name":"Jin Ramen","type":"technology","confidence":0.95},{"name":"hallyu","type":"concept","confidence":0.85},{"name":"K-culture","type":"concept","confidence":0.9},{"name":"United States","type":"location","confidence":0.85}],"classification":"analysis","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/mcp-server@2.0.0","confidence":0.85,"timestamp":"2026-09-22T22:28:43.271Z"},"token_counts":{"approximate":490,"cl100k":404},"content_hash":"sha256:b4bf7a161b3968b2e532847f0a2e34660b8862da604c0b2ec77c30a9c37b1975","acp_version":"0.2","body_available":true,"body_tokens":490,"visibility":"public","agent_accessible":true,"status":"final"}},{"id":"1d6cd160-7634-4b3a-8a01-93d33f151509","position":7,"title":"Yup That's It: Spindrift National Launch","url":"https://themany.com/projects/yup-thats-it","note":"Kristen Bell fronted the launch that doubled Spindrift sales by end of 2018, second biggest in category.","image":{"url":"https://ucarecdn.com/56d8bfc7-a305-495a-a846-a7d604ffe59c/","alt":"Yup That's It: Spindrift National Launch","width":1920,"height":1080},"direct_link":"https://stacklist.com/card/1d6cd160-7634-4b3a-8a01-93d33f151509","created_at":"2026-09-23T11:29:11.252Z","updated_at":null,"aco":{"summary":"Spindrift launched nationally with a campaign centered on authenticity and simplicity, featuring celebrity Kristen Bell and the message \"Just sparkling water & real squeezed fruit. Yup, that's it.\" The campaign doubled product sales by end of 2018 and established Spindrift as the second biggest brand in its category.","tags":["sparkling-water","brand-launch","celebrity-endorsement","social-content","product-marketing","authenticity"],"key_entities":[{"name":"Spindrift","type":"organization","confidence":0.99},{"name":"Kristen Bell","type":"person","confidence":0.95},{"name":"Pepsi","type":"organization","confidence":0.9},{"name":"Perrier","type":"organization","confidence":0.9},{"name":"authenticity-and-simplicity","type":"concept","confidence":0.92},{"name":"national-brand-launch","type":"concept","confidence":0.88}],"classification":"analysis","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/mcp-server@2.0.0","confidence":0.85,"timestamp":"2026-09-22T22:28:45.398Z"},"token_counts":{"approximate":717,"cl100k":559},"content_hash":"sha256:f5b694c0e029a0f63f0e437dedc1a3dc4902700eef474dcfea0e8512ff29d847","acp_version":"0.2","body_available":true,"body_tokens":717,"visibility":"public","agent_accessible":true,"status":"final"}},{"id":"e5ffe235-f319-4fe2-a447-ad73d5879451","position":8,"title":"Any Means Orange: Bang Energy x AMP Flavor Launch","url":"https://themany.com/projects/any-means-orange","note":"Bang Energy launched a new flavor with streamer collective AMP across TikTok, Twitch and YouTube.","image":{"url":"https://ucarecdn.com/d371ca9c-ba4d-47ba-8986-f6338752083b/","alt":"Any Means Orange: Bang Energy x AMP Flavor Launch","width":270,"height":270},"direct_link":"https://stacklist.com/card/e5ffe235-f319-4fe2-a447-ad73d5879451","created_at":"2026-09-23T11:29:14.690Z","updated_at":null,"aco":{"summary":"Bang Energy launched a new flavor, Any Means Orange, in collaboration with popular streamers from Any Means Possible (AMP) to drive awareness and trial. The campaign executed a paid media strategy across Meta, TikTok, Snap, YouTube, and Twitch to reach both Bang Energy's existing consumers and AMP's dedicated audience.","tags":["energy-drink","influencer-marketing","paid-media","brand-collaboration","streaming","social-media","product-launch"],"key_entities":[{"name":"Bang Energy","type":"organization","confidence":0.99},{"name":"Any Means Possible (AMP)","type":"organization","confidence":0.99},{"name":"Meta","type":"technology","confidence":0.95},{"name":"TikTok","type":"technology","confidence":0.95},{"name":"Snap","type":"technology","confidence":0.95},{"name":"YouTube","type":"technology","confidence":0.95},{"name":"Twitch","type":"technology","confidence":0.95},{"name":"Any Means Orange","type":"concept","confidence":0.98}],"classification":"analysis","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/mcp-server@2.0.0","confidence":0.85,"timestamp":"2026-09-22T22:28:47.843Z"},"token_counts":{"approximate":294,"cl100k":207},"content_hash":"sha256:765afd79a172a33a9b7af93e653d50698b0a0a7ad368a5f8eec91ff450322228","acp_version":"0.2","body_available":true,"body_tokens":294,"visibility":"public","agent_accessible":true,"status":"final"}},{"id":"34fe8442-5afe-48c4-ba5a-3e3659e8f4ec","position":9,"title":"Ready Set Bang: Bang Energy Gen Z Reposition","url":"https://themany.com/projects/ready-set-bang","note":"A social-first platform recasting Bang Energy as the friend down for anything, aimed at Gen Z.","image":{"url":"https://ucarecdn.com/154dee38-fe71-42af-b0ff-89314517b879/","alt":"Ready