{"version":"1.0","type":"stack","id":"5c6cb2ba-38a0-4895-afe1-8d35f8409f07","url":"https://stacklist.com/c/business/stack/5c6cb2ba-38a0-4895-afe1-8d35f8409f07","title":"Gamification Campaigns for Restaurant Brands","description":"The Many's game-based work for restaurants: Panda Express arcade, scratcher, Fortnite and live-data promos, with results like $10.2M in sales in six weeks.","privacy":"public","created_at":"2026-10-26T23:14:59.981Z","updated_at":"2026-10-26T23:14:59.981Z","author":{"username":"the-many-admin","name":"The Many","url":"https://stacklist.com/the-many-admin","type":"person"},"category":{"id":"business","name":"business","url":"https://stacklist.com/c/business"},"items":[{"id":"0fc6d379-09de-4699-a732-e4e12ba873e5","position":1,"title":"Panda Express Good Fortune Scratcher: $10.2M in Six Weeks","url":"https://shortyawards.com/16th/good-fortune-scratcher","note":"A web scratch-off game for Lunar New Year drove $10.2M in sales from redemptions, 480K+ codes redeemed and a 10.2% redemption rate against a 2.04% goal. Shorty Awards finalist.","image":{"url":"https://ucarecdn.com/5c1fdc73-1bb4-487c-8b70-2add80bff405/","alt":"Panda Express Good Fortune Scratcher: $10.2M in Six Weeks","width":1080,"height":1080},"direct_link":"https://stacklist.com/card/0fc6d379-09de-4699-a732-e4e12ba873e5","created_at":"2026-10-26T23:15:24.848Z","updated_at":null,"aco":{"summary":"Panda Express launched the Good Fortune Scratcher campaign for Lunar New Year to drive sales through interactive code redemptions, targeting 145M redemptions and $780,000 in sales. The campaign aimed to educate audiences about Chinese culture while increasing brand engagement, favorability, and word-of-mouth through recurring game plays and coupon interactions.","tags":["panda-express","lunar-new-year","contest-promotion","digital-marketing","brand-engagement","shorty-awards","gamification"],"key_entities":[{"name":"Panda Express","type":"organization","confidence":0.99},{"name":"Shorty Awards","type":"event","confidence":0.95},{"name":"Lunar New Year","type":"event","confidence":0.92},{"name":"Good Fortune Scratcher","type":"concept","confidence":0.88},{"name":"Chinese culture","type":"concept","confidence":0.85}],"classification":"reference","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/be@0.1.0","confidence":0.85,"timestamp":"2026-10-26T22:21:02.292Z"},"token_counts":{"approximate":2736,"cl100k":2142},"content_hash":"sha256:aa80a064da55f9dba757ce2275d578f198ddec67340f17b8a2f8d08a494b89e9","acp_version":"0.2","body_available":true,"body_tokens":2736,"visibility":"public","agent_accessible":true,"status":"final"}},{"id":"c535de96-3b26-42d6-9177-ab1fb2e431eb","position":2,"title":"Panda Express Good Fortune Arcade: 400K+ Players","url":"https://shortyawards.com/15th/good-fortune-arcade","note":"A Lunar New Year arcade game where fans played for prizes redeemable in store: 400K+ unique players, 3+ minutes average play and 500K+ coupons unlocked. 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Shorty Award winner for Immersive.","image":{"url":"https://ucarecdn.com/b0b2fa64-b56f-4ea2-bcb6-d24ce721bea4/","alt":"Beyond Restaurants: eBay Vault Trials VR Games","width":351,"height":540},"direct_link":"https://stacklist.com/card/16c56da3-ce61-4e96-ba17-9f20aa4fbcf7","created_at":"2026-10-26T23:15:30.955Z","updated_at":null,"aco":{"summary":"eBay Vault Trials is an immersive VR experience that brings the eBay Vault, a secure storage facility for valuable trading cards, directly to collectors at major events. 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Shorty Award winner for Graphic Art.","image":{"url":"https://ucarecdn.com/12229a9c-9dd4-43a3-9fd9-9f18e114f3cc/","alt":"Beyond Restaurants: eBay Mike Perry Sneaker Hunt","width":1920,"height":1080},"direct_link":"https://stacklist.com/card/c08b49f7-f45a-49aa-b999-800f2607514c","created_at":"2026-10-26T23:15:32.035Z","updated_at":null,"aco":{"summary":"eBay partnered with artist Mike Perry to launch an exclusive sneaker Instagram account featuring an immersive art experience and community-driven campaign. 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