{"version":"1.0","type":"stack","id":"a4f2d898-bd33-4464-9f10-262e617a9a15","url":"https://stacklist.com/c/business/stack/a4f2d898-bd33-4464-9f10-262e617a9a15","title":"Selected Case Studies from The Many Agency","description":"Award-winning campaigns from The Many, a Santa Monica creative agency, for brands like Netflix, eBay, VH1 and YouTube. For marketers choosing an agency.","privacy":"public","created_at":"2026-09-23T21:30:30.265Z","updated_at":"2026-09-23T21:30:30.265Z","author":{"username":"themany-test","name":"The Many","url":"https://stacklist.com/themany-test","type":"person"},"category":{"id":"business","name":"business","url":"https://stacklist.com/c/business"},"items":[{"id":"f9f4627d-3de3-40eb-b467-ef647f04ba7d","position":1,"title":"Narcos Series Launch for Netflix","url":"https://themany.com/projects/narcos-series-launch","note":"375+ content assets and #Cokenomics infographics won 2M fans in 3 months, beating Game of Thrones viewership and taking two Shorty Awards.","image":{"url":"https://ucarecdn.com/01f23535-9be0-4666-89ba-4a08c25a235f/","alt":"Narcos Series Launch for Netflix","width":3192,"height":2052},"direct_link":"https://stacklist.com/card/f9f4627d-3de3-40eb-b467-ef647f04ba7d","created_at":"2026-09-23T21:30:31.309Z","updated_at":null,"aco":{"summary":"Narcos series launch campaign used over 300 pieces of original content including the #Cokenomics infographic series to achieve 2 million fans within three months and surpass Game of Thrones in viewership. The strategic social media campaign won multiple Shorty Awards and generated over 100,000 digital engagements through thematic content assets and real-time cultural newsjacking.","tags":["narcos","social-media-campaign","netflix","content-strategy","infographics","viral-marketing","data-visualization"],"key_entities":[{"name":"Netflix","type":"organization","confidence":0.99},{"name":"Narcos Series Launch","type":"event","confidence":0.98},{"name":"infographics","type":"technology","confidence":0.95},{"name":"Cokenomics","type":"concept","confidence":0.97},{"name":"Shorty Awards","type":"event","confidence":0.96},{"name":"HBO","type":"organization","confidence":0.94},{"name":"newsjacking","type":"concept","confidence":0.92}],"classification":"analysis","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/mcp-server@2.0.0","confidence":0.85,"timestamp":"2026-09-22T22:28:30.372Z"},"token_counts":{"approximate":787,"cl100k":628},"content_hash":"sha256:678ef3bf26facf95e047a06d7a877a1cc072aaef398d86bd3abc96e74ebc1ad6","acp_version":"0.2","body_available":true,"body_tokens":787,"visibility":"public","agent_accessible":true,"status":"final"}},{"id":"9a5e871a-d99b-4e73-82c2-bfb75a7ff7c3","position":2,"title":"eBay Sneaker Hunt with Artist Mike Perry","url":"https://themany.com/projects/mike-perry-sneaker-hunt","note":"Four-week Instagram sneaker giveaway drove 1.4M post engagements, 56% follower growth and a 12pt lift in authenticity perception.","image":{"url":"https://ucarecdn.com/7b2515ca-8af6-4a74-bff9-7c4c323f51e2/","alt":"eBay Sneaker Hunt with Artist Mike Perry","width":1920,"height":1080},"direct_link":"https://stacklist.com/card/9a5e871a-d99b-4e73-82c2-bfb75a7ff7c3","created_at":"2026-09-23T21:30:34.542Z","updated_at":null,"aco":{"summary":"eBay partnered with artist Mike Perry to launch an exclusive sneaker-focused Instagram account with an immersive art experience that engaged the sneaker community through a four-week campaign offering chances to win coveted sneaker grails. The campaign achieved 1.4M engagements and generated a 12-point lift in awareness about eBay selling authentic sneakers, while also integrating a charity auction featuring custom shoes designed by