{"version":"1.0","type":"stack","id":"60a0e606-6875-440d-a25f-a998e1afd491","url":"https://stacklist.com/c/business/stack/60a0e606-6875-440d-a25f-a998e1afd491","title":"Selected Work Beyond Food and Beverage","description":"Campaign case studies from The Many across sports, fintech, entertainment and nonprofit brands like Biofreeze, PayPal, GoFundMe, Netflix and eBay Motors.","privacy":"public","created_at":"2026-09-23T11:28:50.506Z","updated_at":"2026-09-23T11:28:50.506Z","author":{"username":"christian-jacobsen-800-user","name":"Unknown","url":"https://stacklist.com/christian-jacobsen-800-user","type":"person"},"category":{"id":"business","name":"business","url":"https://stacklist.com/c/business"},"items":[{"id":"83fdd448-5b37-41ac-901a-972039380bc1","position":1,"title":"Narcos Series Launch for Netflix","url":"https://themany.com/projects/narcos-series-launch","note":"Launch campaign for Netflix's Narcos, part of The Many's entertainment IP and series-launch work.","image":{"url":"https://ucarecdn.com/01cea96f-72a1-4b4d-82e5-351177c32380/","alt":"Narcos Series Launch for Netflix","width":3192,"height":2052},"direct_link":"https://stacklist.com/card/83fdd448-5b37-41ac-901a-972039380bc1","created_at":"2026-09-23T11:28:51.637Z","updated_at":null,"aco":{"summary":"Narcos series launch campaign used over 300 pieces of original content including the #Cokenomics infographic series to achieve 2 million fans within three months and surpass Game of Thrones in viewership. The strategic social media campaign won multiple Shorty Awards and generated over 100,000 digital engagements through thematic content assets and real-time cultural newsjacking.","tags":["narcos","social-media-campaign","netflix","content-strategy","infographics","viral-marketing","data-visualization"],"key_entities":[{"name":"Netflix","type":"organization","confidence":0.99},{"name":"Narcos Series Launch","type":"event","confidence":0.98},{"name":"infographics","type":"technology","confidence":0.95},{"name":"Cokenomics","type":"concept","confidence":0.97},{"name":"Shorty Awards","type":"event","confidence":0.96},{"name":"HBO","type":"organization","confidence":0.94},{"name":"newsjacking","type":"concept","confidence":0.92}],"classification":"analysis","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/mcp-server@2.0.0","confidence":0.85,"timestamp":"2026-09-22T22:28:30.372Z"},"token_counts":{"approximate":787,"cl100k":628},"content_hash":"sha256:678ef3bf26facf95e047a06d7a877a1cc072aaef398d86bd3abc96e74ebc1ad6","acp_version":"0.2","body_available":true,"body_tokens":787,"visibility":"public","agent_accessible":true,"status":"final"}},{"id":"d7424d0a-73c0-4021-b6fb-fffdd030bd33","position":2,"title":"Chucky I Scream Entertainment Activation","url":"https://themany.com/projects/chucky-i-scream","note":"Horror-franchise campaign for Chucky, built to drive fan participation around the series.","image":{"url":"https://ucarecdn.com/02a76935-28fb-4f3c-ba82-ef209fbb3d4f/","alt":"Chucky I Scream Entertainment Activation","width":6079,"height":4053},"direct_link":"https://stacklist.com/card/d7424d0a-73c0-4021-b6fb-fffdd030bd33","created_at":"2026-09-23T11:28:55.560Z","updated_at":null,"aco":{"summary":"NBCUniversal launched Chucky's \"I Scream\" Truck, a horror-themed ice cream truck experiential marketing stunt at Comic Con that subverted childhood innocence into frightful fun. The campaign generated 1.7M+ earned media impressions and drove significant buzz and tune-ins for the new Chucky television series.","tags":["experiential-marketing","brand-activation","chucky","horror","comic-con","social-media","stunt-activation"],"key_entities":[{"name":"NBCUniversal","type":"organization","confidence":0.99},{"name":"Chucky","type":"concept","confidence":0.99},{"name":"Comic Con","type":"event","confidence":0.95},{"name":"I Scream Truck","type":"concept","confidence":0.98},{"name":"TikTok","type":"technology","confidence":0.85},{"name":"Meta","type":"technology","confidence":0.85},{"name":"experiential marketing","type":"concept","confidence":0.92}],"classification":"analysis","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/be@0.1.0","confidence":0.85,"timestamp":"2026-09-22T22:28:33.112Z"},"token_counts":{"approximate":566,"cl100k":470},"content_hash":"sha256:da397968513604ca6539e57603ece0a4e37a633796e6b1b90149e67eeadba091","acp_version":"0.2","body_available":true,"body_tokens":566,"visibility":"public","agent_accessible":true,"status":"final"}},{"id":"687cc71b-19b4-4268-8f73-98534565f218","position":3,"title":"El Chapo Series