{"version":"1.0","type":"stack","id":"3cc23624-48ef-41cb-976c-054220b0218e","url":"https://stacklist.com/c/business/stack/3cc23624-48ef-41cb-976c-054220b0218e","title":"The Many: Los Angeles Advertising Agency Work","description":"Los Angeles agency The Many's LA work: Discover Los Angeles #EveryoneIsWelcome, LA brands Panda Express and El Pollo Loco, and agency news.","privacy":"public","created_at":"2026-10-26T22:13:21.370Z","updated_at":"2026-10-26T22:13:21.370Z","author":{"username":"the-many-admin","name":"The Many","url":"https://stacklist.com/the-many-admin","type":"person"},"category":{"id":"business","name":"business","url":"https://stacklist.com/c/business"},"items":[{"id":"8f0760f8-2c54-4ded-9e8e-d86b7a5a5936","position":1,"title":"Discover Los Angeles #EveryoneIsWelcome Film","url":"https://www.adsoftheworld.com/campaigns/everyoneiswelcome","note":"The 2017 #EveryoneIsWelcome film for Discover Los Angeles, credited to Mistress (now The Many), Los Angeles.","image":{"url":"https://ucarecdn.com/dc38c2fe-47fb-4fd0-9d8d-e091eb735ca1/","alt":"Discover Los Angeles #EveryoneIsWelcome Film","width":544,"height":408},"direct_link":"https://stacklist.com/card/8f0760f8-2c54-4ded-9e8e-d86b7a5a5936","created_at":"2026-10-26T22:13:54.790Z","updated_at":null},{"id":"3923bb0b-01d8-4876-8372-358cdf5bb897","position":2,"title":"Adweek: Mistress (Now The Many) Welcomes LAX Arrivals for Discover LA","url":"https://www.adweek.com/?p=131443","note":"Adweek on the #EveryoneIsWelcome LAX event, where volunteers greeted international arrivals in four languages, filmed by Mistress (now The Many).","image":{"url":"https://ucarecdn.com/9b5c2d13-b0ba-41d5-80f0-f93db1cab33e/","alt":"Adweek: Mistress (Now The Many) Welcomes LAX Arrivals for Discover LA","width":304,"height":163},"direct_link":"https://stacklist.com/card/3923bb0b-01d8-4876-8372-358cdf5bb897","created_at":"2026-10-26T22:13:55.882Z","updated_at":null,"aco":{"summary":"Mistress agency created a campaign for Discover Los Angeles featuring an #EveryoneIsWelcome event at LAX where volunteers welcomed international visitors with signs in multiple languages. The initiative celebrates the city's diversity and inclusivity while combating declining tourism amid concerns about xenophobia and isolationism in America.","tags":["tourism","diversity-inclusion","advertising-campaign","los-angeles","welcome-initiative","cultural-celebration"],"key_entities":[{"name":"Mistress","type":"organization","confidence":0.95},{"name":"Discover Los Angeles","type":"organization","confidence":0.95},{"name":"Bastard","type":"organization","confidence":0.9},{"name":"Los Angeles","type":"location","confidence":0.99},{"name":"LAX","type":"location","confidence":0.99},{"name":"#EveryoneIsWelcome","type":"event","confidence":0.95},{"name":"Erik Oster","type":"person","confidence":0.85},{"name":"Josh Nussbaum","type":"person","confidence":0.85},{"name":"diversity-and-inclusivity","type":"concept","confidence":0.9},{"name":"United States Court of Appeals for the Ninth Circuit","type":"location","confidence":0.8}],"classification":"reference","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/mcp-server@2.0.0","confidence":0.85,"timestamp":"2026-10-26T22:14:02.382Z"},"token_counts":{"approximate":549,"cl100k":475},"content_hash":"sha256:94fd0cd7b8b007b5c8515c988a62e90ea042f3320ef808cac3ca3f100a4e5908","acp_version":"0.2","body_available":true,"body_tokens":549,"visibility":"public","agent_accessible":true,"status":"final"}},{"id":"86acc86b-306b-449e-a0db-4d286057930f","position":3,"title":"Adweek: Mistress (Now The Many) Goes Electric for Discover LA","url":"https://www.adweek.com/?p=128619","note":"Adweek on \"Electric,\" directed by Floria Sigismondi, part of the Magic, Chill and Electric campaign Mistress made for Discover Los Angeles.","image":{"url":"https://ucarecdn.com/97ad0b9e-96e4-42c6-9c6f-4a207bd9e27a/","alt":"Adweek: Mistress (Now The Many) Goes Electric for Discover LA","width":304,"height":193},"direct_link":"https://stacklist.com/card/86acc86b-306b-449e-a0db-4d286057930f","created_at":"2026-10-26T22:13:57.036Z","updated_at":null,"aco":{"summary":"Mistress agency launches \"Electric,\" a 30-second spot for Discover Los Angeles that captures the vibrant energy of Venice Beach with bikers and skateboarders. The campaign continues the one-word titled series aimed at evoking the city's distinct feelings and emotions.","tags":["advertising","campaign","discover-los-angeles","mistress-agency","video-production","destination-marketing"],"key_entities":[{"name":"Mistress","type":"organization","confidence":0.95},{"name":"Discover Los Angeles","type":"organization","confidence":0.95},{"name":"Los Angeles","type":"location","confidence":0.95},{"name":"Venice Beach","type":"location","confidence":0.9},{"name":"Erik Oster","type":"person","confidence":0.9},{"name":"Floria Sigismondi","type":"person","confidence":0.9},{"name":"Believe Media","type":"organization","confidence":0.85},{"name":"destination-marketing","type":"concept","confidence":0.85}],"classification":"analysis","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/mcp-server@2.0.0","confidence":0.85,"timestamp":"2026-10-26T22:14:03.289Z"},"token_counts":{"approximate":344,"cl100k":320},"content_hash":"sha256:9de12b1f63df33a31f2078bc3e41422764f99e39dc5af38910a57a8f25788dc3","acp_version":"0.2","body_available":true,"body_tokens":344,"visibility":"public","agent_accessible":true,"status":"final"}},{"id":"d54b6298-2858-459a-9e64-6fe61753d10e","position":4,"title":"B&T: Discover LA's #EveryoneIsWelcome Campaign","url":"https://www.bandt.com.au/?p=1152166","note":"B&T reports Discover Los Angeles' multimillion-dollar #EveryoneIsWelcome campaign, with the film produced by Mistress (now The Many).","image":{"url":"https://ucarecdn.com/fd5f5374-4f32-4df2-8466-974f0eaf4916/","alt":"B&T: Discover LA's #EveryoneIsWelcome Campaign","width":1920,"height":1200},"direct_link":"https://stacklist.com/card/d54b6298-2858-459a-9e64-6fe61753d10e","created_at":"2026-10-26T22:13:59.759Z","updated_at":null,"aco":{"summary":"Discover Los Angeles launched #everyoneiswelcome, a multi-million dollar integrated marketing campaign featuring an inspiring video created by the organization's in-house creative team and produced by LA-based agency Mistress. The campaign celebrates LA's diversity with 140 countries represented and 224 languages spoken, showcasing the city's inclusive culture through a visual metaphor of paper planes set to Father John Misty's \"Real Love Baby.\"","tags":["diversity-and-inclusion","marketing-campaign","los-angeles","video-content","social-media","cultural-representation"],"key_entities":[{"name":"Discover Los Angeles","type":"organization","confidence":0.99},{"name":"Mistress","type":"organization","confidence":0.95},{"name":"Damien Eley","type":"person","confidence":0.9},{"name":"Scott Harris","type":"person","confidence":0.9},{"name":"Father John Misty","type":"person","confidence":0.95},{"name":"Shepard Fairey","type":"person","confidence":0.95},{"name":"Layla Shaikely","type":"person","confidence":0.9},{"name":"Megan Lawson","type":"person","confidence":0.9},{"name":"Jo'Artis Ratti","type":"person","confidence":0.85},{"name":"Ernest Wooden Jr.","type":"person","confidence":0.95},{"name":"Los