Mike Perry.","tags":["sneaker-hunt","influencer-collaboration","social-media-campaign","ebay","mike-perry","community-engagement","instagram-marketing"],"key_entities":[{"name":"Mike Perry","type":"person","confidence":0.95},{"name":"eBay","type":"organization","confidence":0.98},{"name":"Instagram","type":"technology","confidence":0.92},{"name":"sneaker-hunt","type":"concept","confidence":0.96},{"name":"sneakerheads","type":"concept","confidence":0.94},{"name":"grails","type":"concept","confidence":0.88}],"classification":"analysis","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/mcp-server@2.0.0","confidence":0.85,"timestamp":"2026-09-23T20:47:53.434Z"},"token_counts":{"approximate":552,"cl100k":439},"content_hash":"sha256:992943cbe771dbe844ea868f7361c17a5c1c2d715237b170743b165cc45a1fe2","acp_version":"0.2","body_available":true,"body_tokens":552,"visibility":"public","agent_accessible":true,"status":"final"}},{"id":"0622bca4-e40d-485a-865b-7e1fcb965e81","position":3,"title":"The Footprint: Black Sneaker History for eBay","url":"https://themany.com/projects/the-footprint","note":"Social-native docu-series across four eras, featuring Dapper Dan, D'Wayne Edwards and Aleali May, shared by June Ambrose and Va$htie.","image":{"url":"https://ucarecdn.com/c9fde2e6-4ea1-4e35-8054-cb8c8d3cf2bc/","alt":"The Footprint: Black Sneaker History for eBay","width":240,"height":135},"direct_link":"https://stacklist.com/card/0622bca4-e40d-485a-865b-7e1fcb965e81","created_at":"2026-09-23T21:30:37.773Z","updated_at":null,"aco":{"summary":"eBay launched \"The Footprint,\" a social-native docu-series for Black History Month that traces four eras of Black influence in sneaker culture, featuring iconic pioneers like Dapper Dan and Aleali May. The campaign highlighted how Black creators and athletes shaped the sneaker industry despite earning less than 5% of its $70 billion annual revenue.","tags":["sneaker-culture","black-history","docu-series","social-media","brand-strategy","influencer-marketing","streetwear"],"key_entities":[{"name":"eBay","type":"organization","confidence":0.99},{"name":"Black History Month","type":"event","confidence":0.99},{"name":"Dapper Dan","type":"person","confidence":0.95},{"name":"D'Wayne Edwards","type":"person","confidence":0.95},{"name":"Aleali May","type":"person","confidence":0.95},{"name":"Frank Cooke","type":"person","confidence":0.95},{"name":"June Ambrose","type":"person","confidence":0.9},{"name":"Va$htie","type":"person","confidence":0.9},{"name":"The Footprint","type":"concept","confidence":0.99},{"name":"sneaker-culture","type":"concept","confidence":0.99}],"classification":"analysis","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/mcp-server@2.0.0","confidence":0.85,"timestamp":"2026-09-23T20:27:43.943Z"},"token_counts":{"approximate":729,"cl100k":593},"content_hash":"sha256:6e8f8314e81db3021a1b053926921e32c02709fb4d439c1d6a24aa1267ff451b","acp_version":"0.2","body_available":true,"body_tokens":729,"visibility":"public","agent_accessible":true,"status":"final"}},{"id":"ed1eea2f-5625-4970-a4d5-4234c47bdb59","position":4,"title":"Dating Naked Launch for VH1","url":"https://themany.com/projects/dating-naked","note":"Live single-shot naked choreography stunt in DTLA became YouTube's 13th most viewed video and won 8 PromaxBDA trophies.","image":{"url":"https://ucarecdn.com/1ce2d088-543a-4b30-8c15-66bdbba344d4/","alt":"Dating Naked Launch for VH1","width":1920,"height":1080},"direct_link":"https://stacklist.com/card/ed1eea2f-5625-4970-a4d5-4234c47bdb59","created_at":"2026-09-23T21:30:43.823Z","updated_at":null,"aco":{"summary":"VH1's Dating Naked launch campaign featured a daring live naked choreography stunt in Downtown