Campaign","url":"https://themany.com/projects/el-chapo","note":"Series marketing for El Chapo, extending The Many's slate of entertainment launches.","image":{"url":"https://ucarecdn.com/47641307-bded-482d-a887-b8bc2eca80e1/","alt":"El Chapo Series Campaign","width":1920,"height":1080},"direct_link":"https://stacklist.com/card/687cc71b-19b4-4268-8f73-98534565f218","created_at":"2026-09-23T11:28:59.299Z","updated_at":null,"aco":{"summary":"Univision's El Chapo social media campaign launched 200 pieces of original Spanish-language content to promote its inaugural series, achieving 3.7M+ video views and 28M+ social impressions. The campaign featured character portraits, episode teasers, and an innovative 360° interactive narco tomb experience that drove massive audience engagement.","tags":["el-chapo","univision","social-media","spanish-language","campaign","content-strategy","digital-marketing"],"key_entities":[{"name":"Univision","type":"organization","confidence":0.99},{"name":"El Chapo","type":"event","confidence":0.98},{"name":"Facebook 360","type":"technology","confidence":0.95},{"name":"narco tomb","type":"concept","confidence":0.92},{"name":"social-media-marketing","type":"concept","confidence":0.88}],"classification":"analysis","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/be@0.1.0","confidence":0.85,"timestamp":"2026-09-22T22:28:36.319Z"},"token_counts":{"approximate":505,"cl100k":409},"content_hash":"sha256:5221041c0af3e21b5995708deb0a2df81355b3b4ac83739036e33ee3b2f22902","acp_version":"0.2","body_available":true,"body_tokens":505,"visibility":"public","agent_accessible":true,"status":"final"}},{"id":"191193fa-0715-4ecc-ae6c-029454608c0f","position":4,"title":"Dating Naked Reality-Show Campaign","url":"https://themany.com/projects/dating-naked","note":"Reframed the show around uninhibited love, not nudity, positioning it as a platform for genuine relationships.","image":{"url":"https://ucarecdn.com/13438ab0-adc0-4c96-85f9-10ac76620bc8/","alt":"Dating Naked Reality-Show Campaign","width":1920,"height":1080},"direct_link":"https://stacklist.com/card/191193fa-0715-4ecc-ae6c-029454608c0f","created_at":"2026-09-23T11:29:02.653Z","updated_at":null,"aco":{"summary":"VH1's Dating Naked launch campaign featured a daring live naked choreography stunt in Downtown LA that became the 13th most viewed YouTube video and 2nd most viewed in Comedy category. The Season 2 campaign shifted focus to celebrating authentic love and diversity through high-speed cinematography, winning eight PromaxBDA Awards.","tags":["vh1","dating-naked","viral-marketing","stunt-activation","social-content","brand-campaign","youtube"],"key_entities":[{"name":"VH1","type":"organization","confidence":0.99},{"name":"Dating Naked","type":"event","confidence":0.99},{"name":"Downtown LA","type":"location","confidence":0.95},{"name":"YouTube","type":"technology","confidence":0.98},{"name":"PromaxBDA Awards 2016","type":"event","confidence":0.92},{"name":"viral-marketing","type":"concept","confidence":0.85},{"name":"stunt-activation","type":"concept","confidence":0.88}],"classification":"analysis","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/be@0.1.0","confidence":0.85,"timestamp":"2026-09-22T22:28:42.535Z"},"token_counts":{"approximate":990,"cl100k":833},"content_hash":"sha256:f657e1073083a6ec473e31cdc18b4ca011459347e5efa6e28a6165801c62dc83","acp_version":"0.2","body_available":true,"body_tokens":990,"visibility":"public","agent_accessible":true,"status":"final"}},{"id":"6ea39d9e-7b25-45da-a00f-4a562b4e87c5","position":5,"title":"Slaypals","url":"https://themany.com/projects/slaypals","note":"Creating a high-profile moment that puts Diablo at the forefront of gaming culture.","image":{"url":"https://ucarecdn.com/78075921-f0bc-4537-af4c-18c10b047b86/","alt":"Slaypals","width":2609,"height":1800},"direct_link":"https://stacklist.com/card/6ea39d9e-7b25-45da-a00f-4a562b4e87c5","created_at":"2026-09-23T11:29:06.333Z","updated_at":null,"aco":{"summary":"SlayPals Campaign for Diablo IV reimagined mercenaries as nostalgic 80s and 90s-inspired dolls to drive engagement and merchandise sales for the Vessel of Hatred expansion. The campaign achieved 800k+ social impressions and 11% YouTube engagement rates, becoming a top post-launch asset with exclusive merchandise available on the Blizzard Gear Store.","tags":["diablo-iv","marketing-campaign","merchandise","social-media","brand-strategy","gaming-culture","product-launch"],"key_entities":[{"name":"Diablo IV","type":"technology","confidence":0.99},{"name":"Vessel