{"version":"1.0","type":"stack","id":"0053bdce-b284-4ed3-8b79-c57067cbe70e","url":"https://stacklist.com/stack/0053bdce-b284-4ed3-8b79-c57067cbe70e","title":"Take #58: Make a Unique Statement: Original","description":"Your competitors are a terrible creative brief.\n\nIf the strategy starts with “they did this, so we should too,” you’ve already given away the most interesting part: your own point of view.\nI’d rather make something only this brand could make.\nWhat brand always feels unmistakably like itself to you?\n\n@The Many\nTake 058 / The Many Takes\n#TheManyTakes #Creativity","privacy":"public","created_at":"2026-10-23T13:39:17.244Z","updated_at":"2026-11-13T15:05:48.080Z","author":{"username":"the-many-admin","name":"The Many","url":"https://stacklist.com/the-many-admin","type":"person"},"category":null,"items":[{"id":"0356cb2c-e775-4604-927e-2520c0fb9f00","position":1,"title":"Take #58: Make a Unique Statement: Original","url":null,"note":"Marketers frequently err by copying competitors' strategies and messaging, focusing on incremental improvements rather than audience needs or effective communication. This practice only asserts they are \"just as good\" as others, preventing them from making any unique statement about their own offerings.","image":{"url":"https://ucarecdn.com/b287a9b5-0f2d-4b7b-a2f0-a5ffcb278de1/","alt":"Take #58: Make a Unique Statement: Original","width":1200,"height":630},"direct_link":"https://stacklist.com/card/0356cb2c-e775-4604-927e-2520c0fb9f00","created_at":"2026-10-23T13:57:44.580Z","updated_at":null,"aco":{"summary":"Jeremiah Wassom argues that marketers should stop copying competitors and instead focus on what customers actually need and want. By merely matching competitor claims, brands fail to create a unique value proposition and distinct market position.","tags":["marketing","differentiation","branding","competitive-strategy","messaging","unique-positioning","industry-trends"],"key_entities":[{"name":"Jeremiah Wassom","type":"person","confidence":0.95},{"name":"differentiation","type":"concept","confidence":0.92},{"name":"competitive positioning","type":"concept","confidence":0.9},{"name":"marketing strategy","type":"concept","confidence":0.88},{"name":"brand messaging","type":"concept","confidence":0.85}],"classification":"video","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/be@0.1.0","confidence":0.85,"timestamp":"2026-10-23T13:58:30.732Z"},"token_counts":{"approximate":147,"cl100k":132},"content_hash":null,"acp_version":"0.2","body_available":true,"body_tokens":147,"visibility":"public","agent_accessible":true,"status":"final"}},{"id":"abd09bab-9e69-4f00-815e-31e377330f3b","position":2,"title":"Take #58: Make a Unique Statement, Not a Copy","url":null,"note":"Jeremiah Wassom of The Many on why copying competitors says you're just as good as everyone else, and why your brand needs its own point of view.","image":null,"direct_link":"https://stacklist.com/card/abd09bab-9e69-4f00-815e-31e377330f3b","created_at":"2026-11-06T18:11:39.487Z","updated_at":null,"aco":{"summary":"Jeremiah Wassom argues that marketers should stop copying competitors and instead focus on creating unique brand statements. Copying competitors only positions your brand as equally good, not distinctively different, so effective strategy requires developing your own point of view rather than following industry trends.","tags":["marketing","branding","creativity","differentiation","competition","strategy","unique-positioning"],"key_entities":[{"name":"Jeremiah Wassom","type":"person","confidence":0.95},{"name":"The Many","type":"organization","confidence":0.9},{"name":"creative brief","type":"concept","confidence":0.85},{"name":"brand differentiation","type":"concept","confidence":0.8},{"name":"unique positioning","type":"concept","confidence":0.8}],"classification":"transcript","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/be@0.1.0","confidence":0.85,"timestamp":"2026-11-06T18:11:43.926Z"},"token_counts":{"approximate":363,"cl100k":308},"content_hash":"sha256:cae7f39c69647099a6a57adc62f72457bf6fed078f3bcbe5d7c6bfd2a9fc4499","acp_version":"0.2","body_available":true,"body_tokens":363,"visibility":"public","agent_accessible":true,"status":"final"}},{"id":"23fba982-aea6-4a1e-9405-e385e02fa4f9","position":3,"title":"Jeremiah Wassom | LinkedIn","url":"https://www.linkedin.com/in/jwassom/","note":"Jeremiah Wassom is a 20-year creative professional with experience in agency, freelance, and brand-side roles. Based in Los Angeles, he is passionate about his work and has built a network of over 500 connections on LinkedIn.\n","image":{"url":"https://ucarecdn.com/2f14e8e1-34ea-4b78-b5bd-c8d894444bb6/","alt":"Jeremiah Wassom | LinkedIn","width":800,"height":800},"direct_link":"https://stacklist.com/card/23fba982-aea6-4a1e-9405-e385e02fa4f9","created_at":"2026-10-23T15:42:23.938Z","updated_at":null},{"id":"16e1f5c3-aab9-4502-839b-15c601c91591","position":4,"title":"The Many — The Participation Company™","url":"https://themany.com","note":"The Many is a company focused on active participation in various fields, emphasizing engagement over passivity. They strive to create impactful experiences that encourage collaboration and involvement.","image":{"url":"https://ucarecdn.com/3f558d85-f6e7-4192-b672-7e437c638ed8/","alt":"The Many — The Participation Company™","width":1280,"height":800},"direct_link":"https://stacklist.com/card/16e1f5c3-aab9-4502-839b-15c601c91591","created_at":"2026-10-14T18:55:11.787Z","updated_at":null,"aco":{"summary":"The Many is a participation company with the tagline \"We Don't Do Passive.\" The organization emphasizes active engagement and participation as core to its business model and brand identity.","tags":["participation","company","engagement","active-participation","branding"],"key_entities":[{"name":"The Many","type":"organization","confidence":0.95},{"name":"Participation","type":"concept","confidence":0.9},{"name":"Active Engagement","type":"concept","confidence":0.85}],"classification":"reference","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/mcp-server@2.0.0","confidence":0.85,"timestamp":"2026-09-22T22:45:55.342Z"},"token_counts":{"approximate":24,"cl100k":27},"content_hash":"sha256:d8d89580e6f64fc12917af97924444cfae7f4d3a24635968caa90a4f78c306fc","acp_version":"0.2","body_available":false,"body_tokens":0,"visibility":"public","agent_accessible":true,"status":"final"}}],"stats":{"likes_count":0,"items_count":4},"_links":{"self":"/api/public/stack/0053bdce-b284-4ed3-8b79-c57067cbe70e.json","html":"https://stacklist.com/stack/0053bdce-b284-4ed3-8b79-c57067cbe70e","rss":"/api/feeds/stack/0053bdce-b284-4ed3-8b79-c57067cbe70e/rss","json_feed":"/api/feeds/stack/0053bdce-b284-4ed3-8b79-c57067cbe70e/json"}}