LA that became the 13th most viewed YouTube video and 2nd most viewed in Comedy category. The Season 2 campaign shifted focus to celebrating authentic love and diversity through high-speed cinematography, winning eight PromaxBDA Awards.","tags":["vh1","dating-naked","viral-marketing","stunt-activation","social-content","brand-campaign","youtube"],"key_entities":[{"name":"VH1","type":"organization","confidence":0.99},{"name":"Dating Naked","type":"event","confidence":0.99},{"name":"Downtown LA","type":"location","confidence":0.95},{"name":"YouTube","type":"technology","confidence":0.98},{"name":"PromaxBDA Awards 2016","type":"event","confidence":0.92},{"name":"viral-marketing","type":"concept","confidence":0.85},{"name":"stunt-activation","type":"concept","confidence":0.88}],"classification":"analysis","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/be@0.1.0","confidence":0.85,"timestamp":"2026-09-22T22:28:42.535Z"},"token_counts":{"approximate":990,"cl100k":833},"content_hash":"sha256:f657e1073083a6ec473e31cdc18b4ca011459347e5efa6e28a6165801c62dc83","acp_version":"0.2","body_available":true,"body_tokens":990,"visibility":"public","agent_accessible":true,"status":"final"}},{"id":"e3ec8f6a-a3e0-4e15-a6b4-e4175f92f2c3","position":5,"title":"YouTube Kids Brand Campaign","url":"https://themany.com/projects/kids","note":"'Shiny Robot' creative celebrating a child's imagination, extended across creators, digital and OOH with social and content strategy.","image":{"url":"https://ucarecdn.com/7e1e226e-74b2-4777-a882-c167dab9409f/","alt":"YouTube Kids Brand Campaign","width":1920,"height":1080},"direct_link":"https://stacklist.com/card/e3ec8f6a-a3e0-4e15-a6b4-e4175f92f2c3","created_at":"2026-09-23T21:30:47.182Z","updated_at":null,"aco":{"summary":"YouTube Kids Imagination Campaign is a comprehensive brand and content strategy that connects imagination with creative outputs across digital video, design, print, and out-of-home advertising. The campaign creates a consistent narrative arc for YouTube Kids by leveraging platform creators, digital media, and experiential elements to inspire children's creativity.","tags":["youtube-kids","imagination-campaign","brand-strategy","creative-content","digital-video","social-media","experiential-marketing"],"key_entities":[{"name":"YouTube Kids","type":"organization","confidence":0.99},{"name":"imagination","type":"concept","confidence":0.98},{"name":"brand-and-campaign-creative","type":"concept","confidence":0.95},{"name":"social-and-content-strategy","type":"concept","confidence":0.94},{"name":"Shiny Robot","type":"concept","confidence":0.85}],"classification":"reference","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/mcp-server@2.0.0","confidence":0.85,"timestamp":"2026-09-22T22:28:49.661Z"},"token_counts":{"approximate":311,"cl100k":240},"content_hash":"sha256:ad4e6e5e635ecb79e8f3c4277c0c7d9720ad093f97982d94b59b088434dea7a7","acp_version":"0.2","body_available":true,"body_tokens":311,"visibility":"public","agent_accessible":true,"status":"final"}},{"id":"f1520b52-05bf-4608-9b60-dc7a76277277","position":6,"title":"SlayPals Campaign","url":"https://themany.com/projects/slaypals","note":"A Many original IP that went full berserker on awards season, earning industry recognition in 2025.","image":{"url":"https://ucarecdn.com/44a30b81-80ce-44d4-853e-f04e099f92f8/","alt":"SlayPals Campaign","width":2609,"height":1800},"direct_link":"https://stacklist.com/card/f1520b52-05bf-4608-9b60-dc7a76277277","created_at":"2026-09-23T21:30:50.806Z","updated_at":null,"aco":{"summary":"SlayPals Campaign for Diablo IV reimagined mercenaries as nostalgic 80s and 90s-inspired dolls to drive engagement and merchandise sales for