of Hatred","type":"technology","confidence":0.95},{"name":"SlayPals","type":"concept","confidence":0.99},{"name":"Blizzard","type":"organization","confidence":0.98},{"name":"Blizzard Gear Store","type":"organization","confidence":0.95},{"name":"Mercenaries","type":"concept","confidence":0.9},{"name":"SlayPals Campaign","type":"event","confidence":0.99}],"classification":"analysis","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/mcp-server@2.0.0","confidence":0.85,"timestamp":"2026-09-22T22:28:39.901Z"},"token_counts":{"approximate":404,"cl100k":323},"content_hash":"sha256:aaebc979c45d0bdf6e57c2298429841c05bec214baedb235922ac74c52d5c00a","acp_version":"0.2","body_available":true,"body_tokens":404,"visibility":"public","agent_accessible":true,"status":"final"}},{"id":"d26f9d04-157f-4d06-bd1b-dc228d87041a","position":6,"title":"You Can't Script This","url":"https://themany.com/projects/you-cant-script-this","note":"A brand platform to challenge other major sports and champion what makes the World Surf League unique.","image":{"url":"https://ucarecdn.com/b1024528-ddf3-4fc3-929f-cecd9979c35a/","alt":"You Can't Script This","width":1920,"height":1080},"direct_link":"https://stacklist.com/card/d26f9d04-157f-4d06-bd1b-dc228d87041a","created_at":"2026-09-23T11:29:10.385Z","updated_at":null,"aco":{"summary":"The World Surf League launched \"You Can't Script This,\" a global brand campaign designed to challenge perceptions of surfing and attract both core and new audiences by emphasizing the sport's unpredictable, dramatic nature. The campaign achieved a 12-point rise in brand awareness and a 10-point boost in brand affinity, successfully positioning competitive surfing as a sport for all.","tags":["brand-campaign","sports-marketing","world-surf-league","brand-awareness","cinematic-film","creative-strategy","audience-engagement"],"key_entities":[{"name":"World Surf League","type":"organization","confidence":0.99},{"name":"The Many","type":"organization","confidence":0.95},{"name":"You Can't Script This","type":"concept","confidence":0.99},{"name":"brand-awareness","type":"concept","confidence":0.98},{"name":"brand-affinity","type":"concept","confidence":0.98},{"name":"competitive-surfing","type":"concept","confidence":0.97}],"classification":"analysis","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/mcp-server@2.0.0","confidence":0.85,"timestamp":"2026-09-22T22:28:42.768Z"},"token_counts":{"approximate":604,"cl100k":477},"content_hash":"sha256:602ff900a23fcd304fa201e6501f2018dd25c68177b1f6f661f15a7913f60d24","acp_version":"0.2","body_available":true,"body_tokens":604,"visibility":"public","agent_accessible":true,"status":"final"}},{"id":"5f796948-287c-4f8b-8f64-3449472876aa","position":7,"title":"Hot Wheels For Real","url":"https://themany.com/projects/hot-wheels-for-real","note":"An epic transformation of the 3rd-biggest toy brand on the planet.","image":{"url":"https://ucarecdn.com/1580943a-e9bc-4d0d-b4b1-6f636b42a509/","alt":"Hot Wheels For Real","width":1920,"height":1080},"direct_link":"https://stacklist.com/card/5f796948-287c-4f8b-8f64-3449472876aa","created_at":"2026-09-23T11:29:13.790Z","updated_at":null,"aco":{"summary":"Hot Wheels underwent a major brand transformation from a traditional toy car brand to a dynamic entertainment property through full-scale action-packed experiences and world-record stunts. The campaign generated 270M+ content views, $100M+ in incremental revenue, and successfully re-engaged both core and nostalgic audiences across multiple age ranges.","tags":["brand-transformation","experiential-marketing","hot-wheels","entertainment","action-sports","campaign-strategy","world-records"],"key_entities":[{"name":"Hot Wheels","type":"organization","confidence":0.99},{"name":"Mattel","type":"organization","confidence":0.95},{"name":"Indy 500","type":"event","confidence":0.9},{"name":"X Games","type":"event","confidence":0.9},{"name":"action-sports","type":"concept","confidence":0.85},{"name":"brand-positioning","type":"concept","confidence":0.88}],"classification":"analysis","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/mcp-server@2.0.0","confidence":0.85,"timestamp":"2026-09-22T22:28:45.897Z"},"token_counts":{"approximate":765,"cl100k":598},"content_hash":"sha256:81017facc3ea55a66c22e83e4f25fa7e9f657ccd356d9c7a782d790b92f41cb7","acp_version":"0.2","body_available":true,"body_tokens":765,"visibility":"public","agent_accessible":true,"status":"final"}},{"id":"ad140390-86af-405d-bdde-c789b961d0bf","position":8,"title":"Search On