{"version":"1.0","type":"card","id":"f82bf503-e49b-4c87-9a91-dbf1f7112e74","url":"https://stacklist.com/card/f82bf503-e49b-4c87-9a91-dbf1f7112e74","title":"Biofreeze: Feel No Limits","source_url":"https://themany.com/projects/feel-no-limits","note":"Turning limitations into possibilities drove a 566% increase in market value, with half of sales coming from new audiences.","image":{"url":"https://ucarecdn.com/0f9065bf-82d7-4bea-8e3f-435be3d0820a/","alt":"Biofreeze: Feel No Limits","width":1920,"height":1080},"stack":{"id":"a4f2d898-bd33-4464-9f10-262e617a9a15","title":"Selected Case Studies from The Many Agency","url":"https://stacklist.com/c/business/stack/a4f2d898-bd33-4464-9f10-262e617a9a15"},"created_at":"2026-09-23T21:31:20.414Z","updated_at":null,"aco":{"summary":"The Feel No Limits campaign repositioned Biofreeze from a pain relief product to a performance enhancement brand targeting athletes and younger audiences. The strategy achieved a 566% increase in market value and generated over 50% of sales from new audiences through strategic partnerships with athletes like Damian Lillard and Sloane Stephens.","tags":["brand-positioning","performance-marketing","campaign-strategy","sports-sponsorship","rebranding","digital-marketing","audience-expansion"],"key_entities":[{"name":"Biofreeze","type":"organization","confidence":0.99},{"name":"Damian Lillard","type":"person","confidence":0.95},{"name":"Angela Davis","type":"person","confidence":0.95},{"name":"Sloane Stephens","type":"person","confidence":0.95},{"name":"Under Armour","type":"organization","confidence":0.9},{"name":"Feel No Limits","type":"concept","confidence":0.99},{"name":"performance-enhancement","type":"concept","confidence":0.95}],"classification":"analysis","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/mcp-server@2.0.0","confidence":0.85,"timestamp":"2026-09-22T22:29:12.850Z"},"token_counts":{"approximate":796,"cl100k":598},"content_hash":"sha256:6d528ee3004b00d4429caf729fdde0edfca904816393ab4b44f3f74d196479b9","acp_version":"0.2","body_available":true,"body_tokens":796,"visibility":"public","agent_accessible":true,"status":"final"},"_links":{"self":"/api/public/card/f82bf503-e49b-4c87-9a91-dbf1f7112e74.json","html":"https://stacklist.com/card/f82bf503-e49b-4c87-9a91-dbf1f7112e74","md":"/api/public/card/f82bf503-e49b-4c87-9a91-dbf1f7112e74.md","stack_json":"/api/public/stack/a4f2d898-bd33-4464-9f10-262e617a9a15.json"}}