Angeles","type":"location","confidence":0.99},{"name":"diversity-and-inclusivity","type":"concept","confidence":0.98},{"name":"#everyoneiswelcome","type":"event","confidence":0.99}],"classification":"analysis","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/mcp-server@2.0.0","confidence":0.85,"timestamp":"2026-10-26T22:14:08.101Z"},"token_counts":{"approximate":922,"cl100k":786},"content_hash":"sha256:94453bfd908514f6e1fad83eda479acea57b6071291edb92c14615e233ec6a42","acp_version":"0.2","body_available":true,"body_tokens":922,"visibility":"public","agent_accessible":true,"status":"final"}},{"id":"ec0012c9-dcd9-4567-863c-4cc5a73ebf08","position":5,"title":"City of Los Angeles Announces Everyone Is Welcome","url":"https://lacity.gov/news/los-angeles-announces-everyone-welcome-campaign","note":"The City of Los Angeles announcement of the Everyone Is Welcome tourism campaign with Discover Los Angeles.","image":{"url":"https://ucarecdn.com/d03e5dfa-e965-4194-9a63-a32dbc07083e/","alt":"City of Los Angeles Announces Everyone Is Welcome","width":1280,"height":800},"direct_link":"https://stacklist.com/card/ec0012c9-dcd9-4567-863c-4cc5a73ebf08","created_at":"2026-10-26T22:14:00.865Z","updated_at":null,"aco":{"summary":"The City of Los Angeles launched the \"Everyone Is Welcome\" campaign during National Travel and Tourism Week to promote LA as an inclusive destination for all visitors. 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This partnership represents a strategic collaboration between the restaurant brand and the creative agency.","tags":["el-pollo-loco","the-many","creative-agency","advertising","brand-partnership","news"],"key_entities":[{"name":"El Pollo Loco","type":"organization","confidence":0.95},{"name":"The Many","type":"organization","confidence":0.95},{"name":"creative-agency-partnership","type":"concept","confidence":0.85}],"classification":"news","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/mcp-server@2.0.0","confidence":0.85,"timestamp":"2026-10-26T21:48:23.616Z"},"token_counts":{"approximate":2435,"cl100k":3094},"content_hash":"sha256:6d41b543be19239e3a0ddba18a02ef1b5055b6a6b1818cd483fe5d1b7addf567","acp_version":"0.2","body_available":true,"body_tokens":2435,"visibility":"public","agent_accessible":true,"status":"final"}},{"id":"a2661a9f-758b-4ce9-972d-07802455b6d1","position":7,"title":"MediaPost: The Many Lands Panda Express","url":"https://www.mediapost.com/publications/article/353361/the-many-lands-panda-express.html","note":"MediaPost reports in July 2020 that Panda Express, based in Rosemead, California, named The Many its creative agency of record.","image":{"url":"https://ucarecdn.com/d97a110f-d3a8-4c66-a198-ad4eb368937d/","alt":"MediaPost: The Many Lands Panda Express","width":24,"height":16},"direct_link":"https://stacklist.com/card/a2661a9f-758b-4ce9-972d-07802455b6d1","created_at":"2026-10-26T22:14:03.111Z","updated_at":null,"aco":{"summary":"Panda Express appoints The Many as its U.S. creative agency of record following a virtual review, with responsibilities spanning brand strategy, creative, planning and production across multiple media channels. The assignment builds on the brand's previous \"Asian-American Originals\" campaign and positions The Many to elevate Panda Express as an American Chinese trailblazer.","tags":["panda-express","advertising","agency-news","creative-campaign","asian-american","brand-strategy","media-marketing"],"key_entities":[{"name":"Panda Express","type":"organization","confidence":0.99},{"name":"The Many","type":"organization","confidence":0.99},{"name":"Wolfgang","type":"organization","confidence":0.95},{"name":"MediaPost","type":"organization","confidence":0.98},{"name":"Larissa Faw","type":"person","confidence":0.95},{"name":"Chloe