the Vessel of Hatred expansion. The campaign achieved 800k+ social impressions and 11% YouTube engagement rates, becoming a top post-launch asset with exclusive merchandise available on the Blizzard Gear Store.","tags":["diablo-iv","marketing-campaign","merchandise","social-media","brand-strategy","gaming-culture","product-launch"],"key_entities":[{"name":"Diablo IV","type":"technology","confidence":0.99},{"name":"Vessel of Hatred","type":"technology","confidence":0.95},{"name":"SlayPals","type":"concept","confidence":0.99},{"name":"Blizzard","type":"organization","confidence":0.98},{"name":"Blizzard Gear Store","type":"organization","confidence":0.95},{"name":"Mercenaries","type":"concept","confidence":0.9},{"name":"SlayPals Campaign","type":"event","confidence":0.99}],"classification":"analysis","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/mcp-server@2.0.0","confidence":0.85,"timestamp":"2026-09-22T22:28:39.901Z"},"token_counts":{"approximate":404,"cl100k":323},"content_hash":"sha256:aaebc979c45d0bdf6e57c2298429841c05bec214baedb235922ac74c52d5c00a","acp_version":"0.2","body_available":true,"body_tokens":404,"visibility":"public","agent_accessible":true,"status":"final"}},{"id":"85072ec1-838f-4d3b-b04f-e0b3c3035826","position":7,"title":"eBay: AG Style FF Campaigns","url":"https://themany.com/projects/ag-style-ff-campaigns","note":"Positioning eBay as a trustworthy luxury and fashion destination for Gen-Z and Millennial shoppers.","image":{"url":"https://ucarecdn.com/14caa798-f8b5-48ca-82d7-6afaa4d81d7d/","alt":"eBay: AG Style FF Campaigns","width":1920,"height":1080},"direct_link":"https://stacklist.com/card/85072ec1-838f-4d3b-b04f-e0b3c3035826","created_at":"2026-09-23T21:30:54.554Z","updated_at":null,"aco":{"summary":"eBay's campaign aimed to attract Gen-Z and Millennial luxury shoppers by promoting its Authenticity Guarantee across style categories through emotional storytelling on TikTok, Meta, and YouTube Shorts. The strategy shifted focus from highlighting fake products to showcasing authentic luxury inventory and the confidence of verified purchases.","tags":["luxury-shopping","gen-z-marketing","authenticity-guarantee","social-media-strategy","ebay","creator-content","fashion-ecommerce"],"key_entities":[{"name":"eBay","type":"organization","confidence":0.99},{"name":"Authenticity Guarantee","type":"concept","confidence":0.98},{"name":"Gen-Z","type":"concept","confidence":0.97},{"name":"Millennials","type":"concept","confidence":0.96},{"name":"TikTok","type":"technology","confidence":0.95},{"name":"Meta","type":"technology","confidence":0.94},{"name":"YouTube Shorts","type":"technology","confidence":0.94},{"name":"Everyone Deserves Real","type":"concept","confidence":0.85}],"classification":"analysis","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/mcp-server@2.0.0","confidence":0.85,"timestamp":"2026-09-23T20:29:28.505Z"},"token_counts":{"approximate":363,"cl100k":271},"content_hash":"sha256:2d39144415adc7881e2183a377b8903fbcce45ab79bab859f5f842a23587c2f7","acp_version":"0.2","body_available":true,"body_tokens":363,"visibility":"public","agent_accessible":true,"status":"final"}},{"id":"56b38a9e-737a-4ed0-accf-ffcc80b9881b","position":8,"title":"World Surf League: You Can't Script This","url":"https://themany.com/projects/you-cant-script-this","note":"Brand platform challenging major sports drove a 12-point rise in brand awareness and a 10-point boost in brand affinity for the WSL.","image":{"url":"https://ucarecdn.com/bb176e1f-25b8-4be2-bcb3-60ec0bf4a836/","alt":"World Surf League: You Can't Script This","width":1920,"height":1080},"direct_link":"https://stacklist.com/card/56b38a9e-737a-4ed0-accf-ffcc80b9881b","created_at":"2026-09-23T21:30:57.835Z","updated_at":null,"aco":{"summary":"The