Stories","url":"https://themany.com/projects/search-on-stories","note":"We partnered with Google to develop short films via Instagram Stories to tell the story of Google technology, and how it empowers good across the world.","image":{"url":"https://ucarecdn.com/900c22e8-69d0-47c0-a6f9-dd8b7ed65cf4/","alt":"Search On Stories","width":1920,"height":1080},"direct_link":"https://stacklist.com/card/ad140390-86af-405d-bdde-c789b961d0bf","created_at":"2026-09-23T11:29:17.114Z","updated_at":null,"aco":{"summary":"Search On Stories is a Google campaign that uses short films on Instagram Stories to showcase how Google technology creates positive global impact. The initiative successfully garnered hundreds of thousands of engagements by highlighting relatable stories of Google Maps, Drive, and other services improving everyday lives.","tags":["google","brand-storytelling","social-media","content-strategy","impact-marketing","instagram-stories","humanization"],"key_entities":[{"name":"Google","type":"organization","confidence":0.99},{"name":"Instagram Stories","type":"technology","confidence":0.95},{"name":"Google Maps","type":"technology","confidence":0.98},{"name":"Google Drive","type":"technology","confidence":0.98},{"name":"brand-humanization","type":"concept","confidence":0.92},{"name":"Search On Stories campaign","type":"event","confidence":0.96},{"name":"Nigeria","type":"location","confidence":0.85}],"classification":"analysis","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/mcp-server@2.0.0","confidence":0.85,"timestamp":"2026-09-22T22:28:47.863Z"},"token_counts":{"approximate":690,"cl100k":489},"content_hash":"sha256:1ccb69194a13377ec6f9504d99cb0884d67e2b907422d48be29caebba597f46b","acp_version":"0.2","body_available":true,"body_tokens":690,"visibility":"public","agent_accessible":true,"status":"final"}},{"id":"6b45e069-5dd8-4afb-a87b-d47e06836fb0","position":9,"title":"Kids","url":"https://themany.com/projects/kids","note":"Bringing Imagination to Life with YouTube Kids","image":{"url":"https://ucarecdn.com/4cd8f5d8-1cea-4498-bedb-a2c79b751924/","alt":"Kids","width":1920,"height":1080},"direct_link":"https://stacklist.com/card/6b45e069-5dd8-4afb-a87b-d47e06836fb0","created_at":"2026-09-23T11:29:20.565Z","updated_at":null,"aco":{"summary":"YouTube Kids Imagination Campaign is a comprehensive brand and content strategy that connects imagination with creative outputs across digital video, design, print, and out-of-home advertising. The campaign creates a consistent narrative arc for YouTube Kids by leveraging platform creators, digital media, and experiential elements to inspire children's creativity.","tags":["youtube-kids","imagination-campaign","brand-strategy","creative-content","digital-video","social-media","experiential-marketing"],"key_entities":[{"name":"YouTube Kids","type":"organization","confidence":0.99},{"name":"imagination","type":"concept","confidence":0.98},{"name":"brand-and-campaign-creative","type":"concept","confidence":0.95},{"name":"social-and-content-strategy","type":"concept","confidence":0.94},{"name":"Shiny Robot","type":"concept","confidence":0.85}],"classification":"reference","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/mcp-server@2.0.0","confidence":0.85,"timestamp":"2026-09-22T22:28:49.661Z"},"token_counts":{"approximate":311,"cl100k":240},"content_hash":"sha256:ad4e6e5e635ecb79e8f3c4277c0c7d9720ad093f97982d94b59b088434dea7a7","acp_version":"0.2","body_available":true,"body_tokens":311,"visibility":"public","agent_accessible":true,"status":"final"}},{"id":"84f467b8-9e73-4d6a-b173-7ce5b972072e","position":10,"title":"Movember","url":"https://themany.com/projects/movember","note":"A playful, cinematic celebration of the moustache’s cultural power - starring Australia’s cricket captain and cultural icon Pat Cummins - that unites Gillette and Movember to inspire more men to take part in a global movement for men’s health.","image":{"url":"https://ucarecdn.com/73b8a908-7841-4206-a2f3-0ea527a6c16a/","alt":"Movember","width":3840,"height":2160},"direct_link":"https://stacklist.com/card/84f467b8-9e73-4d6a-b173-7ce5b972072e","created_at":"2026-09-23T11:29:23.817Z","updated_at":null,"aco":{"summary":"Movember Moustache Film for Gillette is a cinematic campaign starring Australian cricket captain Pat Cummins that celebrates the cultural power of the moustache and inspires global participation in men's health movement. The integrated campaign uses playful transformations, cricket heritage, and humor to position Gillette at the ritualistic beginning of Movember while making