Set Bang: Bang Energy Gen Z Reposition","width":3840,"height":2561},"direct_link":"https://stacklist.com/card/34fe8442-5afe-48c4-ba5a-3e3659e8f4ec","created_at":"2026-09-23T11:29:18.034Z","updated_at":null,"aco":{"summary":"Bang Energy launches 'Ready. Set. Bang', a new brand platform repositioning the energy drink as a friend for adventurous Gen Z consumers through a social-first integrated campaign. The campaign features dynamic, candid content across multiple touchpoints highlighting real adventures and spontaneous moments to expand Bang's street reputation and invite consumer participation.","tags":["gen-z-marketing","brand-repositioning","social-first-strategy","experiential-media","content-creation","adventure-lifestyle"],"key_entities":[{"name":"Bang Energy","type":"organization","confidence":0.99},{"name":"Gen Z","type":"concept","confidence":0.95},{"name":"Ready. Set. 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The strategy leveraged authentic audience insights, fan-driven content, and real-life experiences with brand ambassadors to engage the target 18-24 male demographic within budget constraints.","tags":["energy-drink","brand-strategy","challenger-brand","experiential-marketing","social-content","youth-marketing","campaign-creative"],"key_entities":[{"name":"NOS Energy","type":"organization","confidence":0.99},{"name":"The Many","type":"organization","confidence":0.95},{"name":"Doers Not Viewers","type":"concept","confidence":0.98},{"name":"You Only Live NOS","type":"event","confidence":0.97},{"name":"challenger-brand","type":"concept","confidence":0.96},{"name":"social-media-marketing","type":"technology","confidence":0.85},{"name":"experiential-marketing","type":"concept","confidence":0.92}],"classification":"analysis","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/mcp-server@2.0.0","confidence":0.85,"timestamp":"2026-09-22T22:28:52.893Z"},"token_counts":{"approximate":684,"cl100k":525},"content_hash":"sha256:53b0f5888f8134ff6f77540cebb993d2073e342a48a03e42fc10eabf9b385ce0","acp_version":"0.2","body_available":true,"body_tokens":684,"visibility":"public","agent_accessible":true,"status":"final"}},{"id":"90e444ed-5f28-4c2f-b8d2-bc45f527ba45","position":11,"title":"Secret Formula: NOS Energy Gen Z Recruiting","url":"https://themany.com/projects/secret-formula","note":"A 3-part mini-series puts NOS drivers into Formula car racing to recruit new Gen Z drinkers.","image":{"url":"https://ucarecdn.com/05a788ed-f728-4966-bb30-dca1c796add4/","alt":"Secret Formula: NOS Energy Gen Z Recruiting","width":4978,"height":3319},"direct_link":"https://stacklist.com/card/90e444ed-5f28-4c2f-b8d2-bc45f527ba45","created_at":"2026-09-23T11:29:25.655Z","updated_at":null,"aco":{"summary":"NOS Energy launched a 3-part mini-series featuring Formula car racing to recruit Gen Z drinkers while retaining existing customers through multi-channel marketing. The campaign leveraged eCommerce assets and niche content strategy to create a full funnel journey that resonates with Gen Z's diverse interests.","tags":["energy-drink","brand-strategy","gen-z-marketing","video-content","formula-racing","funnel-marketing","branded-series"],"key_entities":[{"name":"NOS Energy","type":"organization","confidence":0.95},{"name":"Formula car racing","type":"concept","confidence":0.9},{"name":"Gen Z marketing","type":"concept","confidence":0.85},{"name":"Brand positioning","type":"concept","confidence":0.8},{"name":"Full funnel journey","type":"concept","confidence":0.8}],"classification":"analysis","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/mcp-server@2.0.0","confidence":0.85,"timestamp":"2026-09-22T22:28:54.953Z"},"token_counts":{"approximate":185,"cl100k":142},"content_hash":"sha256:43ef98214cb737b03e3fe9d9ac30a5d11a52c358564808aa6996f6830354670b","acp_version":"0.2","body_available":true,"body_tokens":185,"visibility":"public","agent_accessible":true,"status":"final"}},{"id":"36a07094-a16a-4e7a-b728-1662776e6421","position":12,"title":"Neighborhood of Speed: NOS Energy Athlete House","url":"https://themany.com/projects/neighborhood-of-speed","note":"12 NOS Energy motorsports athletes share a house with a backyard race track for a social content series.","image":{"url":"https://ucarecdn.com/a6d1f85f-2740-4660-9676-b7a0e559277c/","alt":"Neighborhood of Speed: NOS Energy Athlete House","width":6000,"height":4000},"direct_link":"https://stacklist.com/card/36a07094-a16a-4e7a-b728-1662776e6421","created_at":"2026-09-23T11:29:29.436Z","updated_at":null,"aco":{"summary":"NOS Energy created 'Neighborhood of Speed,' a branded content campaign featuring 12 motorsports athletes in a unique AirBnB with race tracks to showcase their camaraderie and authentic personalities. 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