World Surf League launched \"You Can't Script This,\" a global brand campaign designed to challenge perceptions of surfing and attract both core and new audiences by emphasizing the sport's unpredictable, dramatic nature. The campaign achieved a 12-point rise in brand awareness and a 10-point boost in brand affinity, successfully positioning competitive surfing as a sport for all.","tags":["brand-campaign","sports-marketing","world-surf-league","brand-awareness","cinematic-film","creative-strategy","audience-engagement"],"key_entities":[{"name":"World Surf League","type":"organization","confidence":0.99},{"name":"The Many","type":"organization","confidence":0.95},{"name":"You Can't Script This","type":"concept","confidence":0.99},{"name":"brand-awareness","type":"concept","confidence":0.98},{"name":"brand-affinity","type":"concept","confidence":0.98},{"name":"competitive-surfing","type":"concept","confidence":0.97}],"classification":"analysis","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/mcp-server@2.0.0","confidence":0.85,"timestamp":"2026-09-22T22:28:42.768Z"},"token_counts":{"approximate":604,"cl100k":477},"content_hash":"sha256:602ff900a23fcd304fa201e6501f2018dd25c68177b1f6f661f15a7913f60d24","acp_version":"0.2","body_available":true,"body_tokens":604,"visibility":"public","agent_accessible":true,"status":"final"}},{"id":"f22882a9-67a5-41c8-b83a-d454096e5527","position":9,"title":"eBay: Nasty Neckface Charity Auction","url":"https://themany.com/projects/nasty-neckface-charity-auction","note":"Charity auction built to earn sneaker enthusiasts who don't see eBay as a source of culture or expect an authentic partnership.","image":{"url":"https://ucarecdn.com/16db92a3-ded3-4d1f-b8ff-fd3f97aeab54/","alt":"eBay: Nasty Neckface Charity Auction","width":7952,"height":5304},"direct_link":"https://stacklist.com/card/f22882a9-67a5-41c8-b83a-d454096e5527","created_at":"2026-09-23T21:31:01.514Z","updated_at":null,"aco":{"summary":"This content describes a creative services portfolio and a case study of a Neckface x eBay collaboration campaign targeting sneaker enthusiasts through storytelling and custom merchandise auctions. The campaign leveraged artist partnerships, video content, and community engagement to drive brand authenticity and proceeds for The Skatepark Project.","tags":["brand-strategy","creative-collaboration","influencer-marketing","sneaker-culture","content-strategy","auction-campaign","social-media"],"key_entities":[{"name":"Neckface","type":"person","confidence":0.95},{"name":"eBay","type":"organization","confidence":0.98},{"name":"The Skatepark Project","type":"organization","confidence":0.92},{"name":"sneaker-collaboration","type":"concept","confidence":0.88},{"name":"brand-storytelling","type":"concept","confidence":0.85},{"name":"SB Dunk Lows","type":"concept","confidence":0.9}],"classification":"reference","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/mcp-server@2.0.0","confidence":0.85,"timestamp":"2026-09-23T20:48:14.566Z"},"token_counts":{"approximate":531,"cl100k":429},"content_hash":"sha256:a6bb35d487f03fc2598f322c2a9adcd7806795f06d69da5d62eb5f3df928b040","acp_version":"0.2","body_available":true,"body_tokens":531,"visibility":"public","agent_accessible":true,"status":"final"}},{"id":"b5044ae8-2371-4849-9c10-989de4845694","position":10,"title":"Budget Blinds: Statement & Style","url":"https://themany.com/projects/statement-style","note":"Challenging homogenous home decor lifted Budget Blinds brand awareness 14% and positive brand impression 29%.","image":{"url":"https://ucarecdn.com/fe1c41e2-1d97-4fd0-9f38-f77882ab5b05/","alt":"Budget Blinds: Statement & Style","width":214,"height":120},"direct_link":"https://stacklist.com/card/b5044ae8-2371-4849-9c10-989de4845694","created_at":"2026-09-23T21:31:05.284Z","updated_at":null,"aco":{"summary":"Budget Blinds shifted to a digital-first marketing strategy targeting the \"Statement & Style\" audience through video streaming and podcasts to overcome low national awareness despite being North America's top custom window treatment provider. The campaign achieved significant results including 86% increase in brand consideration, 14% rise in brand awareness, and 29% uplift in positive brand impression.","tags":["brand-awareness","digital-marketing","home-decor","campaign-strategy","brand-positioning","social-content"],"key_entities":[{"name":"Budget Blinds","type":"organization","confidence":0.99},{"name":"Statement & Style audience","type":"concept","confidence":0.85},{"name":"North America","type":"location","confidence":0.95},{"name":"digital-first media strategy","type":"concept","confidence":0.9}],"classification":"analysis","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/mcp-server@2.0.0","confidence":0.85,"timestamp":"2026-09-23T20:48:34.270Z"},"token_counts":{"approximate":555,"cl100k":431},"content_hash":"sha256:544a415389baaaaf07db2e0ea3a68cc5f6fc83d7250d6938cfcf8d80662f5acc","acp_version":"0.2","body_available":true,"body_tokens":555,"visibility":"public","agent_accessible":true,"status":"final"}},{"id":"9463731f-2e88-4de2-ab3b-13944c1d5c2a","position":11,"title":"NBCUniversal: Chucky \"I Scream\"","url":"https://themany.com/projects/chucky-i-scream","note":"Bringing Chucky to the small screen with big screams, earning 1.7M+ earned media impressions.","image":{"url":"https://ucarecdn.com/f5b5622b-89db-4680-be82-3ed56507f0e7/","alt":"NBCUniversal: Chucky \"I Scream\"","width":6079,"height":4053},"direct_link":"https://stacklist.com/card/9463731f-2e88-4de2-ab3b-13944c1d5c2a","created_at":"2026-09-23T21:31:09.250Z","updated_at":null,"aco":{"summary":"NBCUniversal launched Chucky's \"I Scream\" Truck, a horror-themed ice cream truck experiential marketing stunt at Comic Con that subverted childhood innocence into frightful fun. The campaign generated 1.7M+ earned media impressions and drove significant buzz and tune-ins for the new Chucky television series.","tags":["experiential-marketing","brand-activation","chucky","horror","comic-con","social-media","stunt-activation"],"key_entities":[{"name":"NBCUniversal","type":"organization","confidence":0.99},{"name":"Chucky","type":"concept","confidence":0.99},{"name":"Comic Con","type":"event","confidence":0.95},{"name":"I Scream Truck","type":"concept","confidence":0.98},{"name":"TikTok","type":"technology","confidence":0.85},{"name":"Meta","type":"technology","confidence":0.85},{"name":"experiential marketing","type":"concept","confidence":0.92}],"classification":"analysis","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/be@0.1.0","confidence":0.85,"timestamp":"2026-09-22T22:28:33.112Z"},"token_counts":{"approximate":566,"cl100k":470},"content_hash":"sha256:da397968513604ca6539e57603ece0a4e37a633796e6b1b90149e67eeadba091","acp_version":"0.2","body_available":true,"body_tokens":566,"visibility":"public","agent_accessible":true,"status":"final"}},{"id":"42b6d43b-3c87-4811-b25a-b1728bc10d9f","position":12,"title":"CareCredit: I CAN 2023, The Evolution","url":"https://themany.com/projects/i-can-2023-evolution-of-i-can","note":"The 2023 evolution of CareCredit's 'I CAN' messaging, emboldening consumers on their health and wellness journey.","image":{"url":"https://ucarecdn.com/fa8b3673-780f-4756-82ef-ba30003a0d8a/","alt":"CareCredit: I CAN 2023, The