men's health feel approachable and shareable.","tags":["movember","gillette","mens-health","video-campaign","cricket","brand-partnership","social-media"],"key_entities":[{"name":"Gillette","type":"organization","confidence":0.99},{"name":"Movember","type":"organization","confidence":0.99},{"name":"Pat Cummins","type":"person","confidence":0.99},{"name":"Australia","type":"location","confidence":0.95},{"name":"mens-health","type":"concept","confidence":0.98},{"name":"moustache-culture","type":"concept","confidence":0.97},{"name":"Movember","type":"event","confidence":0.99}],"classification":"video","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/mcp-server@2.0.0","confidence":0.85,"timestamp":"2026-09-22T22:28:52.128Z"},"token_counts":{"approximate":574,"cl100k":442},"content_hash":"sha256:74e5aed637bb1f3ad1eb2cdc704a569d6e206d4b863c14de5f2864523cd398bb","acp_version":"0.2","body_available":true,"body_tokens":574,"visibility":"public","agent_accessible":true,"status":"final"}},{"id":"87876614-7fce-4e87-8f1d-5424c65aaad1","position":11,"title":"GoFundMe Big and Small TV Campaign","url":"https://themany.com/projects/big-and-small","note":"National GoFundMe spot voiced by Edward Norton that drove a 45% uptick in overall platform traffic.","image":{"url":"https://ucarecdn.com/4ecc402b-8bbf-4fa1-a80f-31ba2c2d0f4b/","alt":"GoFundMe Big and Small TV Campaign","width":1920,"height":1080},"direct_link":"https://stacklist.com/card/87876614-7fce-4e87-8f1d-5424c65aaad1","created_at":"2026-09-23T11:29:27.833Z","updated_at":null,"aco":{"summary":"The \"Big and Small\" campaign by GoFundMe, featuring actor Edward Norton's voiceover, aimed to shift consumer perception by highlighting both large-scale and small-scale fundraising opportunities. The campaign achieved an 18% increase in small fundraising campaign initiations and a 45% uptick in overall platform traffic.","tags":["fundraising","campaign","gofundme","social-impact","brand-strategy","advertising"],"key_entities":[{"name":"GoFundMe","type":"organization","confidence":0.99},{"name":"The Many","type":"organization","confidence":0.95},{"name":"Edward Norton","type":"person","confidence":0.99},{"name":"Big and Small Campaign","type":"event","confidence":0.99},{"name":"social fundraising","type":"concept","confidence":0.92}],"classification":"analysis","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/mcp-server@2.0.0","confidence":0.85,"timestamp":"2026-09-22T22:28:53.903Z"},"token_counts":{"approximate":667,"cl100k":525},"content_hash":"sha256:2d28ab1eaeefca4178b6c29a867ddcb20a179ea5133dbe5649f2150996b51888","acp_version":"0.2","body_available":true,"body_tokens":667,"visibility":"public","agent_accessible":true,"status":"final"}},{"id":"6ca6a42c-15a2-475e-8bf4-18fd98dcac10","position":12,"title":"Warriors on Board","url":"https://themany.com/projects/warriors-on-board","note":"Engaging a younger audience to ensure that veterans are not forgotten.","image":{"url":"https://ucarecdn.com/da0915a2-4c02-47fc-9b2f-d09db65e7707/","alt":"Warriors on Board","width":2000,"height":1125},"direct_link":"https://stacklist.com/card/6ca6a42c-15a2-475e-8bf4-18fd98dcac10","created_at":"2026-09-23T11:29:31.589Z","updated_at":null,"aco":{"summary":"Warriors On Board is a campaign by Wounded Warrior Project that engages Gen Z audiences through 11 veteran-designed skateboard artworks expressing personal mental health journeys. The initiative uses art therapy and shared interests like skateboarding to help younger generations understand veteran experiences and connect with their stories.","tags":["veterans","mental-health","art-therapy","gen-z","skateboarding","campaign","creative-strategy"],"key_entities":[{"name":"Wounded Warrior Project","type":"organization","confidence":0.99},{"name":"Warriors On Board Campaign","type":"event","confidence":0.99},{"name":"art-therapy","type":"concept","confidence":0.95},{"name":"mental-health","type":"concept","confidence":0.95},{"name":"Gen Z","type":"concept","confidence":0.92},{"name":"WarriorsOnBoard.org","type":"technology","confidence":0.98},{"name":"PTSD","type":"concept","confidence":0.9}],"classification":"analysis","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/mcp-server@2.0.0","confidence":0.85,"timestamp":"2026-09-22T22:28:56.706Z"},"token_counts":{"approximate":447,"cl100k":317},"content_hash":"sha256:71e022840de2ed795bc8f76d04c23359674115d1aa014c495f5abf08359921cb","acp_version":"0.2","body_available":true,"body_tokens":447,"visibility":"public","agent_accessible":true,"status":"final"}},{"id":"73f7f0e4-ce50-4d76-b531-e196771b0319","position":13,"title":"Everyone