{"version":"1.0","type":"stack","id":"14eada7f-df30-4f47-af35-8a9f8977b736","url":"https://stacklist.com/c/business/stack/14eada7f-df30-4f47-af35-8a9f8977b736","title":"Panda Express Case Studies by The Many","description":"The Many's participation-marketing campaigns for Panda Express: orange chicken, shrimp, gaming and media. For F&B brand marketers vetting an agency.","privacy":"public","created_at":"2026-09-23T21:30:10.870Z","updated_at":"2026-09-23T21:30:10.870Z","author":{"username":"themany-test","name":"The Many","url":"https://stacklist.com/themany-test","type":"person"},"category":{"id":"business","name":"business","url":"https://stacklist.com/c/business"},"items":[{"id":"389a39b1-fb95-4db2-a128-32a389f0c4ab","position":1,"title":"Beyond the Original Orange Chicken","url":"https://themany.com/projects/beyond-the-original-orange-chicken","note":"Case study reframing Panda's signature dish for a younger audience through cultural participation.","image":{"url":"https://ucarecdn.com/ab25888b-120a-4fd5-a6b7-08e583cbecf8/","alt":"Beyond the Original Orange Chicken","width":3584,"height":1968},"direct_link":"https://stacklist.com/card/389a39b1-fb95-4db2-a128-32a389f0c4ab","created_at":"2026-09-23T21:30:12.267Z","updated_at":null,"aco":{"summary":"Beyond the Original Orange Chicken is a plant-based reimagining of Panda Express's iconic entrée designed to appeal to mindful indulgers seeking quality and innovation. The campaign successfully drove significant uplift in consideration, brand preference, and Q3 sales through integrated marketing across multiple channels including OOH, TV, CTV, and social media.","tags":["plant-based","orange-chicken","brand-campaign","product-launch","consumer-engagement","panda-express","innovation"],"key_entities":[{"name":"Panda Express","type":"organization","confidence":0.99},{"name":"plant-based","type":"concept","confidence":0.98},{"name":"Orange Chicken","type":"concept","confidence":0.99},{"name":"Mindful Indulger","type":"concept","confidence":0.85},{"name":"Brand & Creative Strategy","type":"concept","confidence":0.8}],"classification":"analysis","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/mcp-server@2.0.0","confidence":0.85,"timestamp":"2026-09-22T22:29:02.749Z"},"token_counts":{"approximate":320,"cl100k":248},"content_hash":"sha256:d018fd7a325ddc7c50ecd9d7a3e4c5e26055f626ade7cf5c800d84527f240b9c","acp_version":"0.2","body_available":true,"body_tokens":320,"visibility":"public","agent_accessible":true,"status":"final"}},{"id":"2abcf636-503e-4389-81cb-cbe700e08c10","position":2,"title":"Sizzling Shrimp","url":"https://themany.com/projects/sizzling-shrimp","note":"Case study for a Panda Express shrimp LTO, built as a cinematic, cultural moment rather than a standard ad.","image":{"url":"https://ucarecdn.com/7f69a0d3-5927-4754-b603-ef92ac64d063/","alt":"Sizzling Shrimp","width":8192,"height":5461},"direct_link":"https://stacklist.com/card/2abcf636-503e-4389-81cb-cbe700e08c10","created_at":"2026-09-23T21:30:16.482Z","updated_at":null,"aco":{"summary":"Sizzling Shrimp is a consumer-insight driven campaign by Panda Express that introduced a new wok-fired dish and earned iSpot's Breakthrough Award through immersive social activations and influencer partnerships. The campaign exceeded sales goals, achieved strong ad recall rates, and drove incremental purchases by focusing on guest experience rather than product features.","tags":["shrimp-campaign","social-media-marketing","influencer-collaboration","product-launch","brand-strategy","consumer-insights","award-winning"],"key_entities":[{"name":"Panda Express","type":"organization","confidence":0.99},{"name":"iSpot","type":"organization","confidence":0.99},{"name":"Sizzling Shrimp","type":"concept","confidence":0.99},{"name":"NCAA March Madness","type":"event","confidence":0.95},{"name":"Sizzling Streaks","type":"concept","confidence":0.95},{"name":"TikTok/Reels/Shorts","type":"technology","confidence":0.9},{"name":"United States","type":"location","confidence":0.85}],"classification":"analysis","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/mcp-server@2.0.0","confidence":0.85,"timestamp":"2026-09-22T22:28:59.994Z"},"token_counts":{"approximate":626,"cl100k":492},"content_hash":"sha256:f0ecbd091f2da4bc8d638699ee21551f6ae3c9b4bba675b9127af0bdf16b0725","acp_version":"0.2","body_available":true,"body_tokens":626,"visibility":"public","agent_accessible":true,"status":"final"}},{"id":"148abed5-662b-4916-90a1-c6279e478dd8","position":3,"title":"Panda