Kim","type":"person","confidence":0.95},{"name":"Harry Shum Jr.","type":"person","confidence":0.95},{"name":"Amir Haque","type":"person","confidence":0.92},{"name":"Joe Mandese","type":"person","confidence":0.9},{"name":"Asian Pacific American Heritage Month","type":"event","confidence":0.96},{"name":"Asian-American Originals","type":"concept","confidence":0.97}],"classification":"snippet","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/mcp-server@2.0.0","confidence":0.85,"timestamp":"2026-10-26T22:14:09.717Z"},"token_counts":{"approximate":618,"cl100k":508},"content_hash":"sha256:778d2d0bd939909e9dda77b85ad27317e1133319ccd8fa9724dccb3417e5ad93","acp_version":"0.2","body_available":true,"body_tokens":618,"visibility":"public","agent_accessible":true,"status":"final"}},{"id":"294f56c6-23cf-4bc8-8c03-650592b30c60","position":8,"title":"Ad Age: The Many, Santa Monica","url":"https://adage.com/creativity/amp/agency/the-many/","note":"Ad Age's page for The Many, a Santa Monica independent agency honored as Ad Age Small Agency of the Year in 2011 and 2018.","image":{"url":"https://ucarecdn.com/e4147fdd-ba4c-4851-adbc-3b11470991ae/","alt":"Ad Age: The Many, Santa Monica","width":125,"height":125},"direct_link":"https://stacklist.com/card/294f56c6-23cf-4bc8-8c03-650592b30c60","created_at":"2026-10-26T22:14:04.161Z","updated_at":null,"aco":{"summary":"The Many is an internationally-awarded creative agency based in Santa Monica that has won Ad Age Small Agency of the Year three times and specializes in integrated brand experiences, activations, and social campaigns. The agency serves major clients including Netflix, Coca-Cola, Disney, and PayPal across creative, digital, media, and production disciplines.","tags":["advertising-agency","creative-services","award-winning","brand-campaigns","social-media","integrated-marketing"],"key_entities":[{"name":"The Many","type":"organization","confidence":0.99},{"name":"Ad Age","type":"organization","confidence":0.95},{"name":"Santa Monica, California","type":"location","confidence":0.98},{"name":"Netflix","type":"organization","confidence":0.95},{"name":"Coca-Cola","type":"organization","confidence":0.95},{"name":"Disney","type":"organization","confidence":0.95},{"name":"PayPal","type":"organization","confidence":0.95},{"name":"Ad Age Small Agency of the Year","type":"event","confidence":0.98},{"name":"Cannes","type":"event","confidence":0.9},{"name":"integrated-brand-experiences","type":"concept","confidence":0.85}],"classification":"reference","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/mcp-server@2.0.0","confidence":0.85,"timestamp":"2026-10-26T22:13:51.878Z"},"token_counts":{"approximate":459,"cl100k":439},"content_hash":"sha256:ffb5e8c788d3399ea34f828e8bbddd17c98d3c81ab0a0f7bb51c6178a8e85083","acp_version":"0.2","body_available":true,"body_tokens":459,"visibility":"public","agent_accessible":true,"status":"final"}},{"id":"17c93617-fd17-4b98-9bac-7e4e65e3594f","position":9,"title":"The Many Settles Into New Santa Monica Office","url":"https://lbbonline.com/news/the-many-settles-into-new-santa-monica-office","note":"Little Black Book on The Many's move to its Santa Monica headquarters, home base for its LA and West Coast clients.","image":{"url":"https://ucarecdn.com/595d3aaa-f5fb-4244-a681-d54f5a63efb3/","alt":"The Many Settles Into New Santa Monica Office","width":1200,"height":680},"direct_link":"https://stacklist.com/card/17c93617-fd17-4b98-9bac-7e4e65e3594f","created_at":"2026-10-26T22:14:25.089Z","updated_at":null,"aco":{"summary":"The Many, a company or organization, has relocated to a new office in Santa Monica. 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