Deserves to Be Seen","url":"https://themany.com/projects/everyone-deserves-to-be-seen","note":"- Brand & Creative Strategy - Social & Content Strategy - Measurement & Analytics Strategy - Brand & Campaign Creative","image":{"url":"https://ucarecdn.com/1f96b445-166d-46f4-956c-596571ceca77/","alt":"Everyone Deserves to Be Seen","width":1920,"height":1080},"direct_link":"https://stacklist.com/card/73f7f0e4-ce50-4d76-b531-e196771b0319","created_at":"2026-09-23T11:29:34.954Z","updated_at":null,"aco":{"summary":"The Everyone Deserves To Be Seen campaign humanized Stitch Fix's tech-driven brand through an integrated strategy centered on the 2019 Oscars, utilizing TV, outdoor advertising, and activations to emphasize personal styling connections. The campaign achieved a 25% increase in sales year-over-year and a 17% increase in active users by framing real customer stories around the concept that everyone deserves confidence in their appearance.","tags":["brand-campaign","humanization","oscars","stitch-fix","integrated-marketing","styling","customer-engagement"],"key_entities":[{"name":"Stitch Fix","type":"organization","confidence":0.99},{"name":"Oscars","type":"event","confidence":0.98},{"name":"Everyone Deserves To Be Seen","type":"concept","confidence":0.97},{"name":"personalized styling","type":"concept","confidence":0.95},{"name":"brand humanization","type":"concept","confidence":0.94}],"classification":"analysis","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/mcp-server@2.0.0","confidence":0.85,"timestamp":"2026-09-22T22:29:00.399Z"},"token_counts":{"approximate":631,"cl100k":491},"content_hash":"sha256:3cdda860e62c4c38734dea6470eede40e3012f4dc2f30557b465fc9830240719","acp_version":"0.2","body_available":true,"body_tokens":631,"visibility":"public","agent_accessible":true,"status":"final"}},{"id":"bd9024c4-98be-45df-8df0-7bec95c5b033","position":14,"title":"PayPal Spending Made Safer Campaign","url":"https://themany.com/projects/spending-made-safer-spending-made-faster","note":"Integrated digital, social and TV campaign for PayPal that lifted total payment volume 27% year over year.","image":{"url":"https://ucarecdn.com/2112efa6-495c-46a5-aab1-1b083191b70b/","alt":"PayPal Spending Made Safer Campaign","width":1920,"height":1080},"direct_link":"https://stacklist.com/card/bd9024c4-98be-45df-8df0-7bec95c5b033","created_at":"2026-09-23T11:29:38.527Z","updated_at":null,"aco":{"summary":"PayPal launched an integrated campaign titled \"Spending Made Safer, Spending Made Faster\" to reposition itself against new competitors like Apple Pay by emphasizing security and speed. The campaign achieved a 27% increase in total payment volume year-over-year through digital, social, TV, and influencer collaborations.","tags":["paypal","mobile-payments","digital-marketing","brand-positioning","influencer-marketing","security","speed"],"key_entities":[{"name":"PayPal","type":"organization","confidence":0.99},{"name":"Apple Pay","type":"organization","confidence":0.95},{"name":"The Many","type":"organization","confidence":0.9},{"name":"TechCrunch","type":"organization","confidence":0.92},{"name":"CollegeHumor","type":"organization","confidence":0.88},{"name":"Ellen DeGeneres","type":"person","confidence":0.98},{"name":"Conan O'Brien","type":"person","confidence":0.98},{"name":"Daymond John","type":"person","confidence":0.97},{"name":"mobile-payments","type":"concept","confidence":0.96},{"name":"brand-positioning","type":"concept","confidence":0.94},{"name":"influencer-marketing","type":"concept","confidence":0.92}],"classification":"analysis","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/mcp-server@2.0.0","confidence":0.85,"timestamp":"2026-09-22T22:29:01.636Z"},"token_counts":{"approximate":748,"cl100k":567},"content_hash":"sha256:806e705a309cb60a92591d2d2583c22b771fe0fac24517233869efee9b419acc","acp_version":"0.2","body_available":true,"body_tokens":748,"visibility":"public","agent_accessible":true,"status":"final"}},{"id":"fb346e81-3c44-41b7-b45b-3451c5945d56","position":15,"title":"Best in Class","url":"https://themany.com/projects/best-in-class","note":"Best in Class is a three-part series on IG Reels in which two watch influencers debate the best watches to gift a grad.","image":{"url":"https://ucarecdn.com/0ee5a17d-18c7-4b90-80f3-000e8cd81cd8/","alt":"Best in Class","width":1280,"height":720},"direct_link":"https://stacklist.com/card/fb346e81-3c44-41b7-b45b-3451c5945d56","created_at":"2026-09-23T11:29:41.897Z","updated_at":null,"aco":{"summary":"Best