Mode","url":"https://themany.com/projects/panda-mode","note":"Panda Express drops in-game integrations across Fortnite and Roblox to win consideration with 18-34s.","image":{"url":"https://ucarecdn.com/c4531405-5b89-40eb-94b8-c289ab3206d2/","alt":"Panda Mode","width":1920,"height":1080},"direct_link":"https://stacklist.com/card/148abed5-662b-4916-90a1-c6279e478dd8","created_at":"2026-09-23T21:30:20.139Z","updated_at":null,"aco":{"summary":"Panda Mode is a ritual-driven brand storytelling campaign for Panda Express that targets \"Collective Cravers\" across TikTok, Reels, Shorts, and Snapchat. The campaign continues the \"However You Panda\" initiative to maintain brand relevance, reach niche audiences, and drive sales growth.","tags":["brand-storytelling","ritual-marketing","social-media","panda-express","content-strategy","audience-engagement"],"key_entities":[{"name":"Panda Express","type":"organization","confidence":0.99},{"name":"Collective Cravers","type":"concept","confidence":0.95},{"name":"However You Panda","type":"concept","confidence":0.92},{"name":"TikTok","type":"technology","confidence":0.98},{"name":"Snapchat","type":"technology","confidence":0.98},{"name":"ritual-driven-brand-storytelling","type":"concept","confidence":0.9}],"classification":"analysis","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/mcp-server@2.0.0","confidence":0.85,"timestamp":"2026-09-22T22:28:52.859Z"},"token_counts":{"approximate":129,"cl100k":98},"content_hash":"sha256:1b93b9cc6fdf87628a4d0f80452528e78fbbd14eaf2a2ae0b34bed2c57e32def","acp_version":"0.2","body_available":true,"body_tokens":129,"visibility":"public","agent_accessible":true,"status":"final"}},{"id":"fcf2f391-d3ba-4318-97be-7382e1aa4dcc","position":4,"title":"Good Fortune Scratcher","url":"https://themany.com/projects/good-fortune-scratcher","note":"Case study for a Panda Express interactive scratcher activation turning fans into active participants.","image":{"url":"https://ucarecdn.com/64520061-56c9-44e5-88ed-99094be5b4f7/","alt":"Good Fortune Scratcher","width":1920,"height":1080},"direct_link":"https://stacklist.com/card/fcf2f391-d3ba-4318-97be-7382e1aa4dcc","created_at":"2026-09-23T21:30:23.560Z","updated_at":null,"aco":{"summary":"Good Fortune Scratcher is a Lunar New Year gamification campaign by Panda Express that uses a web-based lottery scratcher game to educate guests about the holiday while driving sales. The six-week campaign achieved 500K+ redemption codes redeemed and 10x year-over-year sales growth.","tags":["lunar-new-year","gamification","scratcher-game","panda-express","social-campaign","experiential-marketing","brand-activation"],"key_entities":[{"name":"Panda Express","type":"organization","confidence":0.99},{"name":"Lunar New Year","type":"event","confidence":0.99},{"name":"TikTok","type":"technology","confidence":0.85},{"name":"Meta","type":"technology","confidence":0.85},{"name":"gamification","type":"concept","confidence":0.95},{"name":"scratcher-game","type":"concept","confidence":0.9}],"classification":"analysis","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/mcp-server@2.0.0","confidence":0.85,"timestamp":"2026-09-22T22:28:49.619Z"},"token_counts":{"approximate":663,"cl100k":520},"content_hash":"sha256:110e02f8c4da3fb1922192d79eb5a3c73d6097ad8bdef7de4f3f11c68d2e5db2","acp_version":"0.2","body_available":true,"body_tokens":663,"visibility":"public","agent_accessible":true,"status":"final"}},{"id":"2c970ca2-5c90-489c-b7ac-073abf0abb87","position":5,"title":"Panda Express Media","url":"https://themany.com/projects/panda-express-media","note":"Media case study behind The Many winning Panda Express media AOR in March 2025, during a key growth phase.","image":{"url":"https://ucarecdn.com/95fca2ad-223f-4e40-af89-7eabfa981d9d/","alt":"Panda Express Media","width":3840,"height":2160},"direct_link":"https://stacklist.com/card/2c970ca2-5c90-489c-b7ac-073abf0abb87","created_at":"2026-09-23T21:30:26.651Z","updated_at":null,"aco":{"summary":"Panda Express embedded its brand into gaming experiences through custom integrations with Fortnite and Super League to drive consideration among 18-34 year old consumers. 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