Evolution","width":2048,"height":1152},"direct_link":"https://stacklist.com/card/42b6d43b-3c87-4811-b25a-b1728bc10d9f","created_at":"2026-09-23T21:31:13.086Z","updated_at":null,"aco":{"summary":"I Can 2023 represents CareCredit's evolution from positioning as an emergency healthcare solution to a lifelong wellness partner, with messaging shifted from empowerment to emboldenment. The campaign features four relatable hero stories showcasing how CareCredit enables consumers to pursue their aspirational health and wellness goals across all life stages, not just during crises.","tags":["healthcare-marketing","brand-strategy","wellness-campaign","consumer-empowerment","creative-advertising","financial-services"],"key_entities":[{"name":"CareCredit","type":"organization","confidence":0.99},{"name":"The Many Studios","type":"organization","confidence":0.95},{"name":"emboldenment","type":"concept","confidence":0.92},{"name":"aspirational-health-and-wellness","type":"concept","confidence":0.9},{"name":"I Can 2023","type":"event","confidence":0.98}],"classification":"analysis","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/mcp-server@2.0.0","confidence":0.85,"timestamp":"2026-09-22T22:29:10.305Z"},"token_counts":{"approximate":583,"cl100k":477},"content_hash":"sha256:6bcb5bb7268dd53d4cd986704cf90f6412e8512c05ada3ac0923fe8869f21587","acp_version":"0.2","body_available":true,"body_tokens":583,"visibility":"public","agent_accessible":true,"status":"final"}},{"id":"1be66e65-439c-4f2e-af4a-2a5c543ff7ec","position":13,"title":"Mixwell: Please Don't Buy Mixwell","url":"https://themany.com/projects/please-dont-buy-mixwell","note":"Reverse-psychology campaign for Mixwell Beverages that told certain drinkers this drink might not be for them.","image":{"url":"https://ucarecdn.com/c57add06-d93c-4aaa-a6f5-e39c32dcea32/","alt":"Mixwell: Please Don't Buy Mixwell","width":1920,"height":1080},"direct_link":"https://stacklist.com/card/1be66e65-439c-4f2e-af4a-2a5c543ff7ec","created_at":"2026-09-23T21:31:16.771Z","updated_at":null,"aco":{"summary":"Mixwell Beverages launched a \"Please Don't Buy\" campaign that deliberately discouraged certain community segments from purchasing their product to reinforce brand values during a contentious cultural moment. 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The five-episode series generated over 258,000 new subscribers and 1.2 million hours watched across two seasons, with Season 2 achieving 408% growth over Season 1.","tags":["youtube-marketing","branded-content","automotive","influencer-collaboration","social-media","campaign-strategy"],"key_entities":[{"name":"eBay Motors","type":"organization","confidence":0.99},{"name":"YouTube","type":"technology","confidence":0.99},{"name":"Between 2 Rides","type":"event","confidence":0.99},{"name":"branded-content-series","type":"concept","confidence":0.95},{"name":"TikTok","type":"technology","confidence":0.85},{"name":"Meta","type":"technology","confidence":0.85}],"classification":"analysis","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/mcp-server@2.0.0","confidence":0.85,"timestamp":"2026-09-22T22:29:08.044Z"},"token_counts":{"approximate":732,"cl100k":562},"content_hash":"sha256:7d380df20d24d0d9ce30ebd099d468f6cf479aa285e8af2d2aff976d2f2ee6e6","acp_version":"0.2","body_available":true,"body_tokens":732,"visibility":"public","agent_accessible":true,"status":"final"}}],"stats":{"likes_count":0,"items_count":16},"_links":{"self":"/api/public/stack/a4f2d898-bd33-4464-9f10-262e617a9a15.json","html":"https://stacklist.com/c/business/stack/a4f2d898-bd33-4464-9f10-262e617a9a15","rss":"/api/feeds/stack/a4f2d898-bd33-4464-9f10-262e617a9a15/rss","json_feed":"/api/feeds/stack/a4f2d898-bd33-4464-9f10-262e617a9a15/json"}}