in Class is a three-part Instagram Reels series featuring watch influencers Mark Cho and Brynn Wallner debating the best watches to gift graduates, hosted by fashion influencer Enya Umanzor. The campaign drives consideration of luxury watches as graduation gifts through an engaging debate format with interactive elements and opportunities for viewers to win premium timepieces.","tags":["influencer-marketing","watch-gifting","instagram-reels","debate-format","gen-z-campaign","branded-content"],"key_entities":[{"name":"Enya Umanzor","type":"person","confidence":0.95},{"name":"Mark Cho","type":"person","confidence":0.95},{"name":"Brynn Wallner","type":"person","confidence":0.95},{"name":"Instagram Reels","type":"technology","confidence":0.98},{"name":"Meta","type":"organization","confidence":0.9},{"name":"Gen Z marketing","type":"concept","confidence":0.85},{"name":"graduation","type":"event","confidence":0.92}],"classification":"analysis","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/mcp-server@2.0.0","confidence":0.85,"timestamp":"2026-09-22T22:29:04.790Z"},"token_counts":{"approximate":491,"cl100k":385},"content_hash":"sha256:028432aa900a0e22d00fa054dea93620abcda3bc561a0c4cc863abcf6d266374","acp_version":"0.2","body_available":true,"body_tokens":491,"visibility":"public","agent_accessible":true,"status":"final"}},{"id":"dde6af6c-918e-4ca8-bc3f-58ce126832ec","position":16,"title":"Born a Sneakerhead","url":"https://themany.com/projects/born-a-sneakerhead","note":"Gen Z's Sneaker Search, Made Personal.","image":{"url":"https://ucarecdn.com/fb2b147a-9e0b-4144-b87a-8b88fa5628c6/","alt":"Born a Sneakerhead","width":563,"height":563},"direct_link":"https://stacklist.com/card/dde6af6c-918e-4ca8-bc3f-58ce126832ec","created_at":"2026-09-23T11:29:46.066Z","updated_at":null,"aco":{"summary":"Born A Sneakerhead is eBay's Gen Z-focused campaign leveraging personalization by allowing users to discover iconic sneakers from their birth years through curated collections and TikTok creator partnerships. The campaign combines brand positioning, social activations, and influencer collaborations to drive engagement and encourage users to find their own birth-year kicks.","tags":["sneaker-marketing","gen-z","social-media","influencer-campaign","ebay","tiktok","personalization"],"key_entities":[{"name":"eBay","type":"organization","confidence":0.95},{"name":"TikTok","type":"technology","confidence":0.95},{"name":"Gen Z","type":"concept","confidence":0.9},{"name":"Born A Sneakerhead","type":"event","confidence":0.95},{"name":"sneakerhead","type":"concept","confidence":0.85},{"name":"personalization","type":"concept","confidence":0.8}],"classification":"analysis","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/be@0.1.0","confidence":0.85,"timestamp":"2026-09-22T22:29:08.305Z"},"token_counts":{"approximate":433,"cl100k":345},"content_hash":"sha256:1343372cd48df043f4e04065a7c8111139f5191bfc579ccbdac7a569c1ee52af","acp_version":"0.2","body_available":true,"body_tokens":433,"visibility":"public","agent_accessible":true,"status":"final"}},{"id":"36f83f09-6758-4d1f-9a79-f1d53a352cd9","position":17,"title":"Between 2 Rides Season 1 and 2","url":"https://themany.com/projects/between-2-rides-season-1-and-2","note":"eBay Motors became the largest parts and accessories YouTube channel as a result of the Between 2 Rides branded content series","image":{"url":"https://ucarecdn.com/7394d41a-34e3-4881-b926-2289f2c89dc5/","alt":"Between 2 Rides Season 1 and 2","width":4712,"height":2488},"direct_link":"https://stacklist.com/card/36f83f09-6758-4d1f-9a79-f1d53a352cd9","created_at":"2026-09-23T11:29:49.599Z","updated_at":null,"aco":{"summary":"Between 2 Rides is a branded content series that transformed eBay Motors into the largest parts and accessories YouTube channel by showcasing stock vehicles against modified counterparts. The five-episode series generated over 258,000 new subscribers and 1.2 million hours watched across two seasons, with Season 2 achieving 408% growth over Season 1.","tags":["youtube-marketing","branded-content","automotive","influencer-collaboration","social-media","campaign-strategy"],"key_entities":[{"name":"eBay Motors","type":"organization","confidence":0.99},{"name":"YouTube","type":"technology","confidence":0.99},{"name":"Between 2 Rides","type":"event","confidence":0.99},{"name":"branded-content-series","type":"concept","confidence":0.95},{"name":"TikTok","type":"technology","confidence":0.85},{"name":"Meta","type":"technology","confidence":0.85}],"classification":"analysis","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/mcp-server@2.0.0","confidence":0.85,"timestamp":"2026-09-22T22:29:08.044Z"},"token_counts":{"approximate":732,"cl100k":562},"content_hash":"sha256:7d380df20d24d0d9ce30ebd099d468f6cf479aa285e8af2d2aff976d2f2ee6e6","acp_version":"0.2","body_available":true,"body_tokens":732,"visibility":"public","agent_accessible":true,"status":"final"}},{"id":"a345e8e0-0243-4da9-8b14-877a360b2388","position":18,"title":"I Can 2023 Evolution of I Can","url":"https://themany.com/projects/i-can-2023-evolution-of-i-can","note":"The 2023 evolution of CareCredit's \"I CAN\" messaging, emboldening consumers on their health and wellness journey.","image":{"url":"https://ucarecdn.com/0d62e044-8d3d-4ca1-a86c-f3063b5e294e/","alt":"I Can 2023 Evolution of I Can","width":2048,"height":1152},"direct_link":"https://stacklist.com/card/a345e8e0-0243-4da9-8b14-877a360b2388","created_at":"2026-09-23T11:29:53.732Z","updated_at":null,"aco":{"summary":"I Can 2023 represents CareCredit's evolution from positioning as an emergency healthcare solution to a lifelong wellness partner, with messaging shifted from empowerment to emboldenment. The campaign features four relatable hero stories showcasing how CareCredit enables consumers to pursue their aspirational health and wellness goals across all life stages, not just during crises.","tags":["healthcare-marketing","brand-strategy","wellness-campaign","consumer-empowerment","creative-advertising","financial-services"],"key_entities":[{"name":"CareCredit","type":"organization","confidence":0.99},{"name":"The Many Studios","type":"organization","confidence":0.95},{"name":"emboldenment","type":"concept","confidence":0.92},{"name":"aspirational-health-and-wellness","type":"concept","confidence":0.9},{"name":"I Can 2023","type":"event","confidence":0.98}],"classification":"analysis","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/mcp-server@2.0.0","confidence":0.85,"timestamp":"2026-09-22T22:29:10.305Z"},"token_counts":{"approximate":583,"cl100k":477},"content_hash":"sha256:6bcb5bb7268dd53d4cd986704cf90f6412e8512c05ada3ac0923fe8869f21587","acp_version":"0.2","body_available":true,"body_tokens":583,"visibility":"public","agent_accessible":true,"status":"final"}},{"id":"e0d7056d-04ef-4b61-ae34-6bd666b72be3","position":19,"title":"Feel No Limits","url":"https://themany.com/projects/feel-no-limits","note":"- Brand & Creative Strategy - Social & Content Strategy - Brand & Campaign Creative - Always-On Fast Media & Creator Content","image":{"url":"https://ucarecdn.com/aa0b0a22-3307-4981-a80d-991910a0f4d4/","alt":"Feel No Limits","width":1920,"height":1080},"direct_link":"https://stacklist.com/card/e0d7056d-04ef-4b61-ae34-6bd666b72be3","created_at":"2026-09-23T11:29:56.972Z","updated_at":null,"aco":{"summary":"The Feel No Limits campaign repositioned Biofreeze from a pain relief product to a performance enhancement brand targeting athletes and younger audiences. The strategy achieved a 566% increase in market value and generated over 50% of sales from new audiences through strategic partnerships with athletes like Damian Lillard and Sloane Stephens.","tags":["brand-positioning","performance-marketing","campaign-strategy","sports-sponsorship","rebranding","digital-marketing","audience-expansion"],"key_entities":[{"name":"Biofreeze","type":"organization","confidence":0.99},{"name":"Damian Lillard","type":"person","confidence":0.95},{"name":"Angela Davis","type":"person","confidence":0.95},{"name":"Sloane Stephens","type":"person","confidence":0.95},{"name":"Under Armour","type":"organization","confidence":0.9},{"name":"Feel No Limits","type":"concept","confidence":0.99},{"name":"performance-enhancement","type":"concept","confidence":0.95}],"classification":"analysis","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/mcp-server@2.0.0","confidence":0.85,"timestamp":"2026-09-22T22:29:12.850Z"},"token_counts":{"approximate":796,"cl100k":598},"content_hash":"sha256:6d528ee3004b00d4429caf729fdde0edfca904816393ab4b44f3f74d196479b9","acp_version":"0.2","body_available":true,"body_tokens":796,"visibility":"public","agent_accessible":true,"status":"final"}}],"stats":{"likes_count":0,"items_count":19},"_links":{"self":"/api/public/stack/60a0e606-6875-440d-a25f-a998e1afd491.json","html":"https://stacklist.com/c/business/stack/60a0e606-6875-440d-a25f-a998e1afd491","rss":"/api/feeds/stack/60a0e606-6875-440d-a25f-a998e1afd491/rss","json_feed":"/api/feeds/stack/60a0e606-6875-440d-a